Community And Marketing Manager, Twitch Rivals
Current- Built creator strategy and lead recruitment, onboarding, and management of over 10,000 players and creators across 60+ live and online events annually.- Lead cross-functional teams to integrate marketing content, including live streams, videos, and social media campaigns.- Directed marketing budget and ROI analysis across creator-driven activations, ensuring successful partnerships with key influencers.- Increased NPS by 12% by building relationships with key creators in the Twitch creator ecosystem while managing effective feedback loops to improve event experiences.- Developed the Twitch Rivals Code of Conduct guidelines, leading to a reduction of event infractions by 20%.- Designed, built, and managed a custom CRM for all Twitch Original Content for tracking of KPIs, metrics, community sentiment, engagement trends, and efficiency automations.