Retired. Most recently led marketing for cloud-based contact center/CX startup while company increased revenues 41X (4100%) and achieved consistent profitability.COLLABORATIVE MARKETING EXECUTIVE. 25 years of successful brand building and demand gen experience in startup and global companies creating revenue growth and market leadership. Strengths: creativity, energy to drive sales-aligned marketing; lead gen; excellent team-building skills; strategy/messaging to achieve leadership perception. LEAD GEN – BRANDING – ACCOUNT BASED MARKETING – DIGITIAL MARKETING – FIELD MARKETING – LAUNCH – ALLIANCES – PR/SOCIAL – SALES ENABLEMENT – THOUGHT LEADERSHIPCAREER HIGHLIGHTS: • Bright Pattern: Created initial company marketing plan and demand gen programs for cloud contact center start-up leading to repeatable/scalable marketing and sales function and significant company revenue growth• Genesys: In different roles led Americas and Asia Pacific Marketing and Global Demand Gen at leading on-premise and cloud contact center software company; over 10 years drove 60%+ of Marketing Leads/Opportunities provided to Sales• Chosen to create Genesys’ first global demand gen campaigns• Worked closely with Fortune 500 executive prospects; board member "Execs In the Know" and Customer Contact Week Advisory Board• Primary North America speaker at executive and analyst events, trade shows, seminars (Gartner, Forrester, CCW, Frost & Sullivan)• Created new company messaging (horizontal, vertical, product level); packaged disparate products into a suite and created platform graphic that over 10 year period was primary method to communicate suite capabilities to prospects - known internally as the "Hot Dog"• Narus (startup acquired by Boeing): Led marketing reporting to chairman, repackaged productline and led entrance into surveillance market• XACCT (startup acquired by Amdocs): Led most marketing functions while company achieved 700% growth. Increased press 400%: CNN interviews, WSJ, Business Week and FT coverage.• Informix (acquired by IBM): Led Datawarehouse Marketing and repackaging of product line. • Developed marketing plans for Silicon Valley start-ups including start-up acquired by global telco.
Ted Inc.
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Retired Tech Marketing GuyTed Inc. Sep 2023 - Present
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Senior Vice President, MarketingBright Pattern, Inc. May 2018 - Sep 2023South San Francisco, California, UsLead marketing for cloud-based contact center/CX startup while company increased revenues 41X (4100%) and achieved consistent profitability. • Hired by CEO and founder to create company marketing plan and build out marketing function at innovative cloud contact center company created by founding members of market-leading contact center companies.• Re-branded company with messaging and updated website better aligned with technology value proposition focused on ideal company profiles/personas and a clearly differentiated message vs. large legacy players.• Put in place marketing programs resulting in significant acceleration in marketing sourced revenue: 90% of opportunity pipeline and closed business is now marketing sourced.• For key organic search terms moved company to #1 or 2 position (vs previous positions on pages 25-40) ahead of incumbent players with a direct impact on revenue.• Increased customer press and customer marketing by 5X to gain greater awareness with prospects, consultants, and analysts.• worked closely with industry analysts to gain endorsements - company named #1 for omnichannel innovation, time to deploy, ease of use and "the challenger to watch". Also named finalist for "Omnichannel Solution of the Year" (2019) and "Disruptive Technology of the Year" (2020) by the industry's largest customer contact organization.• Company evangelist and speaker as current member of the CCW Europe Advisory Board and the ICMI Strategic Advisory Board. Delivered International Keynote at CCW Europe in 2020 and 2022. -
Vice President, North America MarketingGenesys 2015 - 2018Menlo Park, Ca, UsLed North America Marketing and Demand GenerationA primary driver of global lead results, exceeding targets for 10+ years in various roles• Drove 72% of global Marketing Captured Leads and 70% of global marketing sourced opportunity pipeline, doubling each year from 2014 to 2015 to 2016 working with Central Marketing Team.• Sourced 49% of new customer opportunities to sales and 40% of closed new customer revenue. • Marketing Influence Pileline on 92% of North America wins.• Primary North America speaker at executive and analyst events, seminars and tradeshows, including co-MC for G-Force annual user conference in 2014.• Created North America and Global Demand Generation Programs working with central marketing team including creating the "PureBridge" program (Avaya replacement program) which I conceived and developed in NA which became a global program and was the primary marketing-sourced revenue stream for Genesys cloud sales and growth. -
Senior Director, North America Marketing And Asia Pacific Marketing, Global Demand GenGenesys 2013 - 2015Menlo Park, Ca, UsLed marketing for North America and also Asia Pacific region as interim leader while position was being filled. Primary creator of new global demand gen programs before creation of new central demand gen team. Promoted to VP while in role as team was primary driver of global lead results, exceeding targets every year for 10+ years. Team drove most company Marketing Captured Leads and Marketing Sourced Opportunities for Sales.
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Senior Director, North And Latin America Marketing And Strategic Marketing LaunchesGenesys 2006 - 2013Menlo Park, Ca, UsInitiated effort to put in place marketing automation and begin shift to inbound marketing approach before it was commonplace. Led Americas Marketing and chosen by CMO to lead Global Marketing Launch Teams for main company initiatives comprised of PR/AR, Product Marketing, Regional Marketing to launch new solutions and campaigns. Team of 25 with 7 direct reports included: vertical and channel marketing directors/managers, director of Latin America marketing, and SDR director.
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Director, Corporate Marketing, Marketing Communications, And Vertical MarketingGenesys Jan 2004 - Jun 2006Menlo Park, Ca, UsLed repackaging of entire Genesys portfolio from individual products into platform/suite, revised company messaging, led web and marcom teams. Also created first vertical marketing materials and programs: vertically focused demand gen and sales tools including website, vertical sales presentations, customer testimonials, and collateral.
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Senior Director MarketingNarus Inc (Acquired By Boeing Defense, Space & Security) 2002 - 2004Led marketing for telco middleware company reporting to chairman/founder: marketing strategy, company positioning, product marketing, PR, analystrelations, launches, events, website, sales tools. Authored articles, primary company spokesperson. Managed 3 professionals, 3 PR firms.
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Senior Director, MarketingXacct Technologies (Sun-Backed Startup, Acquired By Amdocs) Mar 2000 - Jun 2002Managed most marketing functions while company achieved 700% revenue growth: PR, analyst relations, company messaging, launches, demand gen, advertising, sales tools, web, events, speaking, and customer-facing marketing programs.
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Director Of Marketing (Various Roles)Informix Feb 1996 - Mar 2000UsCompany acquired by IBM. Marketing and Pricing roles. Previous roles in Alliance Management/Business Development.
Ted Hunting Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing And Finance Dual Concentration
Frequently Asked Questions about Ted Hunting
What company does Ted Hunting work for?
Ted Hunting works for Ted Inc.
What is Ted Hunting's role at the current company?
Ted Hunting's current role is Retired Tech Marketing Guy. Currently focused on travel, cooking, wine. WSET2 Award in Wine w Distinction, studying for WSET3. And skiing, cycling, backpacking, running, windsurfing, scuba..
What schools did Ted Hunting attend?
Ted Hunting attended University Of Michigan - Stephen M. Ross School Of Business.
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