Secured Major Clients and Leading Agencies for their app marketing endeavors across various models including CPI/CPR/CPA/CPS.•Conducted comprehensive assessments of campaigns.•Facilitated the identification of KPIs and disseminated insights for upcoming campaigns.•Compiled detailed reports for each campaign using multiple MMPs (AppsFlyer, Branch, Adjust, Singular, Kochava).•Provided attentive client servicing, monitored affiliate engagement, and supervised campaign execution with precision.•Collaborated with Operations and Supply teams to analyze and refine campaigns, striving to meet both short and long-term objectives as well as KPIs.•Proficient in MMPs such as AppsFlyer, Branch, Adjust, and tracking tools like Trackier and hasoffer.

Onboarded Big Clients and Giant Agencies for their app marketing campaigns for various models CPI/CPR/CPA/CPS. • Carried out campaign analysis.•KPIs (Key Performance Indicators) and distributed learning for future campaigns.• Conducted A/B testing of creatives to get a high CTR and generated reports for each campaign from different MMPs (AppsFlyer, Branch, Adjust, Singular, Kochava).• Client Servicing, Affiliate tracking, and sensitive monitoring of campaigns for smooth execution.• Ensured each campaign had clear metrics and ensured that campaigns were achieving the appropriate ROI in line with corporate goals.