Teresa Derrick Email & Phone Number

Mountain View, California

El Segundo, CA

Develop and conduct actionable research that inspires and informs product definition and design of products that deliver engaging video entertainment experiences across devices.- Manage and mentor a team of UX Researchers throughout the research process from planning, execution, synthesis, and deliverable creation.- Determine project strategy and approach.

El Segundo, CA

• Develop and conduct actionable research that inspires and informs product definition and design of products that deliver engaging video entertainment experiences across digital devices.
• Deliver a cross-channel online chat strategy that addresses customer problem resolution pain points, operational processes, and technical infrastructure, resulting in a successful launch of online chat, increased.
• Advocate for the voice of the customer through user research using a variety of methods including contextual interviews, usability studies, surveys, diary studies, and remote research resulting in deepened empathy and.
• Distill research insights into tangible opportunities such as context scenarios, use cases, context maps, functional requirements, personas, customer journeys, storyboards, and flow diagrams.
• Facilitate co-creation sessions with customers, alongside UX designers and Product Managers, to create an innovative video entertainment experience based on behaviors, motivations, and values.
• Design and facilitate a 2-day design thinking workshop for 36 top performers across the organization to evangelize a customer-centric approach to innovative thinking and problem solving at DIRECTV resulting in 6 new.

• Managed user experience enhancements to Directv.com working closely with cross functional teams to launch initiatives.
• Partnered with Product Development on planning and ideation of capital projects in advance of IT development.
• Led the discovery process, gathered content requirements (from BU's, OM, and various departments), managed the scope of development-related creative deliverables, documented content requirements and executed capital.
• Performed UAT and managed high priority fixes through completion with IT.
• Worked with various business units to serve as the main interface on projects, gathered strategic requirements, and executed deliverables.
• Reduced content inaccuracies across the site by 55% by performing audits and implementing processes to ensure content consistency.

• Managed the content needs of 1,400 company microsites. Collaborated with product managers to strategize on creation of workflow process to decrease turnaround times and keep content current.
• Manage content requests for 1,400 microsites, utilizing TeamSite (CMS).
• Work with remote clients to ensure their publishing requests are completed on time.
• Strategize content workflow process to optimize efficiencies resulting in a 46% decrease in publishing turnaround time.
• Reduce publishing errors 65% by ensuring content adheres to style guide and meets QA approval.
• Perform ongoing review and QA of the site to capture any inaccuracies.

Managed online content for various marketing touch points, including promotional landing pages and portals for the Hilton Family of Brands websites using Interwoven (Content Management System). Provided campaign performance support by implementing Search Engine Marketing strategies to improve search results.

Managed accurate content on company Intranet. Supported initiatives to enforce overall Third Party participation and identify and counsel sites that were potentially misrepresenting the Hilton Family of Brands.

Prepared strategic presentations using online analysis of brand performance and growth. Maintained competitive analysis of hotel room rates among third party competitors.

Graduate Studies, English Literature

Bachelor Of The Arts, English Literature