Director, Sales And Marketing
Sales Management: Exceeded annual goals in year following corporate transition while developing sales training, team participation and an open cultural environment.Product Development: Strengthened key wholesaler relationships and expanded B2B partner portfolio. Implemented standard operating procedures for marketing and product development. Researched, developed and published national and international pricing strategies for 2014 product line in less than 90 days.Financial… Show more Sales Management: Exceeded annual goals in year following corporate transition while developing sales training, team participation and an open cultural environment.Product Development: Strengthened key wholesaler relationships and expanded B2B partner portfolio. Implemented standard operating procedures for marketing and product development. Researched, developed and published national and international pricing strategies for 2014 product line in less than 90 days.Financial Management: Restructured 2013 budget and strategic marketing plan to reflect changing environment.Web Development: reversed declining google analytics by auditing recent website launch and directing changes to fine tune messaging and adapt site functions to increase staff and customer usability. Show less