Engaged in developing a broad array of products across all media for this quickly-scaling nonprofit, including digital campaigns, custom merchandise, microsites, brand extensions, events, policy presentations and much more—with an emphasis on amplifying the reach and impact of the brand by merging strategic insights with ambitious cross-platform visual storytelling to more effectively express the company’s voice and values.

Responsible for the development of Fast Company’s visual brand identity and the extension of it throughout all media forms: Editorial (print and digital), social media, events, video, custom content, and consumer marketing—as well as day-to-day creative team management and resource allocation. In this role I transitioned the art department from print- and editorial-only into a creative team that engages across the entire brand spectrum to function as an in-house agency and creative resource. Noted projects:• Initiated brand audit to ensure a clearly identifiable, scalable identity throughout all platforms and business materials • Launched a full redesign of digital media across desktop, mobile, apps, and external publishing systems• Reimagined custom content offerings to deliver more compelling stories and experiences for our partners/sponsors• Researched and acquired new technology for editorial photography and video teamsFrom 2011 to 2017 the Fast Company creative team won six Gold Medals and nine Silver Medals from the Society of Publication Designers. Gold Medals include: 2011 Redesign of the Year, 2013 Brand of the Year. Nominated for SPD 2012 Magazine of the Year, 2012 Tablet App of the Year, and 2016 App of the Year. 2014 American Society of Magazine Editors (ASME) National Magazine Award Winner for Magazine of the Year.

At GreenSource (McGraw-Hill) I was responsible for the conceptualization, coordination and design of the sustainability-based architecture & design publication. I worked with the digital editor on tablet layout creation, defining workflow processes to serve app development needs, and the enhancement of online interactive capacity. Additionally, I contributed to multiple cross-platform design and branding strategies throughout the publishing group, and acted as art direction consultant to train Creative Services staff in editorial-design best practices.Folio Magazine nomination for Best Redesign and Best Cover 2010. January/February issue ASME nomination for Best Cover 2010. 2010 Silver medal recipient, Society of Publication Designers.

I created and implemented complete visual identity for startups of Corporate Leader and Dealmaker, publications geared toward entrepreneurs and business leaders. Redesigned luxury magazine The Cigar Report. Designed Hair Wars, a documentary of professional hairstylist competitions, in collaboration with photographer David Yellen.

At O (Hearst) I designed covers, feature packages and special sections in collaboration with the Design Director, and directly managed a staff of four. I directed photo shoots, assigned and edited photography alongside the Photography Director, and oversaw illustration assignments. Functioned as primary liason between Art, Production, and Editorial deparments.

At the Village Voice I was responsible for overall design identity of the weekly publication. I managed a six-person staff, and prepared and maintained the departmental budget. I supervised assignment and editing of photography with Photo Editor, and illustration assignments with Art department team. Developed and implemented design of Voice website and other media group special projects and publications.