Taylor Olson Email & Phone Number

Washington, DC, US

Washington DC-Baltimore Area

Washington D.C. Metro Area

• Lead the strategic effort to prepare Volkswagen dealers for the sale and service of electric vehicles (EVs) beginning with the all-electric ID.4 SUV.
• Manage all dealer, corporate, and field facing electric vehicle communications and education including company-wide EV Newsletter, Dealer EV Website, EV support email, and video series.
• Promote and build new programs to maximize sales and marketing of electric vehicles while addressing inherent knowledge gaps in the EV space such as federal and state incentive partnerships, ID.4 Prototype media tour.
• Cross-functionally collaborate to deliver a modernized car-buying experience including a new reservation system, in-dealership roles, and online buying experience.

Herndon, VA

• Simplify the car-buying experience by developing and testing new dealer processes, digital tools, and training content.
• Spearhead development of Volkswagen’s new, modernized, customer experience by facilitating workshops with cross-functional groups of experts and presenting the “30 Minutes or Less” car buying vision to board-level.
• Built dealer processes and technology requirements for 30 seamless customer use cases across the car buying and owning journey, collecting data through expert interviews, benchmarking analysis, and customer focus groups.
• Create customer-centric pilots, such as Virtual Showroom, Alternative Test Drive and Mobile Service.
• Implement the global sales transformation project, the Future Sales Model, based on digitization, profitability, future mobility, and customer centricity, in the North American Region.
• Launched VW’s new sales strategy by executing the Future Sales Experience Event; an interactive symposium attended by 220 featuring innovations and a CEO keynote hosted in a groundbreaking Innovation Lab space.

Herndon, VA

• Created and distributed suite of mission-critical Excel and Tableau reports analyzing the modification, buyback, and re-sale progress of 2,500+ recalled Audi diesel vehicles to Audi Operations, Audi Global HQ, and.
• Designed nationally-circulated process maps to clarify cross-functional and highly complex vehicle operations processes.
• Developed $21m sales incentive model to support recalled vehicle re-sale based on inventory turnover and sales history.
• Provided front-line support to field sales teams to resolve diesel-related issues for $155m worth of inventory.
• Optimized a $60k budget for the 2017 Audi Operations Meeting and managed the experience for 58 attendees by securing meeting and entertainment venues, compiling team presentation content, and communicating travel.

Rosemont, IL

• Led Audi’s $190k MLS sponsorship with The Columbus Crew. Developed brand strategy by managing a team of media agency partners, legal counsel, MLS staff, and Audi area teams to execute sales events, sweepstakes.
• Supported Regional Distribution, Certified Pre-Owned, After Sales, Customer Experience, and Network Development departments by translating data into strategic recommendations and presentations for senior management.
• Managed vehicle reservations, carrier distribution, and budgeting for the Midwestern US marketing fleet of 15 vehicles.
• Supported field sales and dealer performance through sales pace, aged inventory, and market share analysis.
• Developed four Audi Customer Experience driving events at the Autobahn Joliet Racetrack. Oversaw the project timeline including the distribution of digital customer invitations, sourcing of hot lap vehicles, and.
• Improved digital presence for 64 dealers by analyzing Tier III media spend, lead conversion rates, and website designs.

Northeast Region

• Executed a sales project for natural products in 55 ShopRite Stores with 89% success, improving sales 300% from prior year
• Independently called on store managers and placed displays throughout the New Jersey and Philadelphia marketplace
• Presented recommendation to expand natural product distribution and marketing to the Northeast Leadership Team
• Facilitated PepsiCo recruiting event exploring sales and operations career paths for a group of 70 Smeal students

Greater Philadelphia Area

• Generated content for company social media presence on official Twitter, Facebook, LinkedIn, and Google Chrome pages
• Researched, created, and posted blog entries on company “Meet the Staff” WordPress website, maximizing SEO
• Performed background checks, scheduled drug tests, and entered Beneficiary information into ADP for 64 new employees
• Generated a list of over 120 media contacts across 13 markets across to be used for future Quench press releases