Taylor Mcpherson Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

-Wrote compelling email copy to engage Crate's customers, consistently meeting tight deadlines and driving open rates of up to 79% and high engagement.-A/B tested subject lines and headlines to optimize email campaigns.-Crafted copy that struck a balance between creative, engaging content and promotional messaging to support key business objectives.

Supplier Creative

Greater Boston Area

Exclusive Brands Copywriter

Dearborn, Mi

• Run, concept, and post photos to Carhartt Instagram account• Write headlines and subject lines for direct-to-consumer email blasts with impressive click through and open rates• Write and edit product copy for Carhartt.com and consumer communication, including catalog• Handle copy production for multiple landing pages on the re-launched Carhartt.com site• Create product names and evocative special feature names for new Carhartt technologies• Write and edit hangtags and on-product messaging for multiple categories of Carhartt apparel• Compose radio and marketing video copy for retailers, universities and brand promotion• Provide support and strategic communications direction for multiple company divisions: Product Management, Human Resources, Retail, E-Commerce, Sales, Public Relations and Marketing

As Web Communications Intern, my position was to help with the Washington and Lee website redesign. This involved:• Migrating content from the old content management system to the new system. • Writing and editing copy• Reviewing, selecting, and editing photographs• Producing content for the school Twitter account• Creating infographics for social media platforms• Participating in internal client meetings to determine requirements and expectations for redesign and to set action planLed the project for creating a virtual tour of the Washington and Lee campus for the college website. This involved:• Writing and editing campus building descriptions • Creating captions for photographs and events• Identifying students to participate in video clips for virtual tour and filming them

Elrod Commons

Work study position in the W&L Student Commons.

Summer position for a global retail apparel and accessory chain. Hired to provide excellent service to GAP’s loyal customers.

Bachelor'S Degree, English And Mass Communications, Creative Writing Minor

Activities and Societies: Alpha Delta Pi sorority, WLUR radio station

High School Diploma