Terrell Williams

Terrell Williams Email and Phone Number

Senior Director of Affiliate Marketing at Lee Enterprises | Publisher Development | Business Development | Strategic Partnerships | Growth Marketing | Consultant
Terrell Williams's Location
Temecula, California, United States, United States
About Terrell Williams

Affiliate Marketing and Business Development Executive with a proven track record of building seven-figure partnerships with enterprise-level clients and scaling performance channels generating $10M to $100M in annual revenue. Expert in transforming affiliate programs with strategic, data-driven approaches, achieving 200% YOY growth. Skilled in leveraging Martech solutions and innovative strategies across influencers, SEO, SEM, email, and media buying affiliates.Let's connect and explore strategies together. | Terrell.Williams8723@gmail.com | Twitter: https://x.com/4Wade2021Skills: Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | Affiliate Marketing Platforms | API Integrations | Conversion Rate Optimization (CRO) | CRM Automation| CMS (Content Management System) | Contract Negotiation | Digital Strategy | Website analytics | Project Management | Publisher Prospecting | Influencer Marketing | Martech (Marketing Technology) | SaaS (Software as a Service) | Brand Management

Terrell Williams's Current Company Details

Senior Director of Affiliate Marketing at Lee Enterprises | Publisher Development | Business Development | Strategic Partnerships | Growth Marketing | Consultant
Terrell Williams Work Experience Details
  • Katalys
    Vice President Of Affiliate Marketing | Publisher Development
    Katalys May 2023 - Jun 2024
    San Diego, California, United States
    * Expanded tier 1 publisher portfolio by 200% year-over-year, activating enterprise-level affiliates; recognized with promotion from Senior Director to Vice President* Managed six affiliate managers, spearheading affiliate recruitment business development efforts, content syndication, and media buying expansion resulting in 167% annual revenue growth* Engineered exclusive strategic alliance with Forbes Media, resulting in seven-figure revenue growth and 100% share of voice and exposure… Show more * Expanded tier 1 publisher portfolio by 200% year-over-year, activating enterprise-level affiliates; recognized with promotion from Senior Director to Vice President* Managed six affiliate managers, spearheading affiliate recruitment business development efforts, content syndication, and media buying expansion resulting in 167% annual revenue growth* Engineered exclusive strategic alliance with Forbes Media, resulting in seven-figure revenue growth and 100% share of voice and exposure for Katalys brands* Pioneered commerce partnerships division, overseeing 20 enterprise-level affiliates leading to 500+ published articles and seven-figures in additive revenue* Drove Martech and affiliate SaaS technology adoption with tier 1 clients in Forbes, Hearst, a360 Media leading to over seven-figures in annual revenue and meaningful performance increase Show less
  • Katalys
    Senior Director Of Publisher Development
    Katalys Oct 2021 - May 2023
    San Diego, California, United States
    * Grew revenue by 150% year-over-year by leveraging automated marketing solutions that led to a 50% increase in net-new publishers over 12 months; culminating in promotion from Director to Senior Director* Architected the Katalys VIP Publisher Program, unlocking key relationships with Forbes Media, a360 Media, and Hearst Digital; culminating in a 50% increase in tier 1 client revenue* Built Katalys Preferred Partner Publisher Program, unlocking key relationships with Forbes Media, a360… Show more * Grew revenue by 150% year-over-year by leveraging automated marketing solutions that led to a 50% increase in net-new publishers over 12 months; culminating in promotion from Director to Senior Director* Architected the Katalys VIP Publisher Program, unlocking key relationships with Forbes Media, a360 Media, and Hearst Digital; culminating in a 50% increase in tier 1 client revenue* Built Katalys Preferred Partner Publisher Program, unlocking key relationships with Forbes Media, a360 Media, and Hearst Digital; culminating in a 50% increase in tier 1 client revenue* Developed and maintained quarterly and annual department forecasting models, increasing predictive accuracy within a 10% margin of error* Championed talent recruitment initiative, hiring an additional two senior affiliate managers to the team; collectively generating an additional seven-figures in annual revenue Show less
  • Katalys
    Director Of Publisher Development
    Katalys Aug 2020 - Oct 2021
    San Diego, California, United States
    * Achieved 200% growth in company revenue by establishing bonus program for existing and net-new publishers; lead to promotion from Sr. Digital Affiliate Manager to Director* Implemented tier 1 affiliate commission structure, unlocking premium commissions for enterprise-level affiliates, leading to 35% increase in content and ad exposure across leading SEO and SEM publishers* Designed training materials and SOPs for affiliate managers, streamlining the new-hire training process and… Show more * Achieved 200% growth in company revenue by establishing bonus program for existing and net-new publishers; lead to promotion from Sr. Digital Affiliate Manager to Director* Implemented tier 1 affiliate commission structure, unlocking premium commissions for enterprise-level affiliates, leading to 35% increase in content and ad exposure across leading SEO and SEM publishers* Designed training materials and SOPs for affiliate managers, streamlining the new-hire training process and improving onboarding efficiency by 25% Show less
  • Katalys
    Senior Affiliate Manager | Publisher Development
    Katalys Jul 2019 - Aug 2020
    La Jolla, California
    * Outperformed $40,000 monthly net-new publisher revenue KPI by month 3, leveraging content-oriented strategic partnerships, generating $54,000 in revenue* Expanded and optimized relationships with net-new email marketing, SEO, and SEM publishers, contributing to 25% quarterly revenue growth* Established tier 1 partnerships with recognized loyalty, coupon, and content publishers in Knoji, Health Canal, RetailMeNot, Savings Inc leading to a 50% growth in quarterly revenue
  • Edriving ®
    Affiliate Marketing Manager
    Edriving ® Oct 2017 - Mar 2019
    Carlsbad, California
    * Strategically activated and managed net-new channel partnerships with leading affiliate networks in ShareASale and Commissions Junction; lead to 5,000% year-over-year growth in channel partnership revenue* Implemented premium commission structure for top 10% of affiliates, yielding 45% revenue growth across tier 1 affiliates* Reestablished two tier 1 affiliate partnerships by resolving prior issues, and executing strategic trust-building campaigns; drove a revenue rebound of $2.5… Show more * Strategically activated and managed net-new channel partnerships with leading affiliate networks in ShareASale and Commissions Junction; lead to 5,000% year-over-year growth in channel partnership revenue* Implemented premium commission structure for top 10% of affiliates, yielding 45% revenue growth across tier 1 affiliates* Reestablished two tier 1 affiliate partnerships by resolving prior issues, and executing strategic trust-building campaigns; drove a revenue rebound of $2.5 million annually Show less
  • Bluehost
    Affiliate Account Manager
    Bluehost Jun 2015 - Mar 2017
    Orem, Utah
    * Directed active base of 200+ publishers, implementing effective engagement strategies that contributed to an annual revenue growth exceeding $500,000, surpassing target KPIs by over 200%* Brokered and sustained supply contracts with key partners, ensuring a 30% margin, resulting in a 22% yearly growth in company revenue and improved supply traffic volume
  • Phone Geniuses
    Independent Business Owner
    Phone Geniuses Jan 2012 - Nov 2016
    West Jordan, Utah
    * Owned, operated, managed startup Android Software repair business * Created marketing materials, ad placement, pricing structure. Generated $50,000 revenue yearly.* Performed all software repairs, direct client to business communication, shipping. * Managed Ebay seller account, pricing negotiation, structure, company policy. * Networked with major cellphone hardware repair shops, formulated business referral partnerships.
  • Brad Williams Flooring
    Client Success Representative
    Brad Williams Flooring Feb 2006 - Jan 2014
    West Jordan, Utah
    * Communicated with potential carpet customers to assess needs, gave carpet bids, increasing sales 20%.* Scheduled and assisted with floor removals and installation.* Provided quality customer service.
  • Saves Carpet Cleaning And Restoration
    Customer Service And Sales Representative
    Saves Carpet Cleaning And Restoration Apr 2011 - Oct 2012
    West Jordan, Utah
    * Created marketing materials, advertising and pricing for services. * Cultivated client referral program and implemented strategical discounts.* Met with customers to provide quotes, increasing new business 50%. * Helped train two customer service personnel on effective sales strategies including up-selling.
  • Clearlink
    Inbound Sales Representative
    Clearlink Apr 2010 - Oct 2010
    Salt Lake City, Utah
    * Answered inbound sales calls helping assist perspective customers on signing up for telephone, internet and TV Services for Dish Network, DirecTV, Verizon, Century Link, AT&T, Comcast, Cox Cable, and Hughes Net.* Top sales representative for Direct TV in August and in the top three for all other months.

Terrell Williams Education Details

Frequently Asked Questions about Terrell Williams

What is Terrell Williams's role at the current company?

Terrell Williams's current role is Senior Director of Affiliate Marketing at Lee Enterprises | Publisher Development | Business Development | Strategic Partnerships | Growth Marketing | Consultant.

What schools did Terrell Williams attend?

Terrell Williams attended Arizona State University, Utah Valley University, West Jordan High School.

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