Coach, prepare and motivate middle school boys and girls to get in shape for racing 2 miles. Girls teams won the Gerber Invitational in Lebnanon, Pa., during my first season, and had a 19-2 record in my second season. Boys teams have excelled, with several boys earning medals at key invitationals and one boy winning all but one two races in 2015. Most rewarding aspect is seeing kids do what they never thought they could and improve their times from the beginning of the season to the end of the season.

McCloud Strategic Communications, LLC, is a full service communications and public relations firm with headquarters in Elizabethtown, Pa. We have experience working with nonprofit organizations, local government and state agencies, providing public relations and communications strategies.

One of six councilmen who represent a borough of about 11,000 residents in western Lancaster County, Pa. Set policy and ordinances and oversee large projects such as approximately $9 million Amtrak train station renovation and rehabilitation funded by the American Reinvestment and Recovery Act.

Oversaw and managed all aspects of communications for the largest provider of affordable housing in south central Pennsylvania. Managed the redesign of our website and wrote and uploaded nearly all the content for the site. I also helped increase engagement with the company by establishing a Facebook page. I also wrote, edited and designed an award-winning quarterly newsletter from conceptualization to printing and mailing. Honored with two Keystone Awards from the Central Pennsylvania chapter of the Public Relations Society of America in December 2011 for the newsletter and HDC's 40th annual banquet in May 2011. I chaired HDC's 40th anniversary Banquet Committee in 2011 and coordinated the planning. Nearly 400 people attended the banquet -- and we raised $100,000, which was well over our $85,000 goal. Also produced videos telling the stories of HDC's residents. PRSA also presented HDC with a Keystone Award in December 2011 for the best nonprofit event with a budget of more than $25,000.

Worked closely with Chancellor’s executive staff to develop marketing communications plans and strategies to promote and support policies and initiatives for system of 14 state-owned universities. Audiences included state Legislature and decision makers, news media, alumni, professors, current and prospective students and parents.Oversaw design, development and printing of all publications and marketing materials; ensured that every piece advanced PASSHE’s goals and message, and that pieces conformed with PASSHE’s design elements and colors.Won awards from International Association of Business Communicators and Public Relations Society of America for production of 13-minute documentary about the Philadelphia Urban Seminar. Worked with public relations agency and film producer to develop content, schedule and arrange interviews and scout locations.Advised executive staff on public relations and marketing tactics to communicate PASSHE’s message to its various audiences.Wrote content for publications, news releases, website and other materials, including talking points for PASSHE’s chancellor.

Spokesman for $10 billion state agency on variety of educational issues, including No Child Left Behind, teacher testing, teacher certification, higher education, career and technical education and numerous Pennsylvania School Code issues.Planned and promoted successful media events for former Gov. Mark Schweiker and Education Secretary Charles B. Zogby, including site coordination and writing news releases and talking points.Wrote news releases that appeared in print and broadcast media in Pennsylvania.Maintained consistent message for agency on controversial issues such as teacher testing. Conducted interviews with print and broadcast reporters in Pennsylvania and nationwide.

Worked closely with former Gov. Tom Ridge’s communications staff and cabinet staff to promote environmental programs such as air quality, recycling and radiation protection through various public relations strategies.Scheduled and coordinated successful events for former DEP Secretary David E. Hess.Effectively pitched story ideas to reporters and served as spokesman in print and electronic media.Participated in drills at Pennsylvania Emergency Management Agency to prepare for emergency response at state’s nuclear power plants, including Three Mile Island.Coordinated DEP’s sponsorship of “Trash or Treasure,” an educational show at Whitaker Center for Science and the Arts in Harrisburg, PA.Assistant editor of Environmental Protection UPDATE, a 28- to 36-page weekly newsletter.In 2000, received DEP Award for Excellence for key role on Ozone Stakeholder Team that developed initiatives to reduce ground-level ozone.

Reported for Hershey Chronicle; later promoted to editor of its sister newspaper, Elizabethtown Chronicle.As editor, managed staff of four, assigned stories, edited news releases and reporters’ copy, paginated 12-to 18-page paper each week, wrote own editorials and worked with free-lance editorial cartoonist.In Hershey, won two first place and one honorable mention Keystone Press Awards for coverage of municipal government and other news.