Fred White Email & Phone Number

Los Angeles, California, United States

Toronto, Ontario, Ca

Gb

Leading global marketing for launch and growth of SEGA's live-service games, I built, developed and executed global brand and performance marketing strategy, marketing and communication plans, setting the path forward for SEGA of Japan's market entry for their online games into the global marketplace.Having launched our games both on Xbox One and PC, I also worked directly with the major game storefronts for all pre-launch, launch and post-launch marketing activities: Microsoft (Xbox and PC), Steam and Epic Games Store. We quickly amassed and surpassed two million players with continued steady growth including four giant expansions.

Laguna Beach, Ca, Us

Created BGS as a scalable and virtual marketing agency consultancy designed to guide visionary digital entertainment brands, products and services through the sometimes treacherous twists and turns of marketing & promotions. We get to the heart of the value proposition story and tell it in the most efficient and impactful way in order to help our clients thrive in the modern media-driven world.Built upon the foundation of full-spectrum experience in both the advertising agency as well as in-house marketing worlds, BGS is rooted in the tech sector. We architect awareness & acquisition programs, consumer & corporate communications and promotional campaigns from conception to execution. We have particular expertise in the launching and growth of games, gadgets and apps. Offering unbundled ser­vices to creators, developers and publishers, we aim to serve those that are serious about creating something BIG. From startups to market leaders, BIGgamestory is leading businesses through the marketing media mobocracy.

When Sleepy Giant moved to evolve from a back-end GaaS (games-as-a-service) provider to a full-fledged game franchise developer and producer, I was brought on board to build a marketing department and establish goals, process and staffing procedures around the new corporate direction.I led the creation, production and Implementation of consumer and corporate marketing, PR, and monetization strategies for 13 PC and mobile games. The partnerships I managed included Activision Blizzard, SeaWorld and Margaritaville which resulted in 3 new game launches. I developed and oversaw execution of co-marketing promotions with major retail partners including Coca-Cola and Wendy’s. I was also appointed to the “Greenlight Team” for evaluation and approval of new revenue opportunities.One of my favorite projects was the launch of the first ever national promotion featuring a free-to-play app in a QSR Kids’ Meal. The success of this project resulted in generating an 8.5% conversion rate for a free-to-play game when the industry average was 1-5%.

This Korean-based video game company aimed to break into the US market, and I was hired as one of the original leaders to establish and lead the marketing, business development and community management departments of the new subsidiary. As such, I developed and executed all global brand strategy, marketing and communication plans. I also served on the executive steering committee providing corporate guidance based on trends, competitor movement and opportunity discovery. And I was the chief customer-facing representative as lead community manager.During this time, we launched and operated 4 free-to-play MMO games, an online game portal and our own proprietary global payment option. Due to the fact that “free-to-play” was a new revenue model concept to the West, I met the challenge of being the first marketer in the US to launch a paid marketing plan for a free-to-play game.As a result, we acquired 2+ million users with merely a $15k budget through online and event marketing, partner initiatives and co-marketing. We generated $12 million in revenue in the first year, resulting in tripling of staff and multiple expansions of the games.

Us

My focus was leading advertising and promotions for the insurance and travel products (including several new launches) with marketing budgets of over $7 million. I managed the creation, execution and constant measuring and refining of profitable CPL and CPA models. Lead generation programs included brand and direct response marketing programs in print, radio, television, mail and online. Having a strong background of advertising agency experience, I worked directly with external creative agencies in messaging strategy and production. Through new business partnerships and expansion strategies, I helped our territory grow from 4 to 18 states resulting in a total of nearly 15 million members with an annual budget in excess of $4 billion. Over my 6 year tenure, we surpassed sales goals each year and saw a 5x revenue increase overall.

San Francisco, Ca, Us

At AKQA (an Accenture company), I led teams in development and execution of creative concepts, marketing & media plans and budgets on 5 accounts (Palm, Stanford University Athletics, PAC-10, Realtor.com and Evite). I worked closely with creative teams and media planners & buyers to ensure a premium level of product and service for our clients worthy of our name. In addition, I performed a principal role on the New Business team.During my tenure, my team re-launched the Palm brand via a global ad campaign introducing the first wireless handheld (Palm VII) and the first web-enabled location-based service mobile platform. We also forged deals with major partners including FOX Sports, PGA TOUR, and American Airlines. As a result of my team's work, Palm's unaided brand awareness shot up 19% and they continued to be a market leader in handheld computing for the next several years.We were named the fastest growing ad agency in 2000 by Advertising Age, the West Agency of the Year by Adweek, and one of the most creative agencies in the nation by Creativity Magazine.