Pivoted into the Cannabis Business to bring my passions of art, retail, and branding to a local, community-driven organization within an emerging industry.-Ownership over the promotional and editorial calendar and planning for Airfield Supply Co.'s retail brick-and-mortar locations, as well as all online programming-Management of the positioning of brands and products both in-store and online- Ideation and management of experiential on-site marketing in our award-winning shop-in-shop-Strategic vendor partnership relationship building and ongoing key account management -Management of partnership brand program and shop-in-shop program and ownership of communication and relationship building with brand partners-Sell and Direct Paid Advertising both in-store and online, generating over $1 million in external revenue-Worked on Clio Award Winning campaigns with industry leaders Kiva + Cann in 2020 and 2021-Management of editorial messaging across all marketing channels: Email, MMS, Weedmaps, Leafly and digital-Redesigned and pioneered trade and affiliate marketing efforts including DTSJ's Music in the Park, local community business collaborations-Launched Loyalty Program "Frequent Flyer" with Alpine IQ platform in 2023-Launched IOS Mobile APP as an additional marketing channel in 2023-Opened second retail brick & mortar footprint in Redwood City in 2023-Manage content creator and brand ambassadors for Airfield locations

Returned to my former brand under new ownership because of my passion for e-commerce and the wedding industry, as well as my in depth knowledge about the space.-Manage and coach team of 3-Determine Merchandising  Strategy, organize and implement in form of quarterly projects -Product sourcing & strategic Inventory Management -Ownership of seasonal assortment planning -Cost negotiations -Analytical research on customers and market space -Site Merchandising / User Experience -Work cross functionally with Marketing and Design Teams to create & implement novel Merchandising strategies via all social platforms-Ownership of business categories, growth of product assortment and revenue-Research and work on branding, position in the space to contribute to a website redesign planned to launch Summer 2020

When my former company was sold, I moved to Men's Fashion at Walmart as a Category Assistant.-Ownership over Men's T-shirts category Analyzed weekly overview of business, including sales, margins, top/bottom sellers, trend & opportunity -Managed site content & quality -Vendor relations, coordination, negotiations -Work with Category Managers to curate assortment and determine buy quantities for E-commerce -Visually merchandise site shopping Inventory analysis & management -Partnered with brands to generate affiliate relationships

Beau-coup is a leading online retailer for supplies, gifts, decorations and favors for weddings, baby showers and other special occasions! Worked with the Merchandising team to coordinate and execute merchandising strategy and plans.- Coordinated product launches including research, data collection, product sampling, management and pricing- Sourced, built and maintained seasonal merchandise assortment list, website content- Spearheaded new product sourcing and new vendor on-boarding, product buying and online merchandising- Participated in the development and execution of product and marketing strategies- Worked with merchandising team to identify trends and opportunities in the wedding and party realm- Monitored and analyzed business data on daily, weekly, monthly and yearly basis- Generated and grew vendor account relationships- Sale and Promotion planning and execution

Internship during my master's program with Jenny Packham for both spring and fall Paris Fashion Weeks. Assisted the sales team in the day to day running of the showroom.- Worked alongside the Sales Team to interface with global wholesale clients- High volume sales experience- Product management and sample distribution responsibilities- Continuously managed the appearance and merchandising of the showroom- Recorded, analyzed and reported sales preferences by geographic territory- Followed up with clients post appointment to ensure the closing of sales

Summer internship working proactively with both the Sales Department and the PR Department at Marchesa, operating alongside the staff in the Bridal, Couture and Ready to Wear divisions at the company headquarters in New York City.- Researched prospective new markets and sales accounts- Actively monitored sales correspondences - Sought out potential future PR opportunities - Assisted the team in all PR projects and sales ventures - Aided departments with sample management and trafficking responsibilities - Followed up with companies and members of the media to track and ensure product delivery- Multi platform social media content management - Worked directly with the Sales Team throughout the entire sell through process

At Gabrielle's Bridal Boutique we aided brides in choosing the perfect gown and accessories for their big day. Catered to each bride's specific desires and unique vision. In this small boutique I had a wide variety and range of responsibilities to ensure the success of the store.- Worked with the small business owner on business development strategies to scale business- Buying and seasonal merchandising responsibilities from various designers and vendors- Successfully implemented Social Media marketing via Facebook, Twitter and Instagram formats- Creative and innovative visual merchandising and window design concepts to induce sales- Energetically and routinely achieved high value sales figures

In less than a year with Francesca's, I was quickly promoted to the position of Assistant Boutique Manager. Here we worked as a team to not only achieve our sales goals, but to share our passion for fashion. - Exceptional operational strength- Dynamic team player, strongly committed to team building and staff development- Actively inspired, motivated and lead staff to routinely exceed sales goals- Maximized sales through effective visual merchandising and retail design- Diligently immersed myself in trend research and forecasting in order to drive sales