Wei-Ling Chen Email & Phone Number

Taipei City, Taiwan

• Collaborate with cross-functional teams to develop automated Power BI modules for POS (Point of Sale), SIP (Sales Incentive Plan) analytics, enabling efficient data visualization.• Leverage Power BI, Excel, and Python to analyze extensive datasets comprising over 10 million rows. Conduct basket analysis, customer journey modeling, and product coverage analysis, providing insights to facilitate informed business decision-making.• Utilize Customer Segmentation analysis across diverse departments (marketing, sales, product development, and customer service) to optimize customer acquisition, retention, and lifetime value.• Mentor GCA/APAC analytics team, providing guidance in report creation and module sharing.

Taipei City, Taiwan

• Identified business opportunities through trend analysis and benchmarking with other IKEA store operations, leading to increased sales and improved gross profits.• Developed predictive models to enhance sales forecasting and budgeting processes, while monitoring the impact of business model changes, pricing strategies, promotions, and stock capacity/levels on sales performance.• Acted as a champion for the commercial activity process, redesigning the activity simulation/approval process and implementing common working methods, resulting in improved financial visibility for over 20 activities per year.• Developed and implemented an enhanced store performance reporting framework, meeting the analysis needs of 5 stores and the service office.

Hsinchu County/City, Taiwan

• Provided general management reporting and monitoring of competitors on product and pricing.• Performed general billing and accounting process (AR/Cash receipt) on a timely basis.

Taipei City, Taiwan

• Traded Convertible Bond Asset SWAP (CB/CBAS) and adjusted portfolio holdings following market trends.• Assessed credit risk and performed quantitative analysis to identify dynamic market factors and potential risks.

Taipei City, Taiwan

• Committed orders for all products in Yahoo! from Australia/New Zealand, ensuring campaigns were processed promptly and complied with company policy.• Reviewed all financial impact revisions, identifying potential revenue impact items to minimize bad debt exposure and resolve billing issues.

Taipei City, Taiwan

• Conducted qualitative/quantitative experiments with regression analysis (project sponsored by the Ministry for Science and Technology).• Analyzed the interrelation of macroeconomic indicators, financial statements and external investors.