Teresa Scaletta Email & Phone Number

Responsible for delivering professional marketing materials and maintaining synergy between a Taproot Volunteer team and the nonprofit team, the Account Director is a senior volunteer within the Taproot Foundation. The role of a Taproot Foundation Account Director combines the tasks of a traditional program officer at a philanthropic organization with the role of a senior account manager at a professional services firm or an engagement manager at an IT services firm.• Completed 12 projects to date, including websites, brochures, visual identity and key messages.• Managed multiple projects leading teams of at least 9 professionals including project managers, marketing managers, graphic designers, copyeditors, web developers and photographers.

Responsible for increasing site productivity by creating on site marketing and increasing the number of accounts by creating business-to-business collateral. • Created and managed the on-site marketing department for start-up division with over 100 sites worldwide. Responsibilities included strategic planning, brand positioning, profit and loss, staffing, sales training and implementation. The division produced double-digit revenue increases the first year.• Worked with team to establish new business development plan targeting new channels of business, new pricing and new products. Created sales materials such as brochures, web site, trade show package and presentation material. • Cut expenses by 40% per year by sourcing new vendors and reprioritizing key initiatives in the department.• Partnered with top customers to create customer specific marketing plans. Implemented marketing programs in top accounts such as Disney, Universal Studios and San Diego Zoo.

Responsible for increasing sales by analyzing trends and creating food ready accessories, and purchasing retail items that represent the M&M’s brand.• Identified and expanded key category for M&M’s World that became the number one profit center.• Analyzed business, assessed competition, created new categories and purchased over 260 custom consumer products. Categories produced double-digit sales increases each year.• Instituted a plan-o-gram system to visually merchandise 26 retail stores – resulted in a 10% increase in revenue.

Buyer • Identified and expanded key growth classifications, producing double digit revenue increases.• Purchased volume of over 1 million dollars.• Managed visual merchandising in key accounts resulting in 40% increase in sales.Store Manager• Hired and trained new retail employees, 33% of staff were top producers of company.• Managed sales promotion, visual merchandising, and product mix for store with over 1 million-dollar volume.

Purchased custom wrapping paper, bows and gift bags from around the world.• Expanded key classifications resulting in new business and revenue stream for company.• Negotiated, researched, sourced and handled bids for over 100 foreign and domestic vendors.• Instituted a system to monitor sales and maintain stock levels that reduced waste and overstock situation by 50%.

Completed industry leading training program, which included experience in buying and retail management. • Identified key trends then expanded on them. This resulted in an over 15% revenue increase.• Reduced the amount of markdowns and negotiated return of merchandise. Exceeded dollar profit goal by 9%.• Analyzed then implemented new merchandising technique to focus on key classifications. This resulted in over 38% revenue increase.

Purchased women’s lingerie, men’s dress shirts and ties.• Maximized stock levels resulting in a sales increase of over 10%.• Created strong working relationships with key vendors resulting in receiving off price merchandise which increased profitability.