Luminous excels in the conceptualization, development and deployment of ideas. I feel super fortunate to be part of such a talented, ambitious group of storytellers who bring a no-nonsense approach to every project -- in a team-focused "no idea is a bad idea" environment -- fostering the type of atmosphere essential to providing clients with thoughtful solutions that produce measurable results.As a key member of leadership team, I help to drive the company’s strategic vision for internal, client-related and growth initiatives. Working shoulder-to-shoulder with Founders Bryan Roberts and Ryan Buttie, we develop, manage and launch communication plans for local and national clients. My other roles include stakeholder engagement, creative input, content creation, presentations, relationship building and vendor management.

As Director of Communications at Children's Wishes, I partnered with the Executive Director to create the strategic structure for and guide the execution of all organizational marketing efforts. I mentored staff, volunteers, vendors and Board Members as lead brand ambassador, ensuring outreach elements always aligned with the organization’s strategic mission. In addition, I developed comms plans, wrote marketing copy and served as liaison for media outlets, government officials, community leaders and Wish families.Responsibilities Included: • Develop, implement, and evaluate the annual communications plan across diverse audiences• Lead the generation of online content that engages various donor segments, referral options and volunteers in line with metrics delineated within the communication plan• Decide who, where, and when to disseminate relevant information and updates• Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, Wish and event information and other content on the Children’s Wishes website and across all social media• Coordinate webpage maintenance–ensure that new and consistent information (article links, stories, and events) is posted regularly• Track and measure the level of engagement within the network and social media over time• Manage and engage all media contacts for special events and the regular dissemination of mission centric information through press releases and other means of communication• Assist with ongoing donor engagement and stewardship including but not limited to donor spotlights on the website and social media• Attend all special events and develop promotional communication plan unique to each event focused on targeted markets and appropriate audience-based strategies

Children's Wishes extends a culture of caring to Rhode Island children facing major medical challenges. By granting Wishes and providing support to these children and their families, Children's Wishes, in coordination with our charity partners, provide positive and productive community impact on the lives of Rhode Islanders.

As Director, Client Engagement, I working in concert with the CEO to prospect, qualify and establish new business relationships while also nurturing existing ones. On the creative side, I teamed with the Creative Director to establish project calendars and internal processes to oversee the day-to-day workflow of the creative team while also providing strategy, copy and serving as a presentation lead for internal and external projects.RESPONSIBILITIES INCLUDED:New Business Initiatives-- Develop strategies for qualifying, tracking, pursuing and winning new client projects-- Oversee the development of sales tools-- Compose proposals & estimates-- Lead in sales presentations, negotiations and sales closingsClient, Management & Creative Team Communication-- Focus on client communication-- Lead collaboration with partner agencies-- Brief design team on project criteria, client expectations, timelines and budgets-- Monitor project workflow from proposal to delivery and future service recommendationsSolve Strategic, Creative, Logistic and Technical Challenges-- Gain insights into customer attitudes and needs through research & analysis then translate results into a creative strategy-- Craft strategic positioning and value statements for clients-- Facilitate client "homework" sessions to stimulate discussions and strategically sound solutions & recommendations-- Participate in all internal strategic and creative reviews to ensure work clearly communicates brand strategy-- Oversee and ensure creative output consistently exceeds client and agency standards-- Be familiar with current branding trends and recognize their impact on strategic developments