Jitender Singh Email & Phone Number

Limassol, Cyprus

Limassol, Cyprus

• Strategic Planning: Formulating and executing marketing strategies to drive brand growth, user acquisition, and engagement.• Brand Management: Overseeing brand positioning, ensuring consistent messaging, and managing brand reputation.• Customer Acquisition: Designing and launching campaigns to attract new players through digital marketing, promotions, and partnerships.•Retention Strategies: Creating loyalty programs and personalized offers to enhance user retention and engagement.• Market Analysis: Performing market research and competitor analysis to identify trends and opportunities.• Advertising and Promotion: Managing advertising budgets, oversee media buys, and coordinate promotional activities.•Data Analytics: Analyzing data to measure campaign performance and user behavior; adjust strategies based on insights.•Compliance: Ensuring all marketing activities adhere to regulatory requirements and industry standards.•Team Management: Leading and mentoring the marketing team to foster collaboration and innovation.•Partnerships and Sponsorships: Building and managing relationships with affiliates, influencers, and other partners to broaden brand reach.

Dubai, United Arab Emirates

• Evaluating and developing marketing strategies (including social media marketing strategies and content marketing), and advertising and marketing campaigns• Developed & executed comprehensive marketing strategies that drovecustomer acquisition, retention, and engagement across multiplechannels• Conducting thorough market analyses to assess demand or potential demand for our products and services• Effectively communicating marketing plans to relevant internal and external stakeholders• Built & maintained strong relationships with partners & affiliates, andmanaged the delivery of marketing materials to maximize revenue.• Managing advertising campaigns across online & offline channels,including social media, influencer, and performance advertising, resultingin increased brand awareness & customer engagement.• Guiding a team of marketing professionals, setting goals & objectives,providing feedback, and ensuring the team met performance targets.• Overall reduction in marketing costs - 35%• Reduction in CAC for affiliate marketing campaigns - 30%• Increase in attributed sales for affiliate marketing partners - 10x• Reduction in fraudulent installs - 50%

Panchkula, Haryana, India

• Worked with cross functional team (Product, Services, Retention) to establish growth strategies to support revenue goals.• Created, managed and experimented with new user acquisition campaigns.• Conceived and executed a wide range of content campaigns to drive acquisition and engagement.• Analyzed data to monitor revenue performance and uncover areas for improvement.• Prepared and presented recommendations, reports, and findings from experimental data all the way up to the executive level.• Primarily responsible to drive acquisition efforts to Standalone Rummy brands.• Recruitment of new rummy affiliates• Managed both new & existing affiliates to increase monthly revenues, FTDs and exposure• Explored new market opportunities for rummy traffic

Jaipur, Rajasthan

• Driven consumer insights, competitive analysis, product positioning, naming, objectives and metrics, launch, and marketing strategy. • Focused on Brand Development, Website Organic Traffic Growth and Quality Link Acquisition. • Created Analytical reports to track and improve marketing efforts.• Managed Affiliate Marketing, Driving User, and Revenue Growth.• Managed User Acquisitions, Mobile Advertising, Google & Facebook Ads in collaboration with Dentsu X.• Managed App Monetization, Cross promotion, User Retention• Ensured consistent and effective brand positioning & product / promotional messaging across all platforms.• Managed customer segmentation, positioning & pricing.• Provided 360° Marketing solutions for Company products.

Jaipur Area, India

• Managed, Defined and implemented overall Digital Marketing & Content Strategies for the campaigns in accordance with the business objectives.• Focus on Brand Development, Website Organic Traffic Growth and Quality Link Acquisition. • Managed tracking of Leads & Responses generated via Digital Portals.• Managed Affiliate Marketing.• Managed promotion of Online Ad Campaigns like Google Ads, Facebook Ads & LinkedIn Ads.• Managed Sales & Promotion activities in Corporate.• Established PR for the company by planning participation in Expo’s/Awards & Seminars.• Managed tracking & interaction with sales team regarding the follow-ups taken for Leads & Responses generated via Website/Portals/Ads etc.• Provided 360° Marketing solutions for Company products.

Jaipur Area, India

•I am Google Adwords/ Analytics/ Mobile Advertising Certified Professional.• Worked as Marketing Manager with Anukrriti Group•Following were my KRAs (Key Responsibility Area) in Anukrriti:•Complete Online Marketing including SEO, SMO, SEM, Branding, Online Reputation Management.•Complete tracking of Leads & Responses generated via Digital portals like MagicBricks, 99acres, CommonFloor, IndiaProperty and many more.•Complete Affiliate Marketing including Print Ads, FM Ads, Bulk SMS, Bulk Emails and many more.•Complete promotion of projects via Online Ad campaigns like Google Ads/PPC, Facebook Ads, LinkedIn Ads.•Complete Sales & Promotional activities in Corporate & Institutional areas.•Complete Promotional activities through Content Marketing by placing relevant content on Business sites like NDTV Property Awards, CNBC AWAAZ real estate awards.•Establishing PR for the company by planning participation in REAL ESTATE EXPO's & AWARDS, SEMINARS etc.•Complete tracking & interaction with sales team regarding the follow-ups taken for the generated Leads & Responses via Website/Portals/Ads etc.

Jaipur Area, India

Here at A3Logics, my core responsibilities were:1)Ensure that all websites and internet properties under my influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.2)Create the necessary technical architecture3)Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)4) Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives.5)Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.6)Staying abreast of (and sharing) changes in search engine signals and market share.7)Improving and enhancing boilerplate project life-cycles based on signal changes.SpecialtiesOnpage optimizationOffpage optimizationWebsite AnalysisKeyword Research & AnalysisBlog PostingBlog CommentingSocial Media OptimizationArticle submissionArticle MarketingLink BuildingDirectory SubmissionBlog Creations and SubmissionPress Release SubmissionClassified AdsGoogle AdwordsGoogle AdsenseForum PostingCreative writing specializing in web content as per our services and client requirementsContent Management

Responsibilities Undertaken :Off Page OptimizationWebsite AnalysisKeyword Research & AnalysisBlog PostingBlog CommentingForum PostingSocial Media OptimizationArticle MarketingDirectory SubmissionClassified Ad submissionSocial Bookmarking