Wei-Ling Chen Email & Phone Number

Taipei City, Taiwan

• Collaborate with cross-functional teams to develop automated Power BI modules for POS (Point of Sale), SIP (Sales Incentive Plan) analytics, enabling efficient data visualization.
• Leverage Power BI, Excel, and Python to analyze extensive datasets comprising over 10 million rows. Conduct basket analysis, customer journey modeling, and product coverage analysis, providing insights to facilitate.
• Utilize Customer Segmentation analysis across diverse departments (marketing, sales, product development, and customer service) to optimize customer acquisition, retention, and lifetime value.
• Mentor GCA/APAC analytics team, providing guidance in report creation and module sharing.

Taipei City, Taiwan

• Identified business opportunities through trend analysis and benchmarking with other IKEA store operations, leading to increased sales and improved gross profits.
• Developed predictive models to enhance sales forecasting and budgeting processes, while monitoring the impact of business model changes, pricing strategies, promotions, and stock capacity/levels on sales performance.
• Acted as a champion for the commercial activity process, redesigning the activity simulation/approval process and implementing common working methods, resulting in improved financial visibility for over 20 activities.
• Developed and implemented an enhanced store performance reporting framework, meeting the analysis needs of 5 stores and the service office.

Hsinchu County/City, Taiwan

• Provided general management reporting and monitoring of competitors on product and pricing.
• Performed general billing and accounting process (AR/Cash receipt) on a timely basis.

Taipei City, Taiwan

• Traded Convertible Bond Asset SWAP (CB/CBAS) and adjusted portfolio holdings following market trends.
• Assessed credit risk and performed quantitative analysis to identify dynamic market factors and potential risks.

Taipei City, Taiwan

• Committed orders for all products in Yahoo! from Australia/New Zealand, ensuring campaigns were processed promptly and complied with company policy.
• Reviewed all financial impact revisions, identifying potential revenue impact items to minimize bad debt exposure and resolve billing issues.

Taipei City, Taiwan

• Conducted qualitative/quantitative experiments with regression analysis (project sponsored by the Ministry for Science and Technology).
• Analyzed the interrelation of macroeconomic indicators, financial statements and external investors.