Taylor Simpson Email & Phone Number

Toronto, On, Ca

• Developing clear, user-focused microcopy for in-app experiences and marketing materials• Collaborating with the design team to create, user flows, wireframes, and prototypes• Regression testing user interfaces and identifying bugs to ensure content consistency and functionality

Paris, France

Lexir is a B2B distribution and e-commerce SaaS platform for craft wine and spirit brands. It enables brands from around the world to enter the European market in a simplified way, providing tools and support for importation, warehousing, e-commerce integrations, last-mile delivery, analytics, and local sales partner connections.• Led the development and release of Lexir’s brand dashboard and e-commerce platform• Built the go-to-market strategy, product roadmap, and developed key brand messaging• Conducted user research, A/B tested, and translated requirements for a design and dev team of 5• Regularly met with client brands and used their insights to improve Lexir’s offerings• Created and managed marketing campaigns across multiple channels including email, social media, ads, blogs, events, SEO, influencer marketing, and community outreach• Grew the client base by 8x and scaled the platform from 1 market to 6 markets in Europe• Reduced implementation costs by 60% by streamlining development methods

Kingston, Ontario, Canada

Artificial Intelligence (CISC 352)

Kingston, Ontario, Canada

• Developed and implemented marketing strategies for the biggest university event post-orientation week, attracting 1200+ applicants and $100k+ in sponsorships• Led external communications of the brand, writing and editing copy for the website, dashboard, handbooks, emails, and ads• Wrote feature articles and created a podcast profiling Queen's grads in the tech industry• Created the brand’s first content style guide used by a team of 20 (and still used today)

Toronto, Ontario, Canada

• Developed applications for voice-enabled devices, working primarily with Node.js• Wrote documentation for user docs, research presentations, and technical step-by-step guides

Toronto, Ontario, Canada

• Spearheaded a new company department, researching and developing applications for Android-based robots in the service industry• Created and demonstrated prototypes at community events and to C-suite client executives in financial services and the auto industry• Designed wireframes, user flows, and scripts based on leading practices in visual and conversational UX

Kingston, Ontario, Canada

• Promoted a new food-ordering application expanding into a new market• Increased adoption and customer engagement through campus events and social media• Met with restaurant owners to discuss online ordering solutions for their locations

Kingston, Ontario, Canada

• Created promotional material for the School of Computing's events and news• Designed, sourced, and sold faculty merchandise• Planned special events including workshops, industry talks, and networking events

Bachelor'S Degree (Honours), Computer Science, Specializing In Software Design

Certificate In Business

Ux Design Certificate