Taylor Mcpherson Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

-Wrote compelling email copy to engage Crate's customers, consistently meeting tight deadlines and driving open rates of up to 79% and high engagement.-A/B tested subject lines and headlines to optimize email campaigns.-Crafted copy that struck a balance between creative, engaging content and promotional messaging to support key business objectives.

Supplier Creative

Greater Boston Area

Exclusive Brands Copywriter

Dearborn, MI

• Run, concept, and post photos to Carhartt Instagram account
• Write headlines and subject lines for direct-to-consumer email blasts with impressive click through and open rates
• Write and edit product copy for Carhartt.com and consumer communication, including catalog
• Handle copy production for multiple landing pages on the re-launched Carhartt.com site
• Create product names and evocative special feature names for new Carhartt technologies
• Write and edit hangtags and on-product messaging for multiple categories of Carhartt apparel

• As Web Communications Intern, my position was to help with the Washington and Lee website redesign. This involved:
• Migrating content from the old content management system to the new system.
• Writing and editing copy
• Reviewing, selecting, and editing photographs
• Producing content for the school Twitter account
• Creating infographics for social media platforms

Elrod Commons

Work study position in the W&L Student Commons.

Summer position for a global retail apparel and accessory chain. Hired to provide excellent service to GAP’s loyal customers.

Bachelor'S Degree, English And Mass Communications, Creative Writing Minor

Activities and Societies: Alpha Delta Pi sorority, WLUR radio station

High School Diploma