Sandra Steward Email & Phone Number

Canton, Mi, Us

Sheraton Detroit Novi Hotel

Corporate Sales, Budget and Forecasting, Business Development.

Sheraton Detroit Novi

Professional Summary: Sales. Responsible for assisting in budget development and administration, marketing materials, event planning and daily operations.

Ann Arbor Marriott Ypsilanti At Eagle Crest - Interstate Hotels And Resorts

Management Highlights:» Managed projects with varying levels of complexity and had broad scale accountability for processes that supported key strategic initiatives. » Delegated responsibilities and provided leadership and training to key personnel.» Implemented company-wide initiatives, encouraging team member growth and development. Sales/Marketing Highlights: » Partnered with key team leaders to plan and deliver communication strategies.» Designed and delivered marketing promotions and campaigns involving direct mail.» Developed and maintained relationships with key clients through direct outside and inside sales efforts for the purpose of securing business for the hotel in order to produce group business. » Collaborated with Sales team and external/internal teams to negotiate guest room rates, meeting room rental, function space, and hotel services within approved booking guidelines to ensure that predetermined sales expectations were met and exceeded.Key Accomplishments:» Exceeded established annual targeted sales goals.

Ann Arbor Marriott Ypsilanti At Eagle Crest - Interstae Hotels And Resorts

Catering Sales Manager: Corporate Sales (2011-2012)Professional Summary: Accountable for oversight/support of closing contract and establishing catering and social areas of business. Marketing Highlights:» Planned and executed several events and reported on target achievements and areas of growth while ensuring seamless execution. » Drove a proactive approach to delivery of events while meeting the needs of the organization and enhancing existing relationships.Sales Highlights:» Achieved revenue goals by actively up-selling business opportunities and maximizing revenue.» Implemented sales strategies and brand initiatives by driving customer loyalty and delivering excellent service.Certified Wedding Sales Manager (2012-2013)Professional Summary: Negotiated and booked wedding business to meet/exceed established sales goals through various methods (e.g. outside sales calls, telemarketing, mailings, networking, etc.) while maximizing use of hotel banquet space. Planed, up-sold and detailed functions with the client including: space requirements, times, equipment, planned menus, themes and decorations. Key Highlights:» Booked 47 weddings in 1 year while following wedding protocols and etiquette, as well as culinary and decorating trends.

Ann Arbor Marriott Ypsilanti At Eagle Crest - Interstate Hotels And Resorts

Front Desk Manager (2010-2011)Professional Summary: Accountable for oversight/support of Front Desk staff. Ensured Marriott rules and guidelines were followed. Involved in all guest-related issues and responded to, and de-escalated, heightened guest issues.Leadership Highlights:» Provided immediate feedback to management and team members regarding strengths and areas for improvement while facilitating effective team communication.» Managed, supervised and provided leadership to team of 17 front office personnel including bellmen and concierge employees.» Led talent management initiatives, including performance reviews, coaching and team development.» Evaluated job performance and provide incentives, as appropriate, while addressing complaints and resolving problems.

Ann Arbor News

Professional Summary: Responsible for territory budget in excess of $2M per year. Acted as liaison for various advertising outlets, providing clients with creative print and online options and helping them secure new business.Leadership Highlights:» Transitioned accounts from Ann Arbor News to AnnArbor.com by educating clients on the benefit of online Sales and Marketing.» Educated advertisers on components of digital marketing campaigns and online advertising campaigns, guiding them to increased sales. Advertising/Sales Highlights: » Researched, planned, implemented and evaluated online and print advertising campaigns.Managed local advertising budget for top accounts including Lowe’s, Home Depot, Staples, Gordon’s, and Whole Foods.» Collaborated with Art and Production departments to develop advertising campaigns that resulted in records sales for many clients.