Terrell Aubert Email & Phone Number

Houston, TX, US

Palo Alto, CA, US

Palo Alto, CA, US

• Develop, plan & execute HP Presence conferencing & collaboration hardware and software experiences for PCs across the entire product lifecycle
• Plan, develop and execute video and audio enhancement software and develop a roadmap for future versions
• Lead strategic planning for a unified video and audio experience strategy across commercial, consumer, peripherals, and displays
• Partner with software teams to drive our audio/video SW experiences from concept to launch while ensuring an exceptional customer experience
• Drive innovation with engineering teams with the goal of developing “outside the box” solutions and experiences
• Represent the experiences team in the PM Unleashed program leading PM-focused live training sessions and contributing to the team of “Rockstars”

Palo Alto, CA, US

• Managed the creation of business operations for HP's Population Health Solution powered by HP Bridge
• Worked through inherent challenges regarding how to create innovative customer-focused solutions in a hardware-based organization
• Created the roadmap and design for the operational areas including revenue recognition, supply chain, customer support, order management, marketing and supplier agreements
• Developed an comprehensive solution product lifecycle process to align solution, hardware, software and services development, teams and checkpoints
• Completed the analysis and decision to identify and work with key strategic external partners to develop and operationalize services, support and external hardware solution components
• Developed a detailed solution-based out of box experience focused on success in the specific target market

Palo Alto, CA, US

• Developed strategy to grow HP's presence in edge computing starting with a transformation of the field service industry by creating a modern field service management (FSM) solution that increases field efficiency.
• Integrated cloud-based FSM software, mobile apps, visual collaboration, and measurement tools to create a cutting edge end to end solution enabling field service companies to actively manage and grow their business
• Worked with the software engineering team to create flexible, user friendly FSM software solution that delivers data accuracy, enhanced reporting, and insightful analytics
• Created a suite of targeted marketing collateral to support the launch of HP WorkExpert and HP Instant Help
• Developed comprehensive training tools including detailed, easy to follow tutorial videos that are accessible from any desktop or mobile device
• Developed sales enablement tools including partner-focused marketing collateral to help educate, train and enable our solution partners and ISVsCreated an online presence for our solution including a comprehensive.

Palo Alto, CA, US

• Lead HP's commercial mobility accessory strategy to develop innovative and complete mobility solutions that meet our customer's diverse horizontal and vertical business needs
• Drove inbound product marketing of products from concept to development to launch and through end of life
• Worked in lock-step with the platform product teams to ensure maximum synergy and compatibility
• Lead product marketing teams in the development of several key accessory projects which will enable cross-mobility platforms - phone, tablet, convertible and notebook
• Developed HP mobility's strategy for new technologies including USB-C, wireless charging and wireless docking
• Worked with worldwide regions to help simplify and enable them to sell mobility ecosystems

Palo Alto, CA, US

• Launched over 35 mobility accessories to create a complete ecosystem for 5 mobility platforms in under 9 months
• Drove inbound product management for products from concept to development to launch and through end of life
• Collaborated with regional counterparts and end customers to determine market needs
• Translated market needs into product marketing requirements that drove the creation of a differentiated mobility accessories ecosystem that transformed HP commercial tablets into business solutions
• Evaluated new technologies (i.e NFC, wireless charging, wireless video) that can be leveraged into new and innovative accessories (i.e. a wireless tablet dock)
• Drove the development of marketing collateral and communications

Milpitas, CA, US

• Develop and drive worldwide retail branding and messaging for the solid state drive and USB flash drive product segments
• Define key product features and benefits, then define target market segments and develop marketing strategies and tactics to achieve defined goals
• Create effective messaging expressing product benefits in terms of customer needs
• Execute marketing tactics by leading development of data sheets, web banners, product and promotional videos, sales presentations and other sell-in tools.
• Create, develop, and execute ancillary marketing programs to further enhance the brand and product strategy (i.e. use of social media networks, contests, working with industry influencers, tradeshows, and co-marketing.

Milpitas, CA, US

• Develop and drive worldwide retail branding and messaging for the microSD memory card segment focused on feature phones, smart phones, and tablets
• Understand the mobile landscape including mobile platforms (iPhone, Android, Windows Phone7, etc.) and key mobile use cases (photo, video, music, social media, etc.)
• Define key product features and benefits, then define target market segments and develop marketing strategies and tactics to achieve defined goals
• Create effective messaging expressing product benefits in terms of customer needs
• Execute marketing tactics by leading development of data sheets, web banners, product videos, sales presentations and other sell-in tools.
• Create, develop, and execute ancillary marketing programs to further enhance the brand and product strategy (i.e. use of social media networks, contests, working with industry influencers, tradeshows, and co-marketing.

Milpitas, CA, US

• Develop and drive worldwide retail branding and messaging for the Imaging and Computing segments which include compactflash, SDHC, USB flash, and SSD products
• Understand key product features and benefits, then define target market segments and develop marketing strategies and tactics to achieve defined goals
• Create effective messaging expressing product benefits in terms of customer needs
• Execute marketing tactics by leading development sales assets
• Create, develop, and execute marketing programs to further enhance the brand and product strategy

Brisbane, California, US

• Developed and drove the inbound and outbound product marketing for Monster Game Cables, Monster Digital Life and HP Monster computer cables and power products
• Developed outbound channel marketing and promotion for product and category launch including collateral, marketing assets, data sheets, web site content, and point of presence material
• Answered questions and provide product review information for the press
• Performed outbound channel marketing efforts for all major retailers (Best Buy, Wal-Mart, etc) and online dealers (Amazon, CDW, etc) for my product categories
• Managed all aspects of the inbound product development lifecycle including new technology and market research, developing product strategy, and product requirements, features, and functionality
• Managed over twenty-five products from concept to launch including a full line of HP Monster computer cables and surge products which can be seen at www.hpmonster.com

Palo Alto, CA, US

• Developed and drove the overall PC video gaming accessories inbound product strategy and execution plan for the HP Voodoo Business Unit
• Evaluate new gaming and PC technologies and provided strategic category direction
• Developed the Voodoo gaming accessories product roadmap and product requirements, features, functionality, packaging, and collateral for Voodoo and HP-branded accessories
• Lead Voodoo inbound product marketing for the HP Voodoo Gaming Mouse, HP Voodoo Gaming keyboard, and HP Voodoo LCD Gaming monitor
• Worked with partners to develop branded accessories to compliment Voodoo platforms
• Developed a portfolio of 3rd party accessories to offer on the Voodoo web site in addition to the Voodoo-branded gaming accessories

Palo Alto, CA, US

• Drove the IPG Consumer Attach current business outbound priorities with region & IPG partners (channel strategies, big deals, bundles, merchandising, etc.).
• Lead the region/GBU marketing engagement, communication, and alignment processes
• Acted as the current business issue resolution marketing communication focal point
• Supported region sell-in activities with marketplace insight and “why buy” sales support

Palo Alto, CA, US

• Managed our chosen master distributors in the US, Canada, and Latin America
• Marketing liaison between the distributor and HP product sales groups
• Drove the sales and retail channel and account strategy with the distributor

Palo Alto, CA, US

• Grew consumer PC accessories business from $700K in 2002 to over$10M in FY 2005
• Lead strategic co-marketing agreements between HP and Apple, Microsoft, Belkin, XM Sirius, and other companies to market products and services on HP's U.S. online store

Palo Alto, CA, US

• Developed the marketing plan for a web tablet including customer needs, segmentation, value proposition, product requirements, and roadmap for home networking products

Palo Alto, CA, US

• Served as primary HP capital markets sales rep for Bank of America including creating proposals, planning, funnel reporting, executive sales calls, and technology updates

Palo Alto, CA, US

• Managed and executed various marketing collateral, activities, and sales initiatives
• Executed and analyzed marketing research on HP’s PC opportunity in capital markets, banking and credit markets

M.B.A., Marketing

B.A., Marketing

Japanese Studies