Provide marketing and advertising solutions to our customers, including television, print, radio and digital media for the Hispanic market in the US.Negotiate media contracts with media providers with a budget of $12 million nationwide for clients in the direct response industry. Advise clients on media acquisition, optimize and improve results to achieve the desired ROI.

• Plan and implement the annual marketing budget. • Develop and implement strategic marketing and sales plans and forecasts to achieve corporate objectives for products and services.• Plan and oversee advertising and promotional activities including print, online, television and radio.• Achieve satisfactory profit/loss ratio and market share in relation to preset industry standards and economic trends.• Ensure effective control of marketing results by taking corrective action to guarantee the achievement of marketing objectives within designated budgets. • Adjust marketing strategy to meet changing markets and competitive conditions by overseeing and evaluating market research. • Monitor competitors’ products, sales, and marketing activities. • Establish and maintain relationships with industry influencers and key strategic partners. • Prepare and present marketing activity reports to executive management.

• Work with department heads to discuss topics such as budgets, contracts, marketing plans, and the selection of advertising media.• Plan advertising and promotional campaigns• Plan advertising and media mix for radio, television, print, online media.• Negotiate advertising contracts.• Initiate market research studies and analyze their findings to understand customers and markets.• Analyze multiple special projects in marketing.• Develop business plans for products based on budget analysis.• Ensure timely campaign execution based on set marketing budget plans.