Te-Yu Chen Email & Phone Number

Taipei, Taipei City, Taiwan

Taipei, Taiwan

‧ Track sales performance for each dealer and branches to meet business goals‧ Conduct sales improve project to help dealers and branches to improve sales performance‧ Introduce sales management and analysis tool (APP) to dig out sales issues and cooperate with dealers to tackle potential issues and enhance sales performance‧ Arrange internal training for the management level of dealers and branches to improve their management skill and knowledge

‧ Team leader of market survey & research team with 2 members‧ Conduct market survey to explore consumers’ insight and needs for product plaining and pricing‧ Build up data set and model to forecast market trend for future product plaining‧ Trainer for internal product and market training to dealer, sales and marketing team‧ Have multiple market survey experience including qualitative and quantitative research to explore consumers’ insight and market trend for new product introduction – Project PIC for cross-brands survey for new car buyers – Familiar to work with major market survey agencies, e.g. Nielsen, TNS, etc.

‧ Great vision of whole market with understanding of consumers’ behavior and attitude toward different industries and product categories‧ Have various experience and knowledge of different research methodologies and provide recommendations to gain better understanding of the market, including B2B or B2C channel‧ Engaging with key clients to develop better relationship and gain better understanding of their business needs and seek new market potential and opportunity‧ Conduct focus group discussion, in-depth interview and desk research for foreign client to gain understanding in Taiwan market for product and communication planning‧ Champion of shopper study in Nielsen consumer insight department and help client and colleague to conduct shopper study, both on-line and off-line shopper study‧ Champion of Auto-industry to participate Greater China Auto-industry training and project

Ma Of International Relations, Trade Policy

Education record