Ted Serrano Email & Phone Number

Spring, Texas, United States

• Experience launching mobile workstations, including knowledge of product development and sales/marketing motions• Clearly communicate product portfolio, and strategy to customers, management, sales and external teams• Collaborate effectively with team members across multiple groups, including engineering teams through the product execution phases, sales/channel, product marketing, technical marketing, engineering, finance, and legal• Monitor competition and prepare competitive analyses based on first-hand use of competitive hardware• Most importantly, act as the voice of the customer by developing a deep understanding of their core pain points

Houston, Texas Area

• Managing the following commercial notebooks: HP 200 and 300 series, and ProBook 400 and 600 series as well as the Federal vertical within the US category.• Determine and lead the appropriate commercial notebook family introduction process (NPI) to ensure an effective launch within the region.• Define and communicate product HW & SW requirements through the Product Lifecycle, including using industry and market engagement to gather relevant information to support those needs.• Create and manage effective content and processes for product positioning and messaging used by the sales force and channel partners. Ensure that all product information is consistently accurate and up to date.• Work with marcom team to develop compelling and accurate platform deliverables (datasheets, brochures, training, customer presentations) in preparation for product launches.• As the subject matter expert, support go-to-market and sales teams with executive customer briefings, onsite customer and channel visits, product deliverables and trainings, and other tools to tell the product narrative, and grow the success of my products.• Determine and lead the appropriate commercial notebook family introduction process (NPI) to ensure an effective launch within the region.• Work in partnership with regional teams on Go-to-Market activities and launch plans. Consistently perform competitive analysis against top industry players to ensure our lineup is differentiated and competitive.• Work with marcom team to develop compelling and accurate platform deliverables (datasheets, brochures, training, customer presentations) in preparation for product launches.• As the subject matter expert, support go-to-market and sales teams with executive customer briefings, onsite customer and channel visits, product deliverables and trainings, and other tools to tell the product narrative, and grow the success of my products.

Houston, Texas Area

• Define, introduce, and manage an effective product portfolio for each cycle that meets country competitive, financial and operational objectives, balancing complexity and business opportunity. • Identify key market and competitive trends, opportunities and threats and incorporate into the roadmap strategy.• Work with in country business managers to understand country specific needs regarding technology• Train sales teams on HP Notebook Products• Select, launch, and manage new products throughout their lifecycle into Latin America

Houston, Texas Area

• Define, introduce, and manage an effective product portfolio for each cycle that meets country competitive, financial and operational objectives, balancing complexity and business opportunity. • Identify key market and competitive trends, opportunities and threats and incorporate into the roadmap strategy.• Work with in country business managers to understand country specific needs regarding technology• Train sales teams on HP Notebook Products• Select, launch, and manage new products throughout their lifecycle into Latin America

Houston, Texas Area

• Define, introduce, and manage an effective product portfolio for each cycle that meets country competitive, financial and operational objectives, balancing complexity and business opportunity. • Identify key market and competitive trends, opportunities and threats and incorporate into the roadmap strategy.• Work with in country business managers to understand country specific needs regarding technology• Train sales teams on HP Notebook Products• Select, launch, and manage new products throughout their lifecycle into Latin America

Houston, Texas Area

• Execute an account plan and discover sales opportunities in Public Sector, Corporate, Commercial, and SMB in 13 Caribbean countries• Offer benefits of HP products at decision-making levels. • Create high credibility and leadership of HP products. All around knowledge regarding PSG commercial solutions/products. • Design and implement solution/product positioning activities such as pilot programs, configurations, demonstrations, and presentations. • Train internal and external sales teams on hp products and solutions. • Participate in discussions/presentations with resellers. • Travel extensively to meet with customers and channel partners • Building and developing executive-level relationships at large enterprise customers• Supporting the reseller/VAR community as they engage with corporate accounts• Territory planning and management as well as opportunity and pipeline forecasting• Coordinating training for the HP Channel Organization• Providing leadership to a geographically dispersed channel organization (The Caribbean)

Houston, Texas Area

• Partner Business Planning: Collaborate closely with partners to develop robust business plans that optimally position HP offers in existing accounts, identify new pursuit opportunities, and contribute to accurate forecasts for Solutions Partners Organization (SPO)• BU Initiative Development: Developed and drove Personal Systems go-to-market strategies with partners to ensure optimum fit with partner's capabilities, solid Return on Investment (ROI) on marketing investments, and mutually beneficial wins• Solution Planning/Formulation: Conceptualized and articulated well-targeted solutions in area of technical specialty -- from proposal to contract sign-off• Partner Education/Knowledge Transfer: Educated partners in area of specialization to increase their technical appreciation of product/service/solution benefits and requirements• Conflict Management: Harnessed conflict creatively as an opportunity to better understand and/or improve a situation or relationship and effectively resolves outstanding issues

Houston, Texas Area

Transitioned from Sales Specialist to Solutions Manager. The region grew exponentially and sales resources were added to the region. Responsibility transitioned to the Caribbean region, Bermuda to Suriname and included a more direct sales role.

Houston, Texas Area

Within the Latin America region and specifically in the Central America/Caribbean sales team, responsible for growing the Personal Systems commercial business in Central America and the Caribbean. Responsibilities included:• Identifying, developing, qualifying and closing HP PSG Commercial opportunities • Creating and executing detailed sales plan to achieve revenue, margin and market share objectives• Maintaining weekly sales forecast, pipeline, and funnel• Developing and maintaining close working relationships with appropriate internal and external resources• Participating in account planning and strategy activity• Presenting and demonstrating HP PSG Commercial offerings to customers and partners• Maintaining a high level of knowledge of all aspects of HP's Commercial Solutions • Execute an account plan and discover sales opportunities. • Design and implement solution/product positioning activities such as pilot programs, configurations, demonstrations, and presentations.

Houston, Texas Area

Bachelor’S Degree, Political Science

Master Of Business Administration, Management

Bachelor Of Business Administration, Management

Activities and Societies: Phi Chi Theta Fraternity