Ted Murphy Email and Phone Number
memphis, indiana, united states
Ted Murphy's Location
Flintville, Tennessee, United States, United States
Ted Murphy's Contact Details
Ted Murphy work email
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Ted Murphy personal email
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Ted Murphy phone numbers
About Ted Murphy
Strategic Partner to Senior Management with a proven track record of generating, communicating, and implementing creative ideas that drive brand sales.
Ted Murphy's Current Company Details
Re-Logic
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Head of Business Strategy & Marketing at Re-Logic
memphis, indiana, united states
- Website:
- re-logic.com
- Employees:
- 15
Ted Murphy Work Experience Details
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Head Of Business Strategy & MarketingRe-Logic Apr 2015 - Present- Develop and execute marketing & commercialization strategy for both developed and published assets (Terraria, Terraria: Otherworld, Pixel Piracy, etc.)- Business Development and Opportunity Assessment- Core liason with external partners (contract negotiation, publishing, merchandising, etc.)- Advise company CEO & COO on decisions regarding business structure & strategy- Publishing Department Lead - setup and execution of publishing approach, optimizing published assets and business development for future published titles- Collaborate with Community Management team to build and optimize game communities and social media presence
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Asthma/Copd Portfolio Strategy Partner | Strategic Insights Manager - Customer And Business InsightsGlaxosmithkline Nov 2008 - Apr 2015Rtp, North Carolinao Lead for COPD Portfolio Strategy. Primary responsibility for Respiratory portfolio-level strategy, articulating a broader customer-focused vision that bridges between in-line and new product development in order to provide cross-functional leadership across disease states (Asthma/COPD) as well as brands (Advair, Flovent, Serevent, Ventolin).o Lead Strategic Insights Manager for key COPD launch assets Anoro and Umeclidinium, where I play a critical role in the development of the core launch strategy - segmentation, positioning, targeting, pricing/payer, core messaging, etc. Responsible for US Respiratory Competitive Intelligence. o Core member of several strategic teams, global and domestic, dealing with current market issues and products in development.o Leading efforts to effectively utilize emerging data sets, specifically patient-level datao Specific project work in this and past positions includes consumer/professional positioning and message/creative development, segmentation, forecasting, epidemiology, market evaluation, exploration of strategic opportunities, competitive intelligence, linguistics/ethnographic research, brand equity, and market tracking. -
Manager, Advair Asthma Commercial AnalysisGlaxosmithkline Jan 2008 - Oct 2008o Primary manager and leader of the Advair Asthma Commercial Analysis Team.o Core member of several strategic teams, global and domestic, dealing with current market issues as well as products in development.o Lead manager for the largest study ever conducted within Respiratory (Asthma USA/COPD Revealed), focused on identifying key market segments and key drivers of future growth.o Responsible for management of 1-2 manager-level direct reports with an excellent track record of developing talento Leading efforts to evolve and effectively utilize emerging data sets, most specifically patient-level datao Specific project work on this and past positions includes consumer/professional positioning and message/creative development for several campaigns/brands, segmentation, forecasting, epidemiology, market evaluation, exploration of strategic opportunities, competitive intelligence, linguistics/ethnographic research, brand equity, and market tracking.
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Manager, Advair Strategy And Consumer Promotion Commercial AnalysisGlaxosmithkline Jan 2006 - Dec 2007o Primary manager and leader of the Advair Brand Strategy and Consumer Promotion Commercial Analysis Team.o Provide answers to key questions, and input into strategy development, including core membership on over 10 domestic and global strategy teams and an integral role in strategic planning and the development of long-term opportunities.o Project lead/event planner for the first ever cross-campus meeting within GSK Commercial Analysiso Responsible for management of 1-2 manager-level direct reports with an excellent track record of developing talent
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Manager, Advair Copd Commercial AnalysisGlaxosmithkline Sep 2003 - Dec 2005o Primary Commercial Analysis manager supporting the launch of Advair for COPD. o Heavily involved in all launch preparation activities, including Sales Representative Advisory Boards, the National Launch Meeting, the development of all professional launch materials, and tracking of the launch.o Leveraged past experience with Serevent DTC to lead consumer positioning efforts for Advair DTC for COPD.o Led efforts to define respiratory prevalence and to evaluate patient-level data sources for respiratory, including the development of several standard reports. This resulted in a paradigm shift in how GSK approaches the Respiratory market, allowing the unprecedented ability to view patient shares, business by diagnosis, compliance, and switching – a critical need with the dual indications of Advair.
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Manager, Gsk Respiratory Institute Commercial AnalysisGlaxosmithkline Dec 2001 - Aug 2003o Led Commercial Analysis efforts in support of the GRI – a separate brand team tasked with the generation and execution of creative, long-term market development programs for Asthma and COPD.o Specific contributions include branding/imagery/positioning of the GRI, as well as the development and tracking of key programs such as the Asthma Care Network, Life’s Best magazine, Project Spirometry, and the Starbright: Quest for the Code asthma CD-ROM game.o Primary responsibility for marketing research workplan, budget, and project work for assigned areas.
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Manager, Flovent/Serevent Commercial AnalysisGlaxosmithkline Apr 1999 - Nov 2001o Provided inputs, analysis, and advice to the product marketing team that helped to drive the success of each brand.o Heavily involved in the assessment and repositioning of each brand into new markets (COPD and pediatric asthma), including the development of physician and consumer marketing strategy, including leading all relevant research.o Played a crucial role in the development of Direct-to-Consumer (DTC) promotion for Serevent and Flovento Led research efforts that drove Flovent/Serevent/Advair competitive strategy versus Singulair, a key competitor.o Responsible for the development and maintenance of the marketing research workplan and budget.o Responsible for managing primary marketing research projects for the brands.
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ConsultantNc State Ies Aug 1998 - Mar 1999o Served as a consultant to small, high technology manufacturers for the Industrial Extension Service. o Projects included marketing research, marketing and internet strategy, client contact, management of student teams, and product development. o Set up and carried out the 1998 North Carolina Manufacturing Needs Survey. Listed as a co-author of the report.
Ted Murphy Skills
Strategy
Pharmaceutical Industry
Segmentation
Market Research
Cross Functional Team Leadership
Competitive Intelligence
Market Analysis
Marketing Strategy
Analytics
Product Marketing
Business Strategy
Marketing Research
Customer Insight
Management
Product Development
Analysis
Competitive Analysis
Product Launch
Leadership
Strategic Planning
Forecasting
Marketing
Video Games
Business Relationship Management
Strategic Negotiations
Community Management
Public Relations
Ted Murphy Education Details
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North Carolina State University - College Of ManagementMarketing
Frequently Asked Questions about Ted Murphy
What company does Ted Murphy work for?
Ted Murphy works for Re-Logic
What is Ted Murphy's role at the current company?
Ted Murphy's current role is Head of Business Strategy & Marketing at Re-Logic.
What is Ted Murphy's email address?
Ted Murphy's email address is te****@****gsk.com
What is Ted Murphy's direct phone number?
Ted Murphy's direct phone number is (423)-652*****
What schools did Ted Murphy attend?
Ted Murphy attended North Carolina State University - College Of Management.
What skills is Ted Murphy known for?
Ted Murphy has skills like Strategy, Pharmaceutical Industry, Segmentation, Market Research, Cross Functional Team Leadership, Competitive Intelligence, Market Analysis, Marketing Strategy, Analytics, Product Marketing, Business Strategy, Marketing Research.
Who are Ted Murphy's colleagues?
Ted Murphy's colleagues are Keith Bautista, Jeremy Coplen, Pigeon The Roamer, David Jakes, Shamsudeen Idris, Jim Tommy Myhre Kjexrud, Foper Fanger.
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Ted Murphy
Greater Orlando4payperpost.com, mindcomet.com, izea.com, izea.com6 +140731XXXXX
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1waldencapital.org14 +197267XXXXX
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Ted Murphy
Started Building Wealth, Lost It, And Now Rebuilding It | I'M Sharing What I Learn From Millionaires & Experts On The Build It Keep It PodcastHouston, Tx -
2gmail.com, unitedtexas.com
2 +1 806-XXXXXXXX
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