Ted White Email & Phone Number

New York City Metropolitan Area

Subject matter expert for internal and external teams on current and emerging TV and cross-platform measurement providers, their techniques, and impacts to our business and the TV ad industry. Collaborate with senior leadership to define business strategy for Ampersand, reviewing market opportunity, customer needs, Ampersand product and operational.

Greater New York City Area

NCC Media has evolved and re-branded as Ampersand. A data-driven TV advertising sales and technology company, empowering brands to reach their target audiences at scale and with precision.I continue to support our mission and values, service our clients and drive the business forward by overseeing our understanding of viewership and consumer behavior.

Greater New York City Area

• Evaluate the advertising sector and the ever-evolving long form premium video marketplace to surface opportunities within the $200+ billion U.S. advertising industry (~$70 billion TV).
• Actively lead analyses on capacity, inventory (native and other), sell-through, pricing, TV measurement and audience economics to understand opportunities and challenges.
• From establishing and maintaining the transactional currencies enabling MVPDs to compete in the spot TV marketplace, to offering advertisers solutions for programmatically targeting live and on-demand (linear), and.
• Direct the analytics functions (and partnership with the operational services and media research), including audience research, particularly Nielsen (national and local ratings), our system geographies, and a variety.
• Experienced in managing internal cross-discipline teams, customers, vendors, and external parties across multiple geographies to execute industry-wide initiatives.
• Skilled at the development and growth of team and non-team employees (growing beyond Excel and VLookUps to SQL, PowerPivot, and PowerBI for data visualizations).

• Responsible for designing and implementing local cable audience metrics.
• Develop and maintain the cable spot industry’s foremost methods for subscriber counts and Nielsen universe estimates.
• Solve new audience measurement challenges; coordinating with Sales, Operations and Research to respond to the ongoing changes in our marketplace.
• Lead a team that has implemented a disciplined approach to programming strategies, which resulted in series of new applications that deliver critical insights to Sales.
• Collaborate and partner with Executive team, Sales leadership and other departments to mine our transactional data and identify new insights for increased revenue opportunities and/or efficiency gains.

Focus on leveraging expertise in audience measurement, programming, marketplace dynamics and economics to support ways to maximize revenue. Concentrate on building the models, methodologies and innovative products that provide strategic advantages over competitors.The overriding goal is to create processes, tools and techniques that will provide smarter.

Manage corporate and industry related projects and analysesEstablish methodologies for internal applications related to Inventory (Programming), Scheduling, Monitoring, and PostingAnalyze various forms of data and metrics to locate and expand upon company strengths and position against media competitionFormulate and validate local ratings for various needs.

Manage Station relationships and monitor all spot television activity for corporate accountsOversee station spot performance and market conditions, inventory, impressions, tracking, and billingDiscrepancies for three of the top 25 meter marketsNegotiate Makegoods and book 100+ advertiser schedulesEstimate Household impression and rating information via.

Bachelor Of Science (Bs), Communications

Go Rams!

Of Liberal Artsb.A, Communications And Media Studies

Minor Field of Study: Classics