International Brand Implementation Consultant
CurrentFor more than two decades BrandActive has partnered with Fortune 1000 companies, leading healthcare systems, and medium-sized businesses to optimize brand implementation programs of all sizes. Whether you’re going through a one-time corporate rebrand or wanting to get the most out of the everyday management of your existing brand, BrandActive helps you achieve more, spend less, and build a better brand.I work with the team at BrandActive as an independent contractor to bring project experience and support to a brand implementation client.Recent Project: Pfizer Pfizer were updating their visual identity to align with their leadership and trail-blazing in the pharmaceutical industry. The rebrand required an update of all branded assets i.e. Phase 1- all exterior branded signage and interior lobby-out signage across 86 sites globally; Phase 2 - Delivery of an Interior Branding package across 42 sites globally. Budget $USD15.9 M. Responsibilities: Design development: Development of a comprehensive signage and interior branding package.Client management: Manage the Pfizer Corporate Identity team, ensuring consistent design interpretation in the form of recommendation books for site and client approvals. Tracking of the master program schedule and budget. Finance management: Managing two tender phases, cost verification and facilitating pricing negotiations between vendors and Pfizer Corporate. Completion of an overall project cost reconciliation for both phases.Vendor management: Tracking of all milestone activities such as surveys, recommendation book completions and approvals. Coordinating and overseeing prototyping and signage fabrication across global regions. Quality assurance of all products. Working with global vendors in managing the implementation phase of the project. Facilitating in troubleshooting client/site/vendor issues as when they arise. Managing installation quality control and final installation approval sign off on behalf of the Pfizer.