Category management within Audio Video:Including Headphones, Wall mounts, Radios, Speakers, Cables, Remote controls, Antennas and Office/home cleaning articles.Working with brands: Bang&Olufsen, Vogel's, Oneforall, Sony, JVC, SMS audio, JBL, Motorola, Muse, NGS, Blaupunkt, Buddyphones, Televes, Triax, AM Denmark, Qnect cables, Qnect headphones, Qnect Cleaning.Primary function is to be best in class in retail and grow the category turnover based on relevant brands within Audio/Video. I develop-and communicate category, brand strategies and continuously develop assortments and product portfolio.My job is to be relevant, inspire and to make sure our customers also makes the necessary profit. I develop and execute a annual business- and marketing plan pr. brand and manage all stakeholders.I spot market trends and analyze competitive landscape.Furthermore I have great expertise in far-east sourching projects and a profound understanding of product development.As I'm responsible for P&L I negotiate supplier contracts and setup Tier programs and local pricing.

Skil and Dremel Power toolsPrimary role function was to re-launch and make a re-positioning of the Skil brand in the Danish Market.My job was to develop and implement an annual business- and marketing plan which included strategic planning for hero products, new product launches and promotions. Furthermore I was the primary resource to our key account managers when visiting customers and making product presentations and negotiate T&C.Among others, forecast and demand planning was also part of the job.

Professional measuring tools, Bosch professional blue and CST/bergerPrimary role was to launch the new brand CST/berger and Bosch Blue Measuring tools in the Nordics.This included development and implementation of the business- and marketing plan based on my market analysis. It also included implementation of a headcount: A Business developer in the Nordics.My job was to develop and implement an annual business- and marketing plan which included strategic planning for hero products, new product launches and promotions. Furthermore I was the primary resource to our key account managers when visiting customers and making product presentations and discussing T&C.Among others, forecast and demand planning was also part of the job.

Bosch Professional Blue power toolsPrimary task was grow the marketshare based on market insight, Strategic planning for product launches and customer programs. I developed and implemented the annual business- and marketing plan which included strategic planning for hero products, new product launches and promotions. Furthermore I was the primary resource to our key account managers when visiting customers and making product presentations and negotiate T&C.As responsible for P&L I reported to the HQ business unit in Germany along with market analysis.Manager for 2 products managers.

Wholesale company/chain – hardware, tools and safety equipmentPrimary funtion was to produce the big green well-known Beslaco catalogues.Develop- and implement the Beslaco marketingplan including the development of digital solutions: catalogue production, website and e-commerce.

(Wholesale company - Powertool accessories) Primary task was to design and produce the product catalogue with approx. 10,000 items. I also introduced monthly promotional leaflets for sales and customers. I planned and participated in fairs and trade shows.I also took part of the Implementation of new IT (ERP and PC ).