Energetic and driven professional with comprehensive accomplishments leading membership growth, revenue operations, e-commerce, workflow automation, digital transformation, accounting, forecasting, and matrix cross-functional teams to achieve goals. Innovative thinker with strong nonprofit, accounting, and financial services acumen. Demonstrated success in developing and executing plans in complex, fast-paced, competitive environments. Implements impactful strategies by analyzing details to understand client needs, performance analytics, and market dynamics. Organized, creative problem-solver who excels at guiding teams through challenging, agile projects. Translates complicated topics into simple concepts. Expertise managing $700,000 sales budgets, contracts, implementations, and advising C-level executives.Accomplishments:• Exceed annual membership revenue targets by researching and launching Mindbody online e-commerce, prospect capture, marketing, and email automation software.• Delivered 17 consecutive months of fitness membership growth in a highly competitive market amid pandemic economy.• Doubled income from special/private events by creating a comprehensive venue rental marketing and sales program.• Boosted revenue by leveraging relationships with school leaders and service managers to develop family line of business.• Enabled aftercare program revenue growth 300% over five years by creating strategic partnerships with local schools.• Ensured membership revenue consistency during COVID-19 closure by pivoting model to live-stream and on-demand video classes, writing and publishing home-based wellness newsletter, and sourcing charitable gifts from fitness members.• Ensured consistency of business practices for clients by implementing an online payment process through Bill.com and QuickBooks Online.Expertise:• Nonprofit NPO • Membership Sales/Marketing • Sales Operations, Management • Marketing Automation • Grants • Account, Database Management • Customer Relationship Management CRM • Point of Sale POS • Website Content, WordPress, UX • Events • Budgeting, P&L • Forecasting • Bookkeeping, Accounting • Journals • Tax • Financial Operations • Invoicing • AR/AP • Payroll • QuickBooks, Bill.com, Excel • Technology • Creativity • Problem Solving • Hiring, Training, Coaching, Mentoring • People, Project, Program Management
Listed skills include Community Outreach, Volunteer Management, Event Planning, Nonprofits, and 30 others.