Teresa B. Email & Phone Number

Austin, Tx, Us

Strategic leader driving enterprise growth and innovation across global target accounts, with expertise spanning account-based marketing (ABM) and product marketing strategy. Spearhead comprehensive GTM initiatives for Planview's platform solutions, including AI, Value Stream Management, Portfolio Management, and Complex Analysis tools. Lead data-driven marketing strategies focused on the Life Sciences, Automotive, and Financial sectors, crafting persona-specific buyer journeys that resonate with executive stakeholders. Partner cross-functionally to align product direction, sales enablement, and customer success initiatives across NA, EMEA, and APAC regions. Proven track record of building high-performance teams that deliver measurable business outcomes through strategic insights and innovative market approaches.

Austin, Tx, Us

Developed new team to launch and drive enterprise go-to-market strategy and product marketing initiatives across portfolio management, innovation, and advanced analytic solutions. Partner closely with product leadership to shape solution roadmaps and launch strategies while guiding global teams in creating executive-level content that resonates with buyer personas and C-suite audiences. Led comprehensive marketing integration for Planview's acquisition of Enrich Consulting, including complete overhaul of web presence, content strategy, SEO/SEM optimization, thought leadership blog series, industry webinars, global event planning, and strategic press communications to expand market reach and drive product adoption. Serve as trusted advisor for analyst relations and customer advisory boards, while orchestrating cross-functional initiatives spanning product marketing, sales enablement, and customer success to ensure consistent market positioning and message resonance across enterprise portfolios.

Columbus, Oh, Us

Led comprehensive marketing strategy for AI-powered student success platform, driving significant growth and product market positioning. Directed all marketing functions including brand development, digital transformation, product marketing, and lead generation campaigns targeting higher education decision-makers. Managed budget optimization, virtual and in-person events, and sales enablement while building strategic relationships with industry stakeholders. Orchestrated successful annual user conference and marketing automation initiatives across web, social, and digital platforms.Key Achievements:➤ Increased lead generation 112% and conversion rate 188% through integrated marketing programs targeting higher education institutions➤ Drove 117% web traffic growth via SEO optimization and brand campaigns; achieved 247% increase in social media engagement➤ Surpassed all quarterly targets during pandemic, setting company records for both MQL and SQL generation➤ Launched successful thought leadership program including white papers, research reports, and webinar series➤ Executed comprehensive web redesign and content strategy, optimizing digital presence and user experience➤ Developed and launched company's first virtual user summit, podcast series, and product demonstration program

Columbus, Ohio, Us

With the promotion to senior manager II partnership marketing, I lead the credit and loyalty strategy for a nation-wide $3.7B portfolio of Travel & Entertainment, Automotive, Sporting Goods, and Outdoor lifestyle brands. I skillfully cultivate both internal and external relationships to define and align data-driven insights to maximize client impact while overseeing the complete product marketing lifecycle for PLCC, Co-Brand and Cardless programs. I both lead a talented team as well as hold dotted-line oversight of digital and email marketing, content management, portfolio analytics, agency and compliance.

Columbus, Ohio, Us

I entered Alliance Data Systems as a senior manager of client partnership, tasked with owning the P&L and managing a $1.6B portfolio of national big box and retail clients. This role encompassed driving and elevating account management, loyalty and marketing program design, customer journey, and value proposition optimizations. With rapid impacts delivered at the executive level, I was tapped to lead an onsite team at our client's corporate headquarters, working seamlessly with internal teams to integrate a new rewards program and drive loyalty. Dedicated to enhancing the customer experience through innovation. Patent https://patents.justia.com/patent/20170039616KEY ACHIEVEMENTS: ➤ Leveraged major partnerships to introduce multi-tiered card program – increased acquisition 44% over prior year. ➤ Overhauled value proposition optimizations – delivered $300M in incremental credit sales, surpassing double digit growth goals.➤ Launched innovative mobile virtual card with minimized user risk – simplifying credit use process. ➤ Unified loyalty program and credit benefits for streamlined user experiences – raised customer loyalty +27% within three months of launch.

Detroit, Michigan, Us

I was recruited to a new division of GM to support a major enterprise portfolio diversification. Leading the complete project scope, I leveraged strong IT acumen and marketing prowess to skillfully refine the customer journey and reach new customer segments. I established customer-centric strategies and uncovered the technology needed for a more streamlined sales and service experience, grounded in a deep understanding of the brand ecosystem.KEY ACHIEVEMENTS: ➤ Innovated technical solutions which enabled industry leading sales and service experiences at multiple touch points in the customer lifecycle.➤ Headed creation of new customer journey to support introduction of automobile launch with new target audience. https://www.youtube.com/watch?v=RIxAdtnOEUk➤ Defined retail strategy and innovation team function, path, and mission for maximized business gains and swift impacts.

As the director of engagement marketing, I led diverse marketing strategies across consumer products, emerging technologies, telecommunications, public safety, government security and defense, and digital agencies with a goal of improving customers response and overall business gains. This role encompassed leadership of global cross-functional teams in North America, India, Ukraine, and Argentina.KEY ACHIEVEMENTS: ➤ Leveraged social media and behavior targeting to enhance customer response rate by 65%. ➤ Delivered 22% increase in new business with expert deployment of digital media campaigns.➤ Innovated social and interactive solutions for agile development – ideation sessions, strategic vision, production, and metric tracking and analysis. ➤ Optimized/integrated mobile and social programs across major platforms. (Google, Facebook, YouTube, SEO, and PPC)

Detroit, Mi, Us

Leading in this role, I was a driving force for the introduction of digital strategies for lead generation, customer acquisition and retention programs. A data-driven mind, I created an environment focused around continuous improvement while driving the full spectrum of corporate marketing including product roadmap, custom and targeted content, and go-to-market planning.KEY ACHIEVEMENTS: ➤ Executed Award Winning SEO and SEM campaigns which unlocked $1.3M in new business in 3 months. ➤ Tapped to present at MarketingSherpa Conference.➤ Optimized organic search ranking from #11 to #2 in 82% of keywords targeted – reduced cost-per-click 86% in SEM. ➤ Increased new web visitors 77% and averaged 300+ qualified new leads per week.

Town And Country, Missouri, Us

Stepping into Knowledgelake, I directed both marketing strategy and new services launch across integrated digital marketing, brand training programs, and geo-specific strategies. A driving voice in brand and strategy development, I oversaw the necessary market requirements, customer value propositioning, go-to-market planning, pricing, packaging, messaging, and positioning.KEY ACHIEVEMENTS: ➤ Championed creation of new customer relationship management programs – delivered 100% annual contract renewal rate and subsequent jump in customer loyalty. ➤ Spearheaded design of web portal technology for competitive analysis – improved competitive closing metrics 32%.

Boston, Ma, Us

As the marketing manager of client facing solutions, I managed the full spectrum of client facing and digital marketing strategies for demand generation programs, lead tracking, pipeline reporting, and ROI tracking/maximization. This encompassed driving agency and partner relationships, project management and field marketing teams. Simultaneously, I headed all direct marketing and events including trade shows, e-marketing campaigns, webinars, seminars, and competitive programs to boost revenue pipelines and support forward objectives. KEY ACHIEVEMENTS: ➤ Increased revenue 25% via creation of improved customer relationship building programs. ➤ Expanded qualified leads within key target areas of growth including healthcare, finance, and government – secured major $4M new government contract.

Palo Alto, Ca, Us

In this role, I led inside the new services and consulting division while managing a diverse and global team with a core goal of driving impact for new service launches. Asserting myself as a cross-functional asset, I managed the teams of public relations, creative agencies, marketing communications, and corporate brand management.KEY ACHIEVEMENTS: ➤ Amplified customer acquisitions 23% and enhanced brand awareness inside service division. ➤ Expanded web leads 60% – maximized lead generation through digital campaigns. ➤ Applauded with Outstanding Accomplishment Award – increased annual revenue with over 18% directly attributed to new digital and direct marketing campaigns.

Boston, Massachusetts, Us

Promoted to corporate office in Waltham, Massachusetts from regional office within 9 months. Developed and managed worldwide marketing programs, packages, and collateral for PTC’s Global Services department. Actualized highly visible position by creating strong relationships with local and international customers, corporate networks and contracted suppliers. Compiled monthly assessment and focused strategy for press release documents, created "metric" template for measuring customer successes, formulated distribution for sales associate utilization, developed tools and processes to generate sales leads and track and report progress, generated high number of referrals and repeat business by providing excellent service and follow-up campaigns. KEY ACHIEVEMENTS: ➤ Successfully implemented visual marketing strategies, new presentation design, campaign development, project management, new client and competitor research with in-depth analysis. ➤ Designed, developed, and delivered web-based competitive intelligence resource for internal network; supervised all Global Services media for competitive campaigns.

Certificate, Digital Marketing

Mba, International Business

Bs, Business Administration/Marketing Minor