Tena Howell Email & Phone Number

Washington D.C. Metro Area

• Supervise membership sales, recruitment, retention, targets, forecasts, marketing, digital media, website, direct mail, email, and customer service. • Direct operations for reception team serving fitness center, childcare, arts, and other community fee services.• Recruit, train, set goals, evaluate, and develop a top-performing team of ten and indirectly lead multi-disciplined staff.• Exceed annual membership revenue targets by researching and launching Mindbody online e-commerce, prospect capture, marketing, and email automation software.• Manage website content and updates for membership webpages and events via WordPress.Revenue Growth• Delivered 17 consecutive months of fitness membership growth in highly competitive market.• Doubled income from special/private events by creating a comprehensive venue rental marketing and sales program.• Boosted revenue via relationships with school leaders and service managers to develop family business line.• Enabled aftercare program revenue growth 300% over five years by creating partnerships with schools.• Ensured membership revenue consistency during COVID-19 closure by pivoting model to live-stream and on-demand video classes, writing and publishing home-based wellness newsletter.• Negotiated member access to other fitness facilities during JCC renovation.Financial Management • Manage revenue estimates, sales tax payment, reconciliation, cash management, audit, and financial reports.• Advise CFO, CEO, Board Finance Committee, and directors on strategy, development, and services as a team leader.• Manage secure credit card and ACH transactions, declined credit card collections, and chargeback disputes.Technology & Data• Led the search for and conversion to a new membership and development database.• Led three database legacy system conversions to modern software and staff technical training.• Implemented multi-tiered Identity Access Management (IAM) access technology for physical security control.

Washington Dc-Baltimore Area

Provides professional bookkeeping services to help limit risk, reduce costs and improve the quality of financial information.• Provided recordkeeping, reconciliation, and reporting services for personal, small business, and nonprofit clients.• Calculated general ledger entries, payroll, sales commission calculations, bank, insurance, and month-end close.• Calculated and tracked accruals, revenue recognition, variances, expenses, and prepared and presented financial reports.• Ensured consistency of business practices for clients by implementing online payment process through Bill.com and QuickBooks Online.• Managed accounting for restricted and unrestricted grants income and expenses for nonprofit clients. • Performed needs assessment, QuickBooks account setup, chart of accounts, invoices, reports, and technical training.• Collaborated with certified public accountants (CPA) to provide accurate records for tax preparation and business licensing.• Redesigned website, authored content, and determined layout and user experience design.• Utilized Parent-Teacher Organizations (PTO) experience to guide clients on business management, budgeting, and reporting.• Collaborated with nonprofit agencies and PTOs to increase company scope.

District Of Columbia, United States

Provided independent bookkeeping services for owner's business and personal accounts. Enabled business and personal loan acquisition by providing financial reports and P&L. Recruited and hired family yoga instructors. Marketed and coordinated summer family yoga programs. Enabled online sales and scheduling of family yoga program, and check-in operations for all yoga classes, by utilizing Mindbody Online CRM. Taught family and children's Radiant Child and Itsy Bitsy yoga classes, as well as prenatal classes for adults.

Greater New York City Area

Managed all daily duties necessary to the operation of a thirty-six seat café with full restaurant and bar services while serving as liaison between the sales team at Splashlight Studios and the catering team at Creative Edge Parties to ensure 5 star service and high customer satisfaction levels. Generated and maintained financial reports, payroll, and managed inventory.