Teodora Ivanova Email & Phone Number

Spain

• Designed and implemented comprehensive content marketing strategies that led to a 21% increase in attendance and participation for Girls in Tech’s key educational programs, events, and initiatives, including conferences, seminars, mentorship programs, and career fairs.• Crafted impactful copy and visuals for various platforms, including social media, landing pages, blogs, newsletters, and marketing emails, while strategically planning distribution through tailored marketing content calendars.• Strategically planned quarterly content by leveraging trending SEO keywords, upcoming events, and industry trends to enhance visibility and engagement.• Managed and curated content for Girls in Tech’s social media channels, resulting in a 20% increase in engagement and a 50% growth in followers, successfully reaching a total audience of 450,000.• Oversaw the online marketing initiatives of over 35 chapters across 29 countries, ensuring cohesive branding by developing social media kits, email templates, and standardized messaging documents, as well as creating Canva and HubSpot handbooks.• Maintained and optimized a global contact database of over 130,000 members, implementing workflow automations in HubSpot that increased member engagement by 18% and improved communication efficiency.

• Developed and segmented contact lists for diverse audiences, enabling personalized marketing strategies to effectively promote the company’s services.• Designed and executed targeted B2B email marketing campaigns, generating significant lead engagement.• Secured numerous warm leads and facilitated personal meetings with potential stakeholders through effective outreach strategies.

• Crafted and executed a robust content strategy, developed a variety of content assets including social media copy and graphics, website copy, video scripts, blog posts, e-books, and infographics.• Directed the redesign of the school’s website, transforming it into a media-rich platform that effectively told the school’s story, informed visitors, and boosted engagement.• Led Beekman’s rebranding efforts, focusing on competitive positioning and key messaging; developed a Brand and Visual Style Guide.

Washington D.C. Metro Area

Provided strategic counsel and support for Fortune 500 corporate clients:• Developed digital communications strategies, including idea and content generation, campaign execution, social media community management and copywriting• Evaluated online campaigns' impact by compiling monthly and quarterly social media analytics reports• Served as the country digital communications lead and liaison for top client's operations in Eastern Europe• Facilitated social media trainings sessions with affiliate public relations agencies and client representatives• Led the efforts around several new business prospects, including digital and social media research, proposal writing, search and online presence audits

Washington D.C. Metro Area

Provided strategic counsel and support for Fortune 500 corporate clients: • Completed digital and social media landscapes analyses for a multinational client with operations in various countries in Eastern and Central Europe • Delivered strategic council on the client’s social media platform of choice • Played a key role in the planning and execution of a digital and social media global analysis program aimed to inform the client’s immediate and long-term priorities in 12 key-interest markets on 4 continents • Supported website launches of a multinational company in several countries through content development, web strategy and translations• Worked with a team to create a framework for managing the client’s Twitter channel, to serve as a standard guide for Edelman teams and affiliates in other markets across Europe • Conducted crisis monitoring and reporting

Washington D.C. Metro Area

• Performed research and drafted blog entries on topics of sustainability and nature conservation - blog posts were cited and published by a local newspaper• Played a key role in managing the organization’s social media presence

Researched, planned, and implemented online outreach around women's anti-poverty issues (including blogs and social networks such as Facebook, Twitter, YouTube, and Flickr) Developed content for organization's website and newsletter; made website updates using HTML Pitched PBS anchor Judy Woodruff and secured her narrating for Women Thrive's introduction video

Department; Bachelor, Geography And Geology; Tourism Administration

Master, Public Relations/Corporate Communications