Teresa Comparato Email & Phone Number

Brussels, Be

Brussels, Brussels Region, Belgium

I am proud to be part of Euroconsumers, a company that values customer-centricity and places a strong emphasis on delivering exceptional services and experiences to our customers. I am passionate about driving CRM strategies that strengthen customer relationships and maximize the lifetime value of our customer base. As Group Manager of CRM Strategy & Relationship at Euroconsumers, , I have the privilege of leading a dynamic team and spearheading initiatives to enhance customer experiences, foster loyalty, and ensure excellent customer care across our portfolio. I am responsible for developing and implementing CRM strategies, cultivating strategic partnerships, and overseeing the quality of our customer care services. One of the key highlights of my role has been the successful implementation of Salesforce Marketing Cloud, a cutting-edge platform that has revolutionized our marketing and customer engagement efforts.On a day to day, I collaborate closely with cross-functional teams to leverage customer data and insights, identify key touchpoints, and design personalized communication and engagement strategies. By utilizing advanced analytics and segmentation techniques, I ensure that our CRM efforts are targeted, relevant, and tailored to meet the unique needs and preferences of our diverse customer base.

Brussels Area, Belgium

EMEA leader of the Radisson Rewards loyalty program responsible for strategic growth, competitive differentiation, member experiences, acquisition, engagement and retention marketing through personalized, digitally-focused CRM strategies; creating innovative and engaging experiences through social and digital channels. Responsible for identifying and developing partnerships to amplify and expand programme strategic objectives including launch of new product.Notable achievements include:• Conceived and implemented new and innovative Gobal loyalty experience including name, tier structure and benefits to align with company’s 5 Year Plan transformation.• Substantially improved in-hotel member experience and guest satisfaction through introduction of new member benefits, creating back of house tools designed to educate and empower staff to deliver and recongize members across all hotels in Europe, Middle East and Africa• Carved out a preferred strategy between Radisson Rewards and SAS EuroBonus adding value to our joint customers to increase revenue and usage of both brands• Recognition for 2 major campaigns from conceptualisation to execution. Best Use of Communications in a Loyalty Program” for a ‘New Year’ campaign and “Best Use of Customer Analytics/Data in a Loyalty Program“ award for the ‘Nordic’ campaign.• Optimized customer engagment by implementing a major change in how we awarded airline currency to airline frequent flyers for stays in our properties. Resulting in an increase in acquisition and customer data, ability to recognize members on every stay and ulitmately increasing the purchase of miles for our airline partners.

Belgium

Plan B Digital is a service provider of unique digital loyalty and m-commerce solutions for the financial services, travel and hospitality marketers. In my current role as Director of Business Development, Europe I am responsible to manage our senior client relationships and expand PBD’s business in Europe by identifying revenue generating opportunities; this includes developing partner marketing programs for new and existing clients, provide business development support, secure new profitable, revenue generating projects and negotiate new contractual agreements. As well as manager our senior client service and relationship management activities that include retaining and developing of incremental profitable business projects and manage overall European client relationships to support profitable, sustainable business for PBD.

Brussels Region, Belgium

Marketing leader specializing in customer engagement, loyalty and partnerships with proven expertise in building partnerships and cultivating loyalty through creative and results-driven international partner marketing campaignsManaged the day-to-day running of the Starwood Preferred Guest (SPG) and StarChoice B2B loyalty programs, my primary focus was on creating and executing innovative divisional marketing and partnership strategy, CRM, member engagement and associate engagement, including Food and Beverages marketing strategy, EMEA budget management driving revenue and stays to over 350 hotels across different lifestyle brands.I was responsible for building the Airline partnership portfolio of Starwood hotels & resorts in EAME and was on the program development team for Starwood Preferred Guest. Responsible for the implementation and running of a niche travel arranger loyalty program for Europe, Africa, Middle East and Asia Pacific generating revenue of over US$120M for our hotel brands, Sheraton, Westin, W Hotels, The Luxury Collection, Four Points by Sheraton, Le Meridien, St Regis

6Th Grade

Education record