Teresa Kramer-Petrone, Cmp Email & Phone Number

North Palm Beach, Florida, United States

Remote Office

PERFORMANCE HIGHLIGHTSResponsible for generating hotel revenues and increasing market share for the corporate portfolio of 23 properties by $5 million in 2008, including the development of untapped business partners for select properties resulting in 15,000 room nights annually. Experienced revenue director, increasing property exposure via multiple distribution channels. Engineered market segmentation marketing & action plans for underachieving hotels, resulting in bringing… Show more PERFORMANCE HIGHLIGHTSResponsible for generating hotel revenues and increasing market share for the corporate portfolio of 23 properties by $5 million in 2008, including the development of untapped business partners for select properties resulting in 15,000 room nights annually. Experienced revenue director, increasing property exposure via multiple distribution channels. Engineered market segmentation marketing & action plans for underachieving hotels, resulting in bringing the properties to budgeted expectations. Created unique LNR program for the portfolio which strengthened relationships with key accounts.Fostered positive relationships with property GM's, and revenue managers developing successful strategies aimed at building new business and improving current businessRedeveloped websites, including SEO, PPC plans, as well as web 2.0 initiatives for assigned properties in the portfolio.Implemented innovative web marketing programs aimed at capturing direct consumer business, travel industry, online agency partnerships, and B2B/ B2C programs. Created new partnerships with key 3rd party planner companies for independent properties providing them with exposure normally reserved for branded properties.Produced, and presented annual budgets and marketing plans and forecasts to asset managers.Conceived and produced an innovative cross sell program with collateral for the portfolio. Monthly performance, brainstorming sessions, and P&L reviews with property teams. Cultivated new accounts and ensured revenue maximization of existing accounts. Mentored and coached property sales teams with sales development training.Developed a unique wedding sales program for specific properties aimed at capturing and up-selling weekend wedding business.Improved transient business with successful and unique promotions and packages.Organized and attended numerous National trade shows for all market segments. Show less

PERFORMANCE HIGHLIGHTSSignificantly increased both group and LNR hotel revenue by improving relationships with the hotels key accounts. Achieved 300% of goal in first quarter. Worked with the area CVB to increase awareness of the hotel, participating with the CVB in numerous activities and trade shows. Initiated new group and catering sales guidelines for the hotel to ensure revenue potential was met over high demand periods, developing the team to their potential. Conducted sales… Show more PERFORMANCE HIGHLIGHTSSignificantly increased both group and LNR hotel revenue by improving relationships with the hotels key accounts. Achieved 300% of goal in first quarter. Worked with the area CVB to increase awareness of the hotel, participating with the CVB in numerous activities and trade shows. Initiated new group and catering sales guidelines for the hotel to ensure revenue potential was met over high demand periods, developing the team to their potential. Conducted sales blitzes to potential accounts, using hotel management staff to ensure market penetration . Show less

PERFORMANCE HIGHLIGHTSSuccessfully grew budgeted occupancy from the Mid-Atlantic region while maintaining ADR. Created and implemented a successful key account penetration plans, resulting in increasing revenue from targeted accounts. Developed unique sales promotions that delivered revenue in need periods.Prospected group and meetings business and developed new group accounts. Organized market sales blitzes and conducted consortia presentations. Participated in National… Show more PERFORMANCE HIGHLIGHTSSuccessfully grew budgeted occupancy from the Mid-Atlantic region while maintaining ADR. Created and implemented a successful key account penetration plans, resulting in increasing revenue from targeted accounts. Developed unique sales promotions that delivered revenue in need periods.Prospected group and meetings business and developed new group accounts. Organized market sales blitzes and conducted consortia presentations. Participated in National presentations with tourism officials. Show less

PERFORMANCE HIGHLIGHTSExceeded budgeted sales goals in excess of $1 million dollars by developing key accounts. Unique sales incentive program with The Beach Boys, generating 5 new accounts which sold $100k in a 12 week promotional period, culminating in a VIP reception with the band. Cultivated new business relationships and opportunities for the ships.Conducted numerous sales blitzes in the Mid-Atlantic region and represented the company at National tradeshowsLeft the… Show more PERFORMANCE HIGHLIGHTSExceeded budgeted sales goals in excess of $1 million dollars by developing key accounts. Unique sales incentive program with The Beach Boys, generating 5 new accounts which sold $100k in a 12 week promotional period, culminating in a VIP reception with the band. Cultivated new business relationships and opportunities for the ships.Conducted numerous sales blitzes in the Mid-Atlantic region and represented the company at National tradeshowsLeft the company to return to work for my previous employer. Show less

PERFORMANCE HIGHLIGHTSDirected sales & marketing for the Mid-Atlantic market, supervising and coaching DC sales team. Created unique marketing program with the Baltimore Orioles, achieving $1 million in consumer sales. Responsible for achieving 90% load factors on risk air seats for the company. Developed targeted promotions with the Washington Redskins, WTOP radio, and The Baltimore Orioles that created new sales for the company. Left the company for a new opportunity and was… Show more PERFORMANCE HIGHLIGHTSDirected sales & marketing for the Mid-Atlantic market, supervising and coaching DC sales team. Created unique marketing program with the Baltimore Orioles, achieving $1 million in consumer sales. Responsible for achieving 90% load factors on risk air seats for the company. Developed targeted promotions with the Washington Redskins, WTOP radio, and The Baltimore Orioles that created new sales for the company. Left the company for a new opportunity and was asked to return. U.S. offices closed in 1995. Show less

Education record

Business, Travel

Activities and Societies: President - Travel Club