Taylor Mcgovern U'Sellis Email & Phone Number

>Develop, manage, and execute integrated marketing and communication strategies>Develop and execute results-oriented communication strategies that includes the full scope of products, from press relations, social media, and various earned media, to eblasts, and website strategy>Creating and compiling copywriting, storytelling, and content creation.>Manage email marketing campaigns targeting various key demographics to drive awareness and registrations for programming.>Manage social media content calendars and ensure postings contain the brand voice and strategy.>Develop and implement annual public relations plan. >Work with key internal role-players to brainstorm content ideas and media campaigns aligned with the company’s strategy and in support of various brand initiatives.>Build and maintain relationships with media outlets, journalists, and key external role-players and act as primary media spokesperson when necessary, engaging in press events, media spots, interviews etc.>Identify and monitor measurements toward KPIs and ROIs to evaluate efficiencies and effectiveness and pivot as needed while maintaining an understanding of current trends, market research and successful strategies.>Maintain an understanding of current trends and industry best practices.>Provide art direction as needed and leadership to the graphic designer, ensuring that all creative adheres to brand standards.>Maintain media clips, video, and photo libraries.>Build positive relationships with other departments, promoting respect, collaboration, and confidence.>Assist with staff and board member marketing, media, or communication training.

Louisville, Kentucky Area

-Collaborate with school and community leaders on start-to-end recruitment of students to maximize the potential fit of the student with the university-Responsible for 1%-2% customer growth year over year, providing approximately $1million in revenue for the university -Harness the power of university stakeholders to serve the needs of our customer group, a marginalized population within higher education (transfer and adult students)-Plan and implement integrated marketing plans that support the university's business mission, generating approximately $1million in revenue each year-Lead a team of skilled recruiters and administrative staff

-Position created for my promotion; maintained duties listed below from prior Assistant Director role-Created all new student recruitment and retention efforts for JCTC through in person events and virtual marketing-Supervised recruitment team of 3 full-time staff members-Developed training assets for admissions team-Organized all events for prospective students-Coordinated the communication plan for prospective students-Collaborated with college-wide stakeholders to leverage data to improve student outcomes-Taught First Year Experience course designed to thoroughly onboard new students

-Communicated orientation program goals and marketing plan to internal staff ranging from maintenance employees to administration to college president-Developed strategic communication plans to affect organizational change by creating the first student orientation program for the college-Utilized multimedia content and storytelling to advocate for organizational changes that would benefit students-Oriented 3000 students throughout the calendar year in 150 sessions across 6 campuses-Supervised team of 3 Orientation Coordinators and varying student leaders

Louisville, Kentucky Area

-Designed recruitment and training for 100 Resident Assistants-Managed the learning journey of a residential area housing 180 students in three residence halls-Supervised the employee life cycle of 1 graduate hall director and 9 undergraduate staff-Served in emergency on-call rotation responsible for 9 residence halls and approximately 4,000 students-Led learning journey committees such as Resident Assistant talent acquisition, sustainability outreach, professional development and assessment

New Albany, In

-Managed all resident leases and any issues related to contracts-Organized all assignments, room changes and placements for 400 students-Compiled housing occupancy and application reports-Recruited groups for summer conferencing designed to increase department revenue-Billed rent to students and all other charges associated with housing-Created and implemented a budget proforma for summer conferences

-Taught Introduction to Writing courses-Developed course material, syllabi, evaluation methods, and taught course content in alignment with department guidelines-Evaluated academic progress of students-Submitted grades and posted assignments via Blackboard

-Taught Introduction to Writing courses-Developed course material, syllabi, evaluation methods, and taught course content in alignment with department guidelines-Evaluated academic progress of students-Submitted grades and posted assignments via Blackboard

Charleston, South Carolina Area

-Launched and operationalized programs on various issues including international study and sustainable environments-Managed team of 5 Resident Assistants through their lifecycle as students-Presented Resident Assistant training sessions on ethics, on-call procedures, student development theory and programming-Served in on-call rotation for responsible for 11 residence halls and approximately 5,000 students

Master Of Education (M.Ed.), College Student Counseling And Personnel Services

Ma, English

Activities and Societies: Graduate English Association, Residence Life

Ba, English

Activities and Societies: TriDelta, Resident Assistant, Lacrosse, Semester in France