Terrence Tan Email & Phone Number

Singapore

• Spearhead the creative direction at Moove Media, breaking the mould in outdoor advertising with innovative and impactful campaigns.• Lead and inspire a dynamic team of designers, art directors, and creative strategists to push creative boundaries and deliver exceptional work.• Develop and implement forward-thinking creative strategies that resonate with diverse audiences and set new industry standards.• Oversee the conceptualization and execution of integrated outdoor advertising campaigns, seamlessly blending traditional and digital media.• Partner with key clients to understand their brand vision and objectives, translating them into compelling creative solutions that drive engagement and results.• Consistently produce award-winning campaigns recognized for their creativity, effectiveness, and innovation in outdoor advertising.• Leverage the latest technologies and trends to create interactive and immersive advertising experiences that captivate and engage audiences.• Establish Moove Media as a leader in the outdoor advertising industry through groundbreaking creative work and thought leadership.• Cultivate a culture of creativity and continuous improvement, mentoring team members and fostering their professional growth.• Craft powerful visual narratives that connect with consumers on an emotional level, enhancing brand awareness and loyalty.

Singapore

• Increased production revenue YoY by 20%• Developed and executed marketing strategies for the APAC and EURO regions.• Led and mentored a team of 8 sales managers and 4 designers in OOH and digital marketing campaigns, from briefing to execution.• Designed and led the innovation of two in-house advertising products:CREATE: 2D/3D interactive builds.PlayLive!: Interactive digital and video production.• Secured new business by collaborating with sales to ideate and present innovative creative concepts tailored to client needs. • Optimized digital assets for various channels including mobile banners, digital out-of-home, social media, and video.• Managed production and delivery of corporate and client digital and video content.• Facilitated communication among global, multi-functional team members.• Combined CREATE and PlayLive! to develop a groundbreaking campaign for a global fast food client, significantly increasing their spend with Clear Channel.• Conceptualized, project managed, and executed campaigns that won 16 outdoor and digital media awards over three years.

Singapore

• Co-founded woobaVR, a VR startup specializing in real-time 3D visualization tools for property developers.• Spearheaded app feature development and improvements as Product Marketing Manager while also leading UI/UX design as Creative Lead.• Drove business growth by partnering with property groups and interior design firms, managing key accounts.• Secured business from regional developers, including Australia Property Group and Bon Estates in Kuala Lumpur.• Directed Bon Estates' first condo preview launch using the VR app, achieving 75% cost savings for the client and generating S$1.1M in sales, with the development selling out in six months.• Developed a Real-Time 3D walkthrough website for Australia Property Group, a groundbreaking initiative in the industry.

Singapore

• Led project execution across various vendors, ensuring seamless coordination and successful outcomes.• Oversaw and monitored campaign progress, ensuring activities adhered to timelines and met quality standards.• Delivered projects within allocated budgets while maintaining high client satisfaction.• Analyzed inputs and recommendations for budget planning, achieving a 20% reduction in freelance expenditure within the first year.• Collaborated closely with media agencies, fabricators, and production partners on regional deals, overall media strategy, and cost-saving initiatives.• Identified, evaluated, and resolved project risks and issues, ensuring smooth end-to-end project delivery.• Worked with diverse teams to integrate creative vision with media strategies, enhancing the effectiveness of campaigns.

Singapore

• Led the conceptualization and execution of integrated campaigns across digital, print, and out-of-home channels.• Worked closely with copywriters, designers, and account managers to develop cohesive and impactful creative solutions.• Engaged with clients to understand their brand vision and goals, translating them into effective creative strategies.• Managed multiple projects simultaneously, ensuring on-time delivery and adherence to brand guidelines.• Developed innovative ideas that pushed creative boundaries, resulting in increased client engagement and satisfaction.• Conducted market research and competitor analysis to inform and inspire creative direction.• Contributed to campaigns that received industry recognition and awards for creativity and effectiveness.• Provided guidance and mentorship to junior designers, fostering a collaborative and growth-oriented team environment.• Oversaw project budgets, ensuring efficient use of resources and maximizing ROI for clients like Courts, Volkswagen and McDonalds.

• Created compelling art and concepts for retail ads for major clients, including Guinness and Singtel.• Developed visually striking and brand-consistent retail advertisements that enhanced brand recognition and drove consumer engagement.• Worked closely with copywriters and strategists to brainstorm and execute innovative campaign ideas.• Presented creative concepts to clients, effectively communicating the vision and strategy behind each campaign.• Managed multiple projects simultaneously, ensuring timely delivery and adherence to client specifications.• Specialized in retail marketing, understanding consumer behavior, and tailoring ads to drive in-store traffic and sales.• Contributed to campaigns that received industry accolades for creativity and effectiveness.• Gained foundational skills in art direction, client communication, and campaign execution, setting the stage for future career growth.

Diploma In Design & Media, Advertising, Distinction

Activities and Societies: Student Care Volunteer group with NAFA

Certificate In Product Management, Product Management, Complete