Pioneer team member that brought in the 1st paying B2B subscriber for Scout, an AI-powered, talent-hunting SaaS.- Conceptualised and managed overall content strategy, including calendar planning and monthly reports.- Managed a 4-figure monthly ad budget to drive leads on social media. - Initiated and oversaw 6 automated MailChimp EDM campaigns. Achieved an average 50% open rate and 24% CTR.- Spearheaded redesign of entire website, improving UI to boost lead conversions. - Lead a regional team of 4 (Singapore and India).

- Write and copyedit over 150 articles based on keyword research and SEO techniques. Within 6 months, tapandsac.com hit top 3 rankings on Google for 575 keyword variations, with peak 2-week CTR of 7.9%.- Formulate an editorial calendar and lead a group of fellow writers,suggesting topic articles based on their strengths and interests.- Script, host, film and edit over 40 videos – capable in all phases ofproduction.

As Senior Photographer of the content production arm of SPH's Media Solutions Division, I handle both photoshoots as well as post production, and manage a team of freelancers to deliver timely and quality image services to clients. Most client work involves portraits of C-level profiles, as well as some product and food photography for print ads.I work closely with our internal creative directors, page designers, and storytellers to execute their vision as best possible. Apart from the sales team, I am also often the single client-facing producer for advertorial content. It's not uncommon that I meet several new people each day, from different industries and agencies, and that has vastly improved my skills in public relations.Despite specialising in still images, I am also trained in producing audio and video content. This allows me to be a part of the division's video team and be involved in bigger productions. The importance of teamwork is more pronounced in these situations, as each person's role is diminished in scope but no less important. LinkedIn: https://www.linkedin.com/in/tedchenphoto/Photography portfolio: http://www.tedchenphoto.com

- Conduct photography workshops for Nikon School Singapore- Main photographer for HRM magazine, produced 10 covers and over a dozen photo spreads.- Main/contributing photographer to several books: "Delicious Heirlooms" “Strength to Strength: Keppel at 50 and Beyond” "Making Waves, Changing Lives: 50 Years of Outward Bound Singapore" "99 Rules for New Dads" “Thank You, Mr. Lee” “Dare to be Different: The Albert Hong Story.”- Frequently collaborate with other creatives and agencies, working as a team to produce the best results possible

• Captured, edited, toned, and captioned photos of multiple genres, leading to 10 page-one features for Straits Times (total circulation 1.2 million) • Awarded Feature Photo of the Month in 2013. • Producer of multimedia pieces for Through the Lens visual journalism website, winning Gold for Best in Online Media, by WAN-IRFA in 2011.