Product Manager for Medical Division. Products included blood pressure monitors, nebulizers, thermometers, stethoscopes and personal health scales. Strategically analyzed market potential, market share, product life cycle and new product trends to form competitive strategies and tactics. Project leader for marketing programs and promotions. Developed necessary business plans for new products including financial overview. Also developed launch packages for field sales and retailers. Worked closely with sales management to create sales materials for current and potential accounts to ensure that the LifeSource image and key products are clearly communicated. Responsible for identifying outsourcing opportunities and providing management with a recommendation for potential products/companies. Compiled market research information and strategies and created presentations to clearly communicate key findings. Worked with Marketing Graphics Coordinator in managing retail packaging, website, literature and other printed collateral. Trained new Associates on the total medical products line.

Counselor to Postdoctoral scholars on university benefits package including medical, dental, disability and life insurance. Supervised implementation of online insurance enrollment program. Managed and resolved issues related to insurance claims, complaints and eligibility. Maintained working relationships with vendors. Responsible to uploading monthly insurance charges to relevant academic departments. Assisted in annual audit of contracts between Stanford and all insurance carriers. Managed implementation of new programs when new carriers were chosen. Directed weekly benefits seminars for incoming scholars and administrators.

Analyzed monthly, worldwide sales by zone, country and product. Identified new trends, success stories and opportunities for existing markets. Provided detailed follow-up for all new product launches. Project Manager of annual color catalog (budgeted at $200k). Managed entire process including finding vendors, materials management, creation of copy and layout, color approval and "on press" supervision. Liaison between all international countries, R&D and the US Marketing team - responsible for creating a quarterly marketing guide to include information such as syndicated data, media plans, press release, new products, logistics and pricing. Managed and created database for all international lab samples for three major brands-Maybelline, Jade and Gemey. Supported all international requests for ACNielsen data and US test results. Established and maintained working relationships with R&D, international marketing managers and external vendors.

Assisted with transition from IRI to ACNielsen: determined beverage categories, product hierarchy and database templates. Wrote national monthly top-line analysis for the corporate office and sales force. Worked closely with marketing department to determine category product trends and identify opportunities for the introduction of new beverage products. Created local market business reviews for presentation to key accounts. Directly involved with management of Walmart account: duties included electronic product pricing, website administration and formatting reports for retrieval of data. Organized the implementation of Triarc Beverage Group to the Walmart vendor managed online system. Created databases, pricing structures and audited date integrity. Managed day-to-day responsibilities of the Walmart analysts including: resolving bottler/distributor pricing issues, data integrity and monthly promotional calendars for three major beverage brands. Worked closely with Walmart National Accounts Director to create and analyze Retail Link reports.