Teresa B. Email & Phone Number

Austin, TX, US

Strategic leader driving enterprise growth and innovation across global target accounts, with expertise spanning account-based marketing (ABM) and product marketing strategy. Spearhead comprehensive GTM initiatives for Planview's platform solutions, including AI, Value Stream Management, Portfolio Management, and Complex Analysis tools. Lead data-driven.

Austin, TX, US

Developed new team to launch and drive enterprise go-to-market strategy and product marketing initiatives across portfolio management, innovation, and advanced analytic solutions. Partner closely with product leadership to shape solution roadmaps and launch strategies while guiding global teams in creating executive-level content that resonates with buyer.

Columbus, OH, US

Led comprehensive marketing strategy for AI-powered student success platform, driving significant growth and product market positioning. Directed all marketing functions including brand development, digital transformation, product marketing, and lead generation campaigns targeting higher education decision-makers. Managed budget optimization, virtual and.

Columbus, Ohio, US

With the promotion to senior manager II partnership marketing, I lead the credit and loyalty strategy for a nation-wide $3.7B portfolio of Travel & Entertainment, Automotive, Sporting Goods, and Outdoor lifestyle brands. I skillfully cultivate both internal and external relationships to define and align data-driven insights to maximize client impact while.

Columbus, Ohio, US

I entered Alliance Data Systems as a senior manager of client partnership, tasked with owning the P&L and managing a $1.6B portfolio of national big box and retail clients. This role encompassed driving and elevating account management, loyalty and marketing program design, customer journey, and value proposition optimizations. With rapid impacts delivered.

Detroit, Michigan, US

I was recruited to a new division of GM to support a major enterprise portfolio diversification. Leading the complete project scope, I leveraged strong IT acumen and marketing prowess to skillfully refine the customer journey and reach new customer segments. I established customer-centric strategies and uncovered the technology needed for a more.

As the director of engagement marketing, I led diverse marketing strategies across consumer products, emerging technologies, telecommunications, public safety, government security and defense, and digital agencies with a goal of improving customers response and overall business gains. This role encompassed leadership of global cross-functional teams in.

Detroit, MI, US

Leading in this role, I was a driving force for the introduction of digital strategies for lead generation, customer acquisition and retention programs. A data-driven mind, I created an environment focused around continuous improvement while driving the full spectrum of corporate marketing including product roadmap, custom and targeted content, and.

Town And Country, Missouri, US

Stepping into Knowledgelake, I directed both marketing strategy and new services launch across integrated digital marketing, brand training programs, and geo-specific strategies. A driving voice in brand and strategy development, I oversaw the necessary market requirements, customer value propositioning, go-to-market planning, pricing, packaging.

Boston, MA, US

As the marketing manager of client facing solutions, I managed the full spectrum of client facing and digital marketing strategies for demand generation programs, lead tracking, pipeline reporting, and ROI tracking/maximization. This encompassed driving agency and partner relationships, project management and field marketing teams. Simultaneously, I headed.

Palo Alto, CA, US

In this role, I led inside the new services and consulting division while managing a diverse and global team with a core goal of driving impact for new service launches. Asserting myself as a cross-functional asset, I managed the teams of public relations, creative agencies, marketing communications, and corporate brand management.KEY ACHIEVEMENTS: ➤.

Boston, Massachusetts, US

Promoted to corporate office in Waltham, Massachusetts from regional office within 9 months. Developed and managed worldwide marketing programs, packages, and collateral for PTC’s Global Services department. Actualized highly visible position by creating strong relationships with local and international customers, corporate networks and contracted.

Certificate, Digital Marketing

Mba, International Business

Bs, Business Administration/Marketing Minor