Fred White Email and Phone Number
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With 20+ years marketing experience in the video games industry launching and growing games on console, PC and mobile, I’ve worked with some of the most impactful brands in the space. My passion for games and play coupled with my experience in brand and growth marketing have resulted in successful partnerships with brands such as Microsoft, Sony, and Epic Games. I have full-funnel experience in building, launching and growing products for domestic and international markets. I work with visionary brands to create meaningful, relevant and effective marketing programs and business partnerships.Additional brands I’ve partnered with include: Amazon, Ubisoft, Electronic Arts (EA), Valve, SEGA, GameStop, Interplay, Westwood Studios, Symantec, McAfee, Pioneer, Panasonic, Palm, Evite, NBCUniversal, American Airlines, Travelocity, BMW, Acura, DirecTV, SeaWorld, Margaritaville, Kahlúa, Crystal Geyser, Coca-Cola AND Pepsi, Hard Rock Cafe, Domino’s Pizza, KFC, Wendy's, Nabisco, Neutrogena, NHL, Los Angeles Kings, Boston Bruins, Carolina Hurricanes, Columbus Blue Jackets, Nike, LA Gear, Vans, PAC-12 Conference, Stanford Athletics, The Gas Company and AAA.Specialties: games, entertainment, business development, client relations, branding, marketing strategy, customer acquisition, engagement, monetization, customer retention, content strategy, product launches, corporate marketing, corporate communications, inbound & content marketing, social media, building teams and process, AR, VR, Kickstarter, live service games, SaaS, GaaS, growth, community building, client services, thought leadership, strategic planning, supervisory skills, presentation skills, project management, resource management, sponsorship and sponsorship activation, relationship marketing, live events, brand development, account management, free to play, microtransactions, Windows PC, Xbox, mobile games, media outreach, media relations, strategic communications, acquisition marketing, Facebook, analytical skills, optimization, event planning, copywriting, cross-functional team leadership, customer insight, product placement, public relations, legal affairs, agency supervision, funnel optimization, data analytics, identifying new opportunities, branding & identity, direct to consumer, automated driving systems, business strategy, brand design, public speaking, customer relationship management (CRM), creative strategy, creative direction, public speaking, creative writing, digital strategy, consulting, mentoring.
Smilegate West
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- smilegatewest.com
- Employees:
- 49
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Smilegate WestLos Angeles, California, United States -
Global Director Of Marketing And Public RelationsSmilegate West 2021 - PresentToronto, Ontario, Ca -
Director Of Global MarketingSega Of Japan (Estsoft, Inc.) 2019 - 2021GbLeading global marketing for launch and growth of SEGA's live-service games, I built, developed and executed global brand and performance marketing strategy, marketing and communication plans, setting the path forward for SEGA of Japan's market entry for their online games into the global marketplace.Having launched our games both on Xbox One and PC, I also worked directly with the major game storefronts for all pre-launch, launch and post-launch marketing activities: Microsoft (Xbox and PC), Steam and Epic Games Store. We quickly amassed and surpassed two million players with continued steady growth including four giant expansions. -
Founder & GmBiggamestory 2014 - 2019Laguna Beach, Ca, UsCreated BGS as a scalable and virtual marketing agency consultancy designed to guide visionary digital entertainment brands, products and services through the sometimes treacherous twists and turns of marketing & promotions. We get to the heart of the value proposition story and tell it in the most efficient and impactful way in order to help our clients thrive in the modern media-driven world.Built upon the foundation of full-spectrum experience in both the advertising agency as well as in-house marketing worlds, BGS is rooted in the tech sector. We architect awareness & acquisition programs, consumer & corporate communications and promotional campaigns from conception to execution. We have particular expertise in the launching and growth of games, gadgets and apps. Offering unbundled services to creators, developers and publishers, we aim to serve those that are serious about creating something BIG. From startups to market leaders, BIGgamestory is leading businesses through the marketing media mobocracy. -
Director Of Marketing CommunicationsSleepy Giant 2011 - 2014When Sleepy Giant moved to evolve from a back-end GaaS (games-as-a-service) provider to a full-fledged game franchise developer and producer, I was brought on board to build a marketing department and establish goals, process and staffing procedures around the new corporate direction.I led the creation, production and Implementation of consumer and corporate marketing, PR, and monetization strategies for 13 PC and mobile games. The partnerships I managed included Activision Blizzard, SeaWorld and Margaritaville which resulted in 3 new game launches. I developed and oversaw execution of co-marketing promotions with major retail partners including Coca-Cola and Wendy’s. I was also appointed to the “Greenlight Team” for evaluation and approval of new revenue opportunities.One of my favorite projects was the launch of the first ever national promotion featuring a free-to-play app in a QSR Kids’ Meal. The success of this project resulted in generating an 8.5% conversion rate for a free-to-play game when the industry average was 1-5%.
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Director Of Marketing & Business DevelopmentYnk Interactive (Now Playwith Interactive) 2007 - 2011This Korean-based video game company aimed to break into the US market, and I was hired as one of the original leaders to establish and lead the marketing, business development and community management departments of the new subsidiary. As such, I developed and executed all global brand strategy, marketing and communication plans. I also served on the executive steering committee providing corporate guidance based on trends, competitor movement and opportunity discovery. And I was the chief customer-facing representative as lead community manager.During this time, we launched and operated 4 free-to-play MMO games, an online game portal and our own proprietary global payment option. Due to the fact that “free-to-play” was a new revenue model concept to the West, I met the challenge of being the first marketer in the US to launch a paid marketing plan for a free-to-play game.As a result, we acquired 2+ million users with merely a $15k budget through online and event marketing, partner initiatives and co-marketing. We generated $12 million in revenue in the first year, resulting in tripling of staff and multiple expansions of the games.
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Marketing ManagerAaa 2001 - 2007UsMy focus was leading advertising and promotions for the insurance and travel products (including several new launches) with marketing budgets of over $7 million. I managed the creation, execution and constant measuring and refining of profitable CPL and CPA models. Lead generation programs included brand and direct response marketing programs in print, radio, television, mail and online. Having a strong background of advertising agency experience, I worked directly with external creative agencies in messaging strategy and production. Through new business partnerships and expansion strategies, I helped our territory grow from 4 to 18 states resulting in a total of nearly 15 million members with an annual budget in excess of $4 billion. Over my 6 year tenure, we surpassed sales goals each year and saw a 5x revenue increase overall. -
Senior Account ExecutiveAkqa 2000 - 2001San Francisco, Ca, UsAt AKQA (an Accenture company), I led teams in development and execution of creative concepts, marketing & media plans and budgets on 5 accounts (Palm, Stanford University Athletics, PAC-10, Realtor.com and Evite). I worked closely with creative teams and media planners & buyers to ensure a premium level of product and service for our clients worthy of our name. In addition, I performed a principal role on the New Business team.During my tenure, my team re-launched the Palm brand via a global ad campaign introducing the first wireless handheld (Palm VII) and the first web-enabled location-based service mobile platform. We also forged deals with major partners including FOX Sports, PGA TOUR, and American Airlines. As a result of my team's work, Palm's unaided brand awareness shot up 19% and they continued to be a market leader in handheld computing for the next several years.We were named the fastest growing ad agency in 2000 by Advertising Age, the West Agency of the Year by Adweek, and one of the most creative agencies in the nation by Creativity Magazine.
Fred White Skills
Fred White Education Details
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California State University-Long Beach - College Of BusinessMarketing
Frequently Asked Questions about Fred White
What company does Fred White work for?
Fred White works for Smilegate West
What is Fred White's role at the current company?
Fred White's current role is Global Director of Marketing & PR at Smilegate West.
What is Fred White's email address?
Fred White's email address is ga****@****ail.com
What is Fred White's direct phone number?
Fred White's direct phone number is +194930*****
What schools did Fred White attend?
Fred White attended California State University-Long Beach - College Of Business.
What are some of Fred White's interests?
Fred White has interest in Children, Arts And Culture, Education, Health.
What skills is Fred White known for?
Fred White has skills like Business Development, Digital Marketing, Marketing, Monetization, Online Gaming, Social Games, Leadership, Online Advertising, Strategy, Advertising, Strategic Partnerships, Video Games.
Who are Fred White's colleagues?
Fred White's colleagues are Bell Lina, Peter Lee, Rômulo Pacheco, Kevin Dao, Murat Turan, Paul Cho, Liam Wong.
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