Shao Ning Teo Email & Phone Number

Singapore

Singapore

• Reconstructed the company's email marketing strategy which saw a 3.7x increase in Email Open Rate and 10.3x increase in Click-through Rate.

Singapore

• Spearheaded the creation of social media content with 113% average view rate on the company’s Facebook, Instagram, TikTok, and RED (小红书) accounts to reach and engage with customers in Singapore and Malaysia.• Liaised with creative agency and oversaw the creation of visual assets and copywriting in Mandarin Chinese.• Managed brand’s social media accounts and actively involved in community engagement via responding to comments and messages from customers on a daily basis.

Singapore

• Crafted creative adaptations and copywriting for advertisements on the company’s Facebook, Instagram, and TikTok accounts, with the goal of achieving low Cost-Per-Click (CPC) with high Click-Through Rate (CTR).• Designed and constructed campaign webpages on the brand’s website using Airtable to increase Search Engine Optimisation (SEO).• Reached out to and liaised with KOLs for product launch events, and actively involved in KOL seeding.• Actively involved in the visual merchandising of the company’s permanent and pop-up retail stores to improve the aesthetics and attractiveness of the stores.• Crafted and scheduled weekly eDM for the company’s newsletter subscribers using MailChimp to promote new brand launches and ongoing campaigns.

Singapore

• Involved in monthly marketing calendar planning, and crafting and scheduling posts on the company’s Facebook and Instagram pages to promote new collections launches and sales.• Planned and executed live streams on Facebook and Shopee that saw 4 sales per hour.• Created fashion-related blog articles to post on Blum & Co’s website to improve SEO and raise brand awareness.• Managed product listings on the brand’s online website, Shopee and Lazada accounts to update inventory in order to accurately inform customers of the available items in stock.

Singapore

• Oversaw and led a group of sub-committee members in publicity activities for the House of Aquila.• Spearheaded the designing of House-based novelty items for 120 House members.• Managed the Instagram account for the House and promoted House events, attracting 1.2x more event participants.• Disseminated important announcements and information to House members in an engaging manner.

Singapore

• Led a group of 10-15 in weekly High-intensity Interval Training (HIIT) to promote fitness and a healthy lifestyle.• Initiated collaboration with NUS Cinnamon College’s Calisthenics group for a combined session that publicised both interest groups and attracted more members.• Innovated creative methods to organise weekly sessions and engage members given social distancing restrictions which led to 60% more weekly participants.

Bachelor Of Business Administration (Marketing), Minor In Communications & New Media, Honours

Recipient of Residential College 4 (RC4) Honour Roll Award 2021. Head of RC4 Health and Fitness Interest Group from 2019 - 2021. Head.

Summer Exchange Programme, Service Design And Behaviour, Distinction

Education record

Activities and Societies: Health and FitnessPursued GCE “A” Levels (Science Stream). Civics Group Chairperson in 2018. Orientation Group.

Distinction In English, Mathematics, Science And Principles Of Accounting

Activities and Societies: Prefectorial Board, Netball, Photojournalism ClubPursued GCE 'O' Levels and achieved 4 Distinctions in 2016. 1st.