~ Drive profitable sales, brand growth and loyalty for a number of business areas.~ Help company achieve objectives and revenue goals.~ Define products and programs.~ Establish milestone and objectives.~ Oversee development of advertising, public relations and marketing communications to meet product objectives.~ Work with product management team to ensure process is efficient.~ Lead teams in developing and defining business requirements for retention products.~ Work with suppliers and regional marketing teams to deliver quality products.~ Ensure revenue and customer satisfaction goals are met.~ Participate in cross-functional teams to execute product development plan.~ Attend trade shows.~ Create advertisements, webcasts, websites, and direct mail.~ Identify media outlets for press releases and promotions.~ Enforce brand marketing guidelines in trademarks, logos, and publications.~ Measure success of various marketing campaigns.