Teresa Kappel Email & Phone Number

Denmark

Birkerød, Hovedstaden, Danmark

Responsible for the development and implementation of brand identities for six Private Label brands, including strategic planning and execution across sales channels.

Birkerød, Hovedstaden, Danmark

- Developed and implemented digital marketing strategies focused on campaigns and lead generation through email marketing, social media, and websites.- Implemented a new corporate visual identity and optimized marketing frameworks, strengthening the company's online presence and engagement.- Managed content creation and campaign execution, contributing to an increased conversion rate across digital platforms.

Valby

- Led execution of digital campaigns focusing on branding and customer communication.- Ensured successful project delivery through effective planning, budget management, and close collaboration with internal and external stakeholders.

Copenhagen Area, Denmark

- Coordinated and executed marketing campaigns targeting both B2B and B2C markets, including the development of content for emails, websites, and social media.- Optimized marketing efforts through analysis of customer data and campaign results, leading to more targeted and effective marketing.- Supported the sales team with marketing materials and advice, contributing to increased sales results.

Albertslund

- Led marketing projects from concept to execution, focusing on campaign implementation across channels.- Worked on copywriting and the development of campaign materials that effectively communicated messages to the target audience.- Managed budgeting and scheduling for large marketing campaigns.

Herlev

- Responsible for customer segmentation and the development of customer loyalty programs that strengthened relationships with both B2C and B2B customers.- Project managed CMS migration and served as the editor for e-news, where I developed strategies for both B2C and B2B communication.- Wrote and edited content for various campaigns, including updating and building Toyota Denmark's website, landing pages, and content for social media.- Implemented and executed marketing campaigns that increased engagement across digital platforms.- Developed and managed online surveys to collect valuable customer feedback.

Copenhagen Area, Capital Region, Denmark

- Developed and led both international and national marketing campaigns that met clients' goals and expectations.- Translated and adapted campaign materials for different markets and target groups while ensuring accurate copywriting and branding.- Managed budgets and timelines, and coordinated photoshoots to ensure campaigns were delivered on time and within budget.

Copenhagen Metropolitan Area

- Coordinated and managed campaigns and photoshoots, ensuring smooth production and delivery of marketing materials.- Translated and edited copy for campaigns, developed POS materials, and ensured precise scheduling for all projects.- Drove the development of microsites, interactive websites, competition sites, and e-learning platforms, and produced web banners and animated 3D video clips for various campaigns.- Conducted thorough proofreading and research to ensure high quality in all marketing materials.

- Coordinated and managed various projects to ensure timely completion and alignment with objectives.- Provided support during the EU Presidency, assisting with high-profile tasks and responsibilities.- Updated and maintained databases to ensure accurate and up-to-date information.- Communicated effectively with business partners, fostering strong professional relationships.- Delivered general office support, ensuring smooth day-to-day operations.

Master'S Degree, International Marketing, Culture And Globalization

Specialised in market communication, corporate identity, international marketing, cultural differences, advertising and consumer behaviour.

Diplomuddannelse I Digital Marketing

SEM, SEO, display, email, social media, google analytics, mobile and strategy

Ba, English And International Business Communication

Activities and Societies: Planning of the introduction party for foreign exchange students

Masterclass, Adfærdsdesign, Masterclass

Introduction to behavioral design, a clear understanding of why people do what they do, 7 specific behavior principles to change behavior.