Shao Ning Teo Email & Phone Number

Singapore

• Reconstructed the company's email marketing strategy which saw a 3.7x increase in Email Open Rate and 10.3x increase in Click-through Rate.

Singapore

• Spearheaded the creation of social media content with 113% average view rate on the company’s Facebook, Instagram, TikTok, and RED (小红书) accounts to reach and engage with customers in Singapore and Malaysia.
• Liaised with creative agency and oversaw the creation of visual assets and copywriting in Mandarin Chinese.
• Managed brand’s social media accounts and actively involved in community engagement via responding to comments and messages from customers on a daily basis.

Singapore

• Crafted creative adaptations and copywriting for advertisements on the company’s Facebook, Instagram, and TikTok accounts, with the goal of achieving low Cost-Per-Click (CPC) with high Click-Through Rate (CTR).
• Designed and constructed campaign webpages on the brand’s website using Airtable to increase Search Engine Optimisation (SEO).
• Reached out to and liaised with KOLs for product launch events, and actively involved in KOL seeding.
• Actively involved in the visual merchandising of the company’s permanent and pop-up retail stores to improve the aesthetics and attractiveness of the stores.
• Crafted and scheduled weekly eDM for the company’s newsletter subscribers using MailChimp to promote new brand launches and ongoing campaigns.

Singapore

• Involved in monthly marketing calendar planning, and crafting and scheduling posts on the company’s Facebook and Instagram pages to promote new collections launches and sales.
• Planned and executed live streams on Facebook and Shopee that saw 4 sales per hour.
• Created fashion-related blog articles to post on Blum & Co’s website to improve SEO and raise brand awareness.
• Managed product listings on the brand’s online website, Shopee and Lazada accounts to update inventory in order to accurately inform customers of the available items in stock.

Singapore

• Oversaw and led a group of sub-committee members in publicity activities for the House of Aquila.
• Spearheaded the designing of House-based novelty items for 120 House members.
• Managed the Instagram account for the House and promoted House events, attracting 1.2x more event participants.
• Disseminated important announcements and information to House members in an engaging manner.

Singapore

• Led a group of 10-15 in weekly High-intensity Interval Training (HIIT) to promote fitness and a healthy lifestyle.
• Initiated collaboration with NUS Cinnamon College’s Calisthenics group for a combined session that publicised both interest groups and attracted more members.
• Innovated creative methods to organise weekly sessions and engage members given social distancing restrictions which led to 60% more weekly participants.

Bachelor Of Business Administration (Marketing), Minor In Communications & New Media, Honours

Recipient of Residential College 4 (RC4) Honour Roll Award 2021. Head of RC4 Health and Fitness Interest Group from 2019 - 2021. Head of.

Summer Exchange Programme, Service Design And Behaviour, Distinction

Education record

Activities and Societies: Health and FitnessPursued GCE “A” Levels (Science Stream). Civics Group Chairperson in 2018. Orientation Group.

Distinction In English, Mathematics, Science And Principles Of Accounting

Activities and Societies: Prefectorial Board, Netball, Photojournalism ClubPursued GCE 'O' Levels and achieved 4 Distinctions in 2016. 1st.