Ted Broadbent
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Ted Broadbent Email & Phone Number

Commercial Finance Director at Trainline
Location: Greater London, England, United Kingdom 11 work roles 2 schools
1 work email found @hotels.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email t****@hotels.com
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Current company
Role
Commercial Finance Director
Location
Greater London, England, United Kingdom
Company size

Who is Ted Broadbent? Overview

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Quick answer

Ted Broadbent is listed as Commercial Finance Director at Trainline, a with 1117 employees, based in Greater London, England, United Kingdom. AeroLeads shows a work email signal at hotels.com and a matched LinkedIn profile for Ted Broadbent.

Ted Broadbent previously worked as Finance Director - Commercial Finance, FP&A and Corporate Development at Zepz and Commercial Finance Director at Zepz. Ted Broadbent holds Cima Qualified: Acma/Cgma from The Chartered Institute Of Management Accountants.

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Email format at Trainline

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{first}.{last}@hotels.com
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Profile bio

About Ted Broadbent

Finance Director with over 15 years of experience, with a strong record of business partnering in fast moving environments, international markets and both public & private businesses.Able to build, lead and manage teams across multiple locations to deliver strong results and output. High level of commercial awareness and an excellent ability to communicate. Comfortable influencing and working with all levels of the organisation including executive level stakeholders. Numerate, analytical, reliable and trustworthy. Highly adaptable and able to grasp new responsibilities quickly.

Listed skills include Cima, Budgets, Forecasting, Financial Analysis, and 46 others.

Current workplace

Ted Broadbent's current company

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Trainline
Trainline
Commercial Finance Director
Employees
1117
AeroLeads page
11 roles

Ted Broadbent work experience

A career timeline built from the work history available for this profile.

Finance Director - Commercial Finance, Fp&A And Corporate Development

Current

Key Projects/Achievements:- Raised $267m in new equity financing enabling restructuring of the balance sheet- Changed overheads reporting enabling quicker, accurate and more trusted management information- Lead on reducing $30m of operating costs- Delivered first bottoms-up in-year forecast in company’s history to the board for approvalResponsibilities- Responsible for individual Commercial Finance, FP&A and Corporate Development teams- Lead team of 7, mix of remote & in-person- Own Board reporting & assist in Board stakeholder management- Partner across Exco to deliver financial objectives & strategic financial thinkingAbout Zepz:- Zepz is powering two leading global payments brands: WorldRemit and Sendwave. We represent brands that disrupted an industry previously dominated by offline legacy players by taking international money transfers online - making global digital payments fairer, faster, and more flexible. Our brands currently send from 50 to 130 countries, operate in more than 5,000 money transfer corridors worldwide and employ over 1,600 people globally. Zepz is a remote-first employer, with team members located across six continents.- On the sending side our brands are 100% digital (cashless), increasing convenience and enhancing security. For those receiving money, our brands offer a wide range of options including bank deposit, cash collection, mobile airtime top-up and mobile money.- www.zepzpay.com

Jan 2024 - Present

Commercial Finance Director

Key Projects/Achievements:- Partnered with business to move business to EBITDA positive and cashflow neutral position- Changed Unit Economics reporting, improving accuracy and timeliness of reporting- Project managed multi-functional team to deliver $2M of SMS costs previously unmanaged by the businessResponsibilities- Partner to COO, which includes Marketing, Commercial, Pricing & Operations teams- Preparation and evaluation of business cases for investment, ensuring robust assumptions where data available and business judgement for unknown data points- Lead weekly trading meetings to understand drivers of performance and remedial actions if required

Feb 2022 - Jan 2024

Finance Director, Brand & Customer Marketing - Retail

Seattle, Wa, Us

Key projects/achievements- Created cross-brand Capital Allocation process to allow leadership to make investment decisions- Standardised coupon spend approvals with commercial framework across retail- Key lead on finance transformation project to improve ways of working across newly formed, multi-location, Retail Finance teamResponsibilities- Partner to Brand & Customer Marketing teams across all retail brands (Expedia, Hotels.com, Vrbo, etc)- Lead team of 6 across four global locations- Preparation and evaluation of business cases for investment, ensuring robust assumptions where data available and business judgement for unknown data points- Retail-wide governance framework for financial approval on coupon spend- Responsible for delivering accurate forecast, with realistic deliverables agreed with the business- Scenario modelling and ideation input into long-term strategy & strategic plan

Sep 2020 - Feb 2022

Finance Director, Branded Marketing & Business Development

Hotels.Com

Key projects/achievements:- Revolutionised our forecast process, reducing by more than 50% the time taken each cycle through removing duplicate processes, adding statistical forecast models and simplifying metrics used- Established commercial framework for our affiliate and sponsorship investments to ensure they deliver incremental value- Partnered with Marketing org to double brand budget in two year period, with positive incremental returnResponsibilities- Partner Hotels.com Marketing function, across Brand, Loyalty, CRM, Mobile, Affiliates, Coupons and Ancillary Products- Lead team of 5 across London and Dallas- Preparation and evaluation of commercial business cases for investment, ensuring robust assumptions where data available and business judgement for unknown data points- Chaired monthly Capital Allocation process to understand and make decisions as to where we should be investing across functions and markets of total marketing spend of c. $2bn- Responsible for delivering accurate forecast, with realistic deliverables aligned and agreed with the business- Analysis of month-end performance and communication of any corrective actions required- Trading and performance reviews for material areas- Scenario modelling and ideation input into long-term strategy & strategic plan- Governance framework & strategy for financial approval on discounts for affiliates and coupon spend

Aug 2018 - Sep 2020

Finance Director, Global Sales

Seattle, Wa, Us

Key projects/achievements:- Built out and developed team of 11 to offer best in class business partnering across five geographies, overseeing large change in team and the business- Partnered with Sales org to deliver strong double digit revenue & EBITDA growth- Evolved analysis and reporting on new business pipeline to ensure continued strong growth in futureResponsibilities- Commercial negotiations for new business, including challenging on size of deals and fee structures- Contract renegotiations, including scenario modelling- Chaired weekly trading meetings to understand drivers of performance and remedial actions if required- Setting framework for short-term tactical incentives, including reporting and governance- Led quarterly business reviews of each regional team performance, with view of expected end of year performance, risks and opportunities- Forecasting for quarterly forecast cycle of c. $5bn Revenue and c. $400m of commission- Governance of quarterly target setting for sales team incentives, including recommendation of stretch targets

Oct 2016 - Aug 2018

Senior Finance Manager, Emea Sales

Seattle, Wa, Us

Key Projects/Achievements:- Built and trialled successful business case to reduce Cost of Sales on Hotel Collect product which delivered top and bottom line growth- Developed approach for commercials on new air attach template proposition, focusing on volume as a sales pitch and applied across several key template pitches- Key finance support on large EMEA deal negotiations both internally & externally, deal modelling and presentationsResponsibilities:- Partnered Sales team across multi-site Europe and Middle East Region- Commercial negotiations for new business and renegotiation of existing business- Tracked weekly trading performance vs forecast and prior year- Revenue and commission forecasting for quarterly forecast cycle- Quarterly target setting for sales team incentives

Sep 2015 - Oct 2016

Financial Controller, Trading & Performance

Sky

Middlesex, England, Gb

Key Projects/Achievements:- Marketing & Subscriber Five Year Plan & Budget- Led initiative on simplifying work & improving operating efficiency of department- Managing team transition and four direct reports- Managing/landing P&L and subscriber position- Established overhead ownership & reporting

Jul 2014 - Sep 2015

Senior Financial Analyst, Broadband & Talk

Sky

Middlesex, England, Gb

Key Projects/Achievements:BT Sport Launch- Finance lead on strategic response to BT Sport launch within team- Liaising with strategy team to understand risks and strategy to counteract- Development of weekly reporting for impact on KPIs, including briefings to Deputy CFO- Post project review with learnings for future, shared across business & financeTelefonica Acquisition- Took responsibility for managing consolidation of acquired Telefonica business into subscriber reporting- Drove through change in reporting to ensure accurate disclosure, covering off audit risk and embedded in weekly reporting

Mar 2012 - Jul 2014

Financial Analyst, Group Finance

Sky

Middlesex, England, Gb

Key Projects/AchievementsFixed Asset Clean-up- Successfully cleaned up company’s Fixed Asset Register, reducing variance from £22m to £5m, with detailed plan to clean-up remainder once leaving the team- Set up checks and process improvements to ensure problem did not occur againCapex Project Reporting- Quickly identified poor quality of capex reporting on entering role, working with commercial finance teams to understand why errors occurring- Established process for updating ownership of projects, mapping changes and regular timetable

Aug 2010 - Mar 2012

Finance Graduate

Sky

Middlesex, England, Gb

3 varied roles across Group P&L, Channels & Operations and Marketing, key achievements include: - Forecasting of channel revenue and transponder costs - Calculation and reporting of payments to third party channels - Provided support for multi-year renewal across entire transponder property - Responsibility for consolidation of company's P&L - Responsibility for reporting to Office of National Statistics & media regulator (OFCOM) - Creation of competitor pricing comparison tool, comparing TV, Broadband & Telephony products

Aug 2007 - Aug 2010
Team & coworkers

Colleagues at Trainline

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2 education records

Ted Broadbent education

Cima Qualified: Acma/Cgma

The Chartered Institute Of Management Accountants

Bachelor Of Science (Bsc), Economics

University Of Birmingham
FAQ

Frequently asked questions about Ted Broadbent

Quick answers generated from the profile data available on this page.

What company does Ted Broadbent work for?

Ted Broadbent works for Trainline.

What is Ted Broadbent's role at Trainline?

Ted Broadbent is listed as Commercial Finance Director at Trainline.

What is Ted Broadbent's email address?

AeroLeads has found 1 work email signal at @hotels.com for Ted Broadbent at Trainline.

Where is Ted Broadbent based?

Ted Broadbent is based in Greater London, England, United Kingdom while working with Trainline.

What companies has Ted Broadbent worked for?

Ted Broadbent has worked for Trainline, Zepz, Expedia Group, Hotels.Com, and Expedia, Inc..

Who are Ted Broadbent's colleagues at Trainline?

Ted Broadbent's colleagues at Trainline include Kelly Mendoza, Gavin Sharp, Willem Van Der Merwe, Lisa Milne, and Matt Woods.

How can I contact Ted Broadbent?

You can use AeroLeads to view verified contact signals for Ted Broadbent at Trainline, including work email, phone, and LinkedIn data when available.

What schools did Ted Broadbent attend?

Ted Broadbent holds Cima Qualified: Acma/Cgma from The Chartered Institute Of Management Accountants.

What skills is Ted Broadbent known for?

Ted Broadbent is listed with skills including Cima, Budgets, Forecasting, Financial Analysis, Financial Modeling, Marketing Strategy, P&L Management, and Financial Reporting.

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