Marketing + Advertising Manager
New York, New York, United States
Led media trades and strategic partnerships, spearheading programs with external organizations. Collaborated closely with the Editorial team to develop impactful advertorial programs. Managed ad operations and analytics, ensuring seamless digital campaign execution and precise performance tracking. Played a pivotal role in the growth of FADER's marketing and newly established experiential arm, driving the success of branded initiatives and series.Select Clients: Reebok, Puma, Kenneth Cole, vitaminwater, and Converse. Partnerships: CMJ, AFROPUNK, East Village Radio, and OhMyRockness. Branded Programs: vitaminwater Uncapped, Converse RubberTracks