Sports Account Manager / Business Development
Built, executed and managed integrated marketing campaigns for local and national companies within the New York Mets Radio Network broadcast. Leveraged the team’s flagship stations, WFAN AM & FM (the nation’s FIRST and most listened to all-sports station), and their on-air talent to create multiple touch points for sports marketing campaigns. Incorporated CBS Local digital properties into sponsorship and media campaigns. Highlights: Secured one of the LARGEST digital sales at the time, by converting a regional client (Dave & Busters) into a national client - covering placements in 26 of 30 markets.Generated a 4-year, $530k multifaceted marquee sponsorship (3M/ACE Bandages) of Mets Radio Network: Pregame Injury Report Broadcast Feature, following record number of injuries to the entire roster. Deal included: 162 broadcasts/year, commercials, giveaways, and rotational promotion of multiple retail pharmacy partners.