Terrence Gong Email & Phone Number

Cary, NC, US

Live operations lead product manager for industry-leading in-game store.

Bellevue, WA, US

• Lead product manager for a 250+ person development team building a top 10 PC/Console online game, with a focus on in-game revenue strategy, optimizations, and forecasting.
• Product lead for Recommendations (Launched 2023), a feature that helps players discover relevant in-game store items

Bellevue, WA, US

• Lead product manager for a new Commerce Area (30+ person team), focused on in-game monetization. Led a 10+ person Commercialization full-stack team (Design/ENG/UX/QA) as Feature Lead for new feature development.
• Led cross-functional development of the Event Card feature, which is a purchasable pass for in-game events that provides access to cosmetic items based on gameplay engagement.
• Launched Contextual Selling, which is the ability to discover and purchase relevant cosmetic items directly from weapon/armor item detail screens.
• Launched the Timeline, a feature that allows players to discover and purchase Game Expansions based on their in-game story content.
• Launched in-game store Archive expansion, increasing available MTX selection by over 100%.

Redwood City, CA, US

• Full mobile game general manager for a title with over 1.5 million daily active users, including p&l ownership, product strategy, team management, live service operations, feature road map, revenue forecasting.
• Managed two major feature launches from inception, Arena Seasons (PvP) & Penny’s Pursuits (PvE)
• Oversaw launch of an in-game store redesign as well as a new daily reward calendar
• Managed creation and launch of monthly original IP (in-game characters, Plants & Zombies), a 175%+ year-over-year increase in new content creation

Redwood City, CA, US

Mobile game live operations end-to-end management, including daily in-game store offers, weekly in-game events, in-app sku strategy/testing, promotions/holidays, mobile interstitials, content launches, revenue analysis/reporting, and push notes. Focus on Plants vs. Zombies 2 and Plants vs. Zombies Heroes.

Redwood City, CA, US

Mobile game product feature planning and live operations management, with a focus on in-game dynamic store, sku strategy/testing, CRM, promotions, social, and customer acquisition.

Seattle, WA, US

• Oversee magazine subscription retention, including product feature development, engineering prioritization, and improving operational excellence. In addition, manage the Washington Post initiative and partner.
• Managed the Subscribe with Amazon renewal improvement plan, including optimizing renewal communications, renewal logic, and payment transaction processes (such as Account Updater integration).
• Managed the Washington Post customer experience on Kindle Fire devices (auto-installed on all new devices), including the free trial subscription upsell launch, and launch on the new Fire OS 5 operating system.
• Worked cross-divisionally to project manage the on-time launch of the Washington Post on the Amazon Appstore (90-day exclusive), and Amazon Prime offer (6-month digital free trial to the Washington Post).

New York, NY, US

• Regional general manager (overseeing Seattle, Los Angeles, and Chicago markets) for a New York online start-up that connects customers with local chefs for in-home dining experiences. Managed two direct reports.
• Spearheaded Seattle launch of standardized menus, as well as project managed launch for five other markets across operations, marketing, and product, resulting in an on-time product launch as well as an internal award.
• Managed Seattle product selection and merchandising, including recruiting 5 new chefs, collecting and editing over 90 new menus from 20+ chefs, and organizing two photo shoots.
• Supervised media buys for customer acquisition, totaling $30k across 12 partners, resulting in 10k e-mail signups.
• Launched and managed standardized reporting for all cities, providing operational tracking of chef and customer request funnels.

Seattle, WA, US

• Managed product development of personalization features that integrate customers’ social network connections and interest signals with Amazon data. Work cross-functionally with engineering and user experience teams for.
• Created requirement documents for over 6 new features, including value proposition and functionality definition, all related to leveraging social data to provide customers greater purchasing confidence.
• Generated and received Traffic senior leadership approval for a long-term social product strategy.

Seattle, WA, US

• Managed the Amazon.com Free-to-Play business as well as key PC Download vendors, totaling over 50 accounts. Free-to-Play is a business model where customers can discover PC/Mac client and browser-based games for free.
• Pitched, negotiated, and signed over 50 US new agreements for content acquisition, resulting in Free-to-Play category selection growth of 150% (~300 incremental ASINs), including over 10 hero game titles.
• Grew Free-to-play average weekly revenue run-rate by 567% while maintaining positive profit margins.
• Managed 6 key PC Download partners for Holiday 2013, growing Year-over-Year Sept-Dec revenue by 111%.
• Negotiated ~200 promotional agreements with Free-to-Play and PC Download partners for vendor-funded Deal of the Weeks and Promotional Events, including exclusive price discounts and free in-game items.
• Assisted international launch of Free-to-Play category for Amazon.de, Amazon.co.uk, & Amazon.co.fr by signing over 15 international contracts for site launch game partners, working with legal on international contract.

Redmond, Washington, US

Conducted primary market research and competitive analysis to recommend Microsoft Office mobile product strategy and future capabilities. Focused on tablet usage and adoption by sales workers within the life sciences industry.

New York, NY, US

Managed over $60 million in advertising revenue financials for This Old House, Health, and Sunset magazines, including weekly revenue tracking, monthly general ledger close process, and annual budget. Worked cross-functionally with and supported over 35 sales people and three production teams across three unique brands to price print advertising, analyze.

New York, NY, US

Reported weekly magazine revenue progress, priced print advertising units for sales, and assisted in monthly general ledger close, annual budget process, and general financial analyses for all This Old House departments.

New York, NY, US

New York, NY, US

Mba, General Management

B.A., Economics & Education Studies (Double Major)