Tabitha Warren Email & Phone Number

Responsible for engaging and informing the public about tax- and bond-funded infrastructure and neighborhood improvement projects (e.g. Cross Charlotte Trail, pedestrian and street improvements, bridges, etc.), tree canopy maintenance and preservation and landscape management. Duties include general and targeted project outreach via direct mail, email, web.

Member of the Web Team in charge of ensuring web content is compelling, consistent, easy-to-navigate and focused on citizen services on SharePoint 2013 platform. Lead a team of communication and web professionals to restructure content as part of a complete website redesign (currently under way). Develop and guide editorial, navigational and design.

Write, edit and consult on marketing projects such as newsletters, marketing brochures and booklets, catalog copy, architectural studies and full-length books.

• Provided internal and external communication services, marketing and media relations to departments within Mecklenburg County, a local government serving almost one million residents. Developed a comprehensive.
• Developed and launched a successful multimedia outreach campaign to increase awareness of and interest in foster care, resulting in a larger and more diverse pool of foster parents.
• Developed and launched a multimedia awareness campaign to increase participation in The Opportunity Project, one of the most ambitious stimulus-funded job-creation programs in the nation that matches 500 low-income.
• Weekly internal e-newsletter and intranet site credited for increasing morale amidst department-wide reorganization, increasing caseloads, budget cuts and layoffs. Survey revealed that 68 percent of readers felt more.

• Established a highly successful marketing, advertising and sponsorship program to raise unrestricted funds for Bar activities and programs. Raised funds for and planned large-scale Bar events, including its annual golf.
• Streamlined the bidding, production and distribution process for complex annual Membership Directory, resulting in higher quality, more efficient use of resources and significant cost savings.
• Exceeded advertising and sponsorship goals by 14 percent in first year.
• Secured a $10,000 grant from Bank of America to support diversity initiatives.
• Helped coordinate the Bar’s highly successful charitable annual fundraising campaign, which helped fund Larry King’s Court Clubhouse and other community initiatives supporting the role of law in our society.

• Developed and executed marketing programs focused on consumers, builders and architects. Collaborated with contracted public relations firms to develop media messages and placements and to guide public affairs.
• Won one national AWC Clarion and two local IABC Silver Crown writing awards for special publications writing.
• Helped expand marketing program from a two-state region to nine states, making it the largest regional brick industry association in the nation.

• Developed and wrote educational and promotional business support materials for the largest network of independent business owners in the direct-selling industry. Assisted the Events Department in coordinating housing.
• Developed content and provided creative guidance for the launch of a subscription-based website that was quickly adopted by thousands of independent business owners worldwide.

• Developed, wrote and edited copy for internal and marketing publications for local, regional, national and global clients in manufacturing, financial, nonprofit and service industries.ACCOMPLISHMENTS
• Continued to be writer of choice for high-profile client on a freelance basis for seven years.
• Scored the highest on pre-employment writing test in company’s history.

Ma, English

Activities and Societies: Graduated Summa Cum Laude, Residence Director at Thomson Hall upperclassmen residence hall, Writing Center.

Ba, Telecommunications

Activities and Societies: UK Media Club, WRFL (Radio Free Lexington 88.1FM)Shot, edited and broadcast two local music television programs.