Offering a total of 16+ years experience, Tom spent the last 6+ years leading the successful build of a top decile full-funnel performance marketing program at Chewy, investing multi hundred million dollar media budgets to increase active customers by 2.5X and fueling a net sales increase of over 3.5X. Tom built a team of 30+ marketers, installed best practices for the function, scaled mature channels and launched net new ones. Tom fostered a culture of continuous learning, leveraging science-based measurement and testing to forge a rigorous connection between media investment and incremental business impact by leveraging science-based measurement and testing methods, cohort LTV analysis, and automation. As a member of the executive team, Tom established trust + influence with senior leaders and external media vendor leadership to drive Chewy's growth marketing strategy.