Arrive at a human truth or real insight, produce a relevant and interesting idea and execute it brilliantly. In other words, tell a good story.I’m in love with language, and the power it holds to persuade, evoke curiosity and change behaviour. As a Senior Writer I’ve crafted radio campaigns for national clients, produced TVC’s and pre-rolls, and led creative pitches. I’ve collaborated with agencies and clients across automotive, telco, banking, retail and NPO brands and categories, and enjoyed mentoring many young creatives along the way. If there’s a theme to my journey, it’s story telling. I began professional life as a youth worker, and learned to actively listen and respond to people’s life stories. From there I took to the road as a full-time musician, and worked out how to craft a musical story that would hold a room full of drunken punters. (Also how to keep a band cohesive and productive on very little money.)My professional life post-rock’n’roll has focussed on working across multi-platform teams as a creative lead and ‘ideas guardian’. For over 20 years I have worked in media and creative agencies with diverse teams, which has meant I’ve had to be really nimble and client solution focussed. My passion has been creating content (often non-traditional) to solve problems, tell a great brand story and engage an audience. ► Check out my portfolio at www.brutalsimplicity.com.au ◄
Listed skills include Writing, Advertising, Digital Marketing, Social Media, and 6 others.
