Terje Abrams Email & Phone Number

Ras Al Khaimah, Ras Al-Khaimah, United Arab Emirates

Ras Al Khaimah, United Arab Emirates

The government of Ras Al Khaimah established the Ras Al Khaimah Tourism Development Authority (RAKTDA) in May 2011. The Authority licenses, regulates and monitors the Emirate’s tourism and hospitality industry.► Responsible for all aspects of digital communications for RAKTDA► Spearheading 4x website development projects within scope and budget in 2022► Spearheading localization of the consumer website into 9 languages in 2022► Achieving highest-ever annual visitor numbers on Visit Ras Al Khaimah & Visit Jebel Jais consumer websites 1.1M+ in 2022► Increasing the destination’s social media accounts' (Visit Ras Al Khaimah & Visit Jebel Jais) followers base on Instagram by 18% and 25% respectively YOY in 2022► End-to-end management of large-scale filming and photo shoot projects: The Real House Wives of Dubai (Bravo TV, Jan 2022) | Wedding Magazine Russia cover shoot (Apr 2022).► Responsible for all aspects of digital communications for several large-scale destination-wide events: Global Citizen Forum (2021-2022); RAK Half Marathon (2022-2023); NYE Guinness World Record breaking fireworks (2022)

Dubai, United Arab Emirates

Staytus is the digital game-changer helping luxury hotels around the world adapt quickly to the digital shift with smart, purpose-built marketing & communication solutions.► Leading product communication campaigns via digital marketing and PR channels► Account management and servicing existing hospitality clients► Business development including prospecting new customers and developing new markets to improve sales ► Content creation and optimization across all public-facing platforms: website, blog, social media; crafting and pitching opinion articles and press releases► Data analysis and reporting using Google Analytics

United Arab Emirates

In charge of public relations, marketing communications and digital initiatives at Fairmont Dubai, Fairmont Ajman and Fairmont Fujairah Beach Resort, featuring a total of 22 F&B outlets, 3 spas and an award-winning beach club.Key achievements in 2020:► Reopening Fairmont Ajman after a month-long closure during the global pandemic, which resulted in earned media (PR) efforts worth USD 242,000 and with a reach (total circulation) of 20 million readers.► Reopening Fairmont Fujairah after a month-long closure during the global pandemic, which resulted in earned media (PR) efforts worth USD 64,000 and with a reach (total circulation) of 7 million readers.► Single-handedly researching content, copywriting, daily posting, handling community management and public engagement across Fairmont Dubai, Fairmont Ajman, Fairmont Fujairah, Trophy Room Dubai Instagram and LinkedIn accounts from 19 March, 2020 - 17 December, 2020.► Securing Fairmont Dubai and Fairmont Ajman inclusions on Hotelier Middle East TOP 50 list in June 2020.► Securing Fairmont Dubai 3x shortlisted nominations at the Hotelier Middle East Awards in Oct 2020.► In-room dining menu (22-pg) proofreading, redesign and conversion to a QR code based menu for Fairmont Dubai.► Guest services directory (28-pg) proofreading, redesign and conversion to a QR code based directory for Fairmont Dubai.

United Arab Emirates

Key achievements in 2018:► Awarded as Marketing & PR Person of the Year, Hotelier Middle East Awards, October, 2018► Achieved the all-time highest annual media coverage for Fairmont Dubai and exceeded KPI targets for clippings (number of articles) by 125,5%; reach (circulation) by 57,5% and PEV (perceived editorial value in USD$) by 220%, compared to the previous year. ► Successfully created, launched and promoted the first ever sold-out Valentine’s Day overnight stay package at Fairmont Dubai and generated an AED 85,000 of incremental revenue for rooms and F&B. Valentine’s Day package also reached top #1 spot in Forbes Middle East Valentine’s list and landed an invaluable 5-minute on-air interview on Virgin Radio (13 Feb, 2018).► Secured 19 industry awards for Fairmont Dubai in 2018. The largest-ever number of awards achieved per year - from inception in 2002.► Supported AccorHotels' regional office team in planning, coordinating, executing and unveiling the new identity of the group’s international network to promote diversity - RiiSE. The two-day event occurred at Fairmont Dubai from 24-25 Oct 2018 and had 130+ Accor's global senior leaders in attendance.► Launched successful creative campaigns for key events like Valentine's Day, Easter, FIFA World Cup, Breast Cancer Awareness, Festive Season, Ramadan, seasonal room offers and outlet opening. This included developing a 360º approach, incorporating all aspects of marketing, digital and PR to the overall mechanism, and ensuring compliance with the budget.► Awarded as Leader of the Year (runner up), January 2018

United Arab Emirates, Ajman

Kempinski Hotel Ajman, United Arab Emirates

Ajman, United Arab Emirates

Tallinn, Estonia