Wei-Ling Chen Email & Phone Number

❶ maobc app（including to-C and to-B 3 apps for End Consumers, Merchants and Sales） Led design team to revamp payment app 2.0 and build consumer ecosystem.① Reviewed concepts of brand positioning, user experience and business issues, and conducted two-axis analysis of "value to users and the company" and "team feasibility and manpower" to formulate a revision strategy.② Oversaw to-B merchant management app, established merchant promotion rewards, reviewed orders, withdrew order… Show more ❶ maobc app（including to-C and to-B 3 apps for End Consumers, Merchants and Sales） Led design team to revamp payment app 2.0 and build consumer ecosystem.① Reviewed concepts of brand positioning, user experience and business issues, and conducted two-axis analysis of "value to users and the company" and "team feasibility and manpower" to formulate a revision strategy.② Oversaw to-B merchant management app, established merchant promotion rewards, reviewed orders, withdrew order credits and functions, successfully reducing customer complaints, and earned a 4.5 stars review in the app store.③ In charge of a sales promotion management app, led core design for business organization presentation and bonus calculation structure to help sales view and collect their bonuses. Earned 4.5 stars review in the app store.❷ POS system front-end and back-end design, developed online multi-person ordering appLed product and UX design, developed and launched within one month.① Product planning from scratch, conducted user interviews, observed merchants’ pain points to develop customized menus, seat management and order system (on-site orders and online orders).② Researched consumers' ordering behavior, enhanced the fun, on-site ordering experience, developed multiple people order functions for the same table, queried each person's meals and solved users pain point in splitting the bills.❸ Built product design team and managed a four-person design teamApplied agile development, adopted design from the best interaction of UX experience and UI design.Inserted sprint along in segmented operation.① Set product roadmap to lead direction.② Produced PRD in Axure, coordinated online figurema on UI design and communicated fully with technical staffs.③ Paid attention to teammates ‘career development and allocated suitable projects accordingly. Show less

台灣 新北市

❶ HUD interface design / auto dashboard interface designLed first three-screen interactive digital LCD interface design for Luxgen① Set functional project plans for different user groups and car models, and took into consideration interactive information configuration from three screens during a driving environment to carry out Wirefrme and Wireflow planning, and dynamic and static interface tests.② Set design specifications (human factors and visibility), and executed main visual… Show more ❶ HUD interface design / auto dashboard interface designLed first three-screen interactive digital LCD interface design for Luxgen① Set functional project plans for different user groups and car models, and took into consideration interactive information configuration from three screens during a driving environment to carry out Wirefrme and Wireflow planning, and dynamic and static interface tests.② Set design specifications (human factors and visibility), and executed main visual and UI design.❷ Design interface process for assisted driving system Led the UX/UI design of first assisted-driving system for Taiwan automotive factory.Evaluated interface ease of use, visibility and engineering limitations, and planned ADAS system interface with various engineering units to design Lane Following Control (LFC), Adaptive Cruise Control (ACC), Lane Keeping Aid (LKA), Forward Collision Warning (FCW), and Autonomous Emergency Braking (AEB).❸ Design Warning sound interfaceKey person in charge of warning sound project for all Luxgen car models, re-establishing the design index.Helped users quickly identify driving information in a blind testing environment to improve driving safety. In addition to logic and recognizability of human factors engineering, the warning sound also had to achieve good sound quality. Therefore, six aspects were subdivided: (1) Rhythm, (2) Texture, (3) Timbre, (4) Volume, (5) Recognition, (6) Tone to set design standards and follow-up planning. Show less

Project optimization / project promotion / project development

碩士, 工業設計系暨創新設計系

學士, Design And Applied Arts