Terrence Tan Email & Phone Number

Singapore

• Spearhead the creative direction at Moove Media, breaking the mould in outdoor advertising with innovative and impactful campaigns.
• Lead and inspire a dynamic team of designers, art directors, and creative strategists to push creative boundaries and deliver exceptional work.
• Develop and implement forward-thinking creative strategies that resonate with diverse audiences and set new industry standards.
• Oversee the conceptualization and execution of integrated outdoor advertising campaigns, seamlessly blending traditional and digital media.
• Partner with key clients to understand their brand vision and objectives, translating them into compelling creative solutions that drive engagement and results.
• Consistently produce award-winning campaigns recognized for their creativity, effectiveness, and innovation in outdoor advertising.

Singapore

• Increased production revenue YoY by 20%
• Developed and executed marketing strategies for the APAC and EURO regions.
• Led and mentored a team of 8 sales managers and 4 designers in OOH and digital marketing campaigns, from briefing to execution.
• Designed and led the innovation of two in-house advertising products:CREATE: 2D/3D interactive builds.PlayLive!: Interactive digital and video production.
• Secured new business by collaborating with sales to ideate and present innovative creative concepts tailored to client needs.
• Optimized digital assets for various channels including mobile banners, digital out-of-home, social media, and video.

Singapore

• Co-founded woobaVR, a VR startup specializing in real-time 3D visualization tools for property developers.
• Spearheaded app feature development and improvements as Product Marketing Manager while also leading UI/UX design as Creative Lead.
• Drove business growth by partnering with property groups and interior design firms, managing key accounts.
• Secured business from regional developers, including Australia Property Group and Bon Estates in Kuala Lumpur.
• Directed Bon Estates' first condo preview launch using the VR app, achieving 75% cost savings for the client and generating S$1.1M in sales, with the development selling out in six months.
• Developed a Real-Time 3D walkthrough website for Australia Property Group, a groundbreaking initiative in the industry.

Singapore

• Led project execution across various vendors, ensuring seamless coordination and successful outcomes.
• Oversaw and monitored campaign progress, ensuring activities adhered to timelines and met quality standards.
• Delivered projects within allocated budgets while maintaining high client satisfaction.
• Analyzed inputs and recommendations for budget planning, achieving a 20% reduction in freelance expenditure within the first year.
• Collaborated closely with media agencies, fabricators, and production partners on regional deals, overall media strategy, and cost-saving initiatives.
• Identified, evaluated, and resolved project risks and issues, ensuring smooth end-to-end project delivery.

Singapore

• Led the conceptualization and execution of integrated campaigns across digital, print, and out-of-home channels.
• Worked closely with copywriters, designers, and account managers to develop cohesive and impactful creative solutions.
• Engaged with clients to understand their brand vision and goals, translating them into effective creative strategies.
• Managed multiple projects simultaneously, ensuring on-time delivery and adherence to brand guidelines.
• Developed innovative ideas that pushed creative boundaries, resulting in increased client engagement and satisfaction.
• Conducted market research and competitor analysis to inform and inspire creative direction.

• Created compelling art and concepts for retail ads for major clients, including Guinness and Singtel.
• Developed visually striking and brand-consistent retail advertisements that enhanced brand recognition and drove consumer engagement.
• Worked closely with copywriters and strategists to brainstorm and execute innovative campaign ideas.
• Presented creative concepts to clients, effectively communicating the vision and strategy behind each campaign.
• Managed multiple projects simultaneously, ensuring timely delivery and adherence to client specifications.
• Specialized in retail marketing, understanding consumer behavior, and tailoring ads to drive in-store traffic and sales.

Diploma In Design & Media, Advertising, Distinction

Activities and Societies: Student Care Volunteer group with NAFA

Certificate In Product Management, Product Management, Complete