Ted Murphy Email & Phone Number

- Develop and execute marketing & commercialization strategy for both developed and published assets (Terraria, Terraria: Otherworld, Pixel Piracy, etc.)- Business Development and Opportunity Assessment- Core liason with external partners (contract negotiation, publishing, merchandising, etc.)- Advise company CEO & COO on decisions regarding business.

RTP, North Carolina

o Lead for COPD Portfolio Strategy. Primary responsibility for Respiratory portfolio-level strategy, articulating a broader customer-focused vision that bridges between in-line and new product development in order to provide cross-functional leadership across disease states (Asthma/COPD) as well as brands (Advair, Flovent, Serevent, Ventolin).o Lead.

o Primary manager and leader of the Advair Asthma Commercial Analysis Team.o Core member of several strategic teams, global and domestic, dealing with current market issues as well as products in development.o Lead manager for the largest study ever conducted within Respiratory (Asthma USA/COPD Revealed), focused on identifying key market segments and key.

o Primary manager and leader of the Advair Brand Strategy and Consumer Promotion Commercial Analysis Team.o Provide answers to key questions, and input into strategy development, including core membership on over 10 domestic and global strategy teams and an integral role in strategic planning and the development of long-term opportunities.o Project.

o Primary Commercial Analysis manager supporting the launch of Advair for COPD. o Heavily involved in all launch preparation activities, including Sales Representative Advisory Boards, the National Launch Meeting, the development of all professional launch materials, and tracking of the launch.o Leveraged past experience with Serevent DTC to lead consumer.

o Led Commercial Analysis efforts in support of the GRI – a separate brand team tasked with the generation and execution of creative, long-term market development programs for Asthma and COPD.o Specific contributions include branding/imagery/positioning of the GRI, as well as the development and tracking of key programs such as the Asthma Care Network.

o Provided inputs, analysis, and advice to the product marketing team that helped to drive the success of each brand.o Heavily involved in the assessment and repositioning of each brand into new markets (COPD and pediatric asthma), including the development of physician and consumer marketing strategy, including leading all relevant research.o Played a.

o Served as a consultant to small, high technology manufacturers for the Industrial Extension Service. o Projects included marketing research, marketing and internet strategy, client contact, management of student teams, and product development. o Set up and carried out the 1998 North Carolina Manufacturing Needs Survey. Listed as a co-author of the report.