Ted White Email & Phone Number

New York City Metropolitan Area

Subject matter expert for internal and external teams on current and emerging TV and cross-platform measurement providers, their techniques, and impacts to our business and the TV ad industry. Collaborate with senior leadership to define business strategy for Ampersand, reviewing market opportunity, customer needs, Ampersand product and operational capabilities, and competitive differentiation.Internal owner of methodology tied to Spot Cable’s linear audience allocation model and head of operationalizing externally across our affiliate partners, agencies, third party processors, and other key groups.Track and update our long range plan, develop strategies, and run programs that support company ad sales revenue goals.Mentorship program participant as a mentor, ongoing collaboration with our Training group and often the SME on many key topics.

Greater New York City Area

NCC Media has evolved and re-branded as Ampersand. A data-driven TV advertising sales and technology company, empowering brands to reach their target audiences at scale and with precision.I continue to support our mission and values, service our clients and drive the business forward by overseeing our understanding of viewership and consumer behavior, audience allocations, fulfillment, thought leadership and operational connective tissue.

Greater New York City Area

•Evaluate the advertising sector and the ever-evolving long form premium video marketplace to surface opportunities within the $200+ billion U.S. advertising industry (~$70 billion TV).•Actively lead analyses on capacity, inventory (native and other), sell-through, pricing, TV measurement and audience economics to understand opportunities and challenges.•From establishing and maintaining the transactional currencies enabling MVPDs to compete in the spot TV marketplace, to offering advertisers solutions for programmatically targeting live and on-demand (linear), and Over-the-Top (OTT) audiences, across millions of media transactions annually that represent trillions of impressions, generating over $1.5 billion in advertising revenue.•Direct the analytics functions (and partnership with the operational services and media research), including audience research, particularly Nielsen (national and local ratings), our system geographies, and a variety of syndicated research sources that support marketplace intelligence. These functions shape media planning, execution, and proof of performance activities for NCC Media, advertising agencies and local cable systems.•Experienced in managing internal cross-discipline teams, customers, vendors, and external parties across multiple geographies to execute industry-wide initiatives. •Skilled at the development and growth of team and non-team employees (growing beyond Excel and VLookUps to SQL, PowerPivot, and PowerBI for data visualizations).

• Responsible for designing and implementing local cable audience metrics.• Develop and maintain the cable spot industry’s foremost methods for subscriber counts and Nielsen universe estimates.• Solve new audience measurement challenges; coordinating with Sales, Operations and Research to respond to the ongoing changes in our marketplace.• Lead a team that has implemented a disciplined approach to programming strategies, which resulted in series of new applications that deliver critical insights to Sales.• Collaborate and partner with Executive team, Sales leadership and other departments to mine our transactional data and identify new insights for increased revenue opportunities and/or efficiency gains.

Focus on leveraging expertise in audience measurement, programming, marketplace dynamics and economics to support ways to maximize revenue. Concentrate on building the models, methodologies and innovative products that provide strategic advantages over competitors.The overriding goal is to create processes, tools and techniques that will provide smarter and more powerful ways to support sales.

Manage corporate and industry related projects and analysesEstablish methodologies for internal applications related to Inventory (Programming), Scheduling, Monitoring, and PostingAnalyze various forms of data and metrics to locate and expand upon company strengths and position against media competitionFormulate and validate local ratings for various needs (Ethnic, Political, Demo, etc)Develop relationships and partner with outside vendors as well as lead internal teams for the creation of various applicationsProvide research and timely informational pieces designed to emphasize key selling opportunitiesLocal market opportunities, market segmentation, hyper-targetingWork with Stewardship systems to accommodate the transaction of spot cable business

Manage Station relationships and monitor all spot television activity for corporate accountsOversee station spot performance and market conditions, inventory, impressions, tracking, and billingDiscrepancies for three of the top 25 meter marketsNegotiate Makegoods and book 100+ advertiser schedulesEstimate Household impression and rating information via Nielsen ratingsCompile and evaluate post-analysis for clients including under-deliveryRevamped employee training by compiling new course documents and proceduresDesigned web pages for clients such as L'Oreal, Clairol and TGI Fridays

Bachelor Of Science (Bs), Communications

Go Rams!

Of Liberal Artsb.A, Communications And Media Studies

Minor Field of Study: Classics