Cory Brown Email & Phone Number

Chicago, Illinois, United States

I help newsrooms develop subscriber and retention strategies so they can reduce churn, grow revenue, and build a sustainable future.Notable clients: Texas Observer, Earth Island Journal, Stable Genius Productions, 1440 Media, Frontier Myanmar

Greater New York City Area

• Key results: Implemented newsletter testing plan, leading to monthly median open rate increase from 31% to 35%, and increase in median click rate from 3.1% to 4.7% for the weekly newsletter over 4 months.
• Identified and reported key metrics and actionable audience insights to leaders, editors, and reporters for organizational goals including audience growth, editorial performance, and fundraising.
• Customized reports to deliver context-specific metrics and insights to editors, reporters, and news app developers to improve their audience understanding and identify new opportunities.
• Partnered with developers and editors to standardize data collection on-site and for news apps.
• Curated reports and analysis using Google Analytics, Chartbeat, Parse.ly, Facebook Insights, Twitter Analytics, Salesforce/Pardot, Crowdtangle, and plenty of spreadsheets.

Austin, TX

• Key results: Paid subscriptions +64%; monthly unique visitors +29.1%, and newsletter subscribers +9.46% for FY 2016.
• Generated actionable audience insights for publisher and editor to increase audience reach, readerengagement, and paid subscribers.
• Developed and launched Timeline, a centralized resource for all editorial coverage, city council vote tracking, and information for complex process-driven stories.
• Launched Story Map, a searchable map that plots Austin Monitor stories for easier archives search.
• Led audience research to discover growth opportunities, develop user stories, and evaluate pain points.
• Designed and developed reports and analyses for key initiatives and projects using Google Analytics, Mailchimp, Quantcast, heatmaps, reader interviews, and surveys.

Austin, Texas Area

• = Initiative: Mortgage Application Webapp
• Key result: Increased online application completion by 28%.
• Led design and build to improve user experience (UX).
• Conducted on-site interviews and observations to understand how end users interacted with theapplication in their everyday environment.
• Designed wireframes and prototypes. Iterated designs based on user testing and feedback.
• Designed the CRM workflow to send automated emails to guide customers from loan prequalification to final loan approval triggered by loan status. = Initiative: On-demand marketing materials ordering system

• Marketing strategy and execution for various businesses from real estate to defense contractors.
• Made a working pop-up book prototype.

Annapolis, Maryland

• Key result: Reversed 7 consecutive years of paid subscriber decline.
• Collaborated with editorial, circulation, advertising, and web teams to develop print campaigns, digital campaigns, event planning, promotions, and contests.
• Built circulation reports to distribute up-to-date subscriber data.
• Managed in-house customer service call center.

Annapolis, Maryland, United States

• Designed and wrote circulation campaigns for home delivery, single copy, and company promotions.
• Designed and tested new web verticals.
• Created prototypes and page templates.

Annapolis, MD

• Thrived in a fast paced environment; designed newspaper ads to meet rigorous daily deadlines.
• Won 30+ advertising awards from local and national press associations