Terrie Walker Email & Phone Number

California, United States

Walnut Creek, Ca

Manage events for a Member-driven technology association to ensure a first-class experience for all participants.- Organize and manage all logistical planning for the Embedded Vision Summit, an annual 1500+ person conference and trade show in Silicon Valley. - Set up and manage public registration site, including multiple registration types, ticket types, promo codes and registrant communications. - Manage vendor deliverable, timelines and budgets: exhibitor services company, AV, food and beverage, badge printing, lead retrieval, photographer, videographer, security, printers, etc. - Event staff management: temporary staff, travel, hotel, training, communications. - Manage graphic designer and all onsite signage and registration site assets. - Lead exhibitor and special event liaison, including setup of Exhibitor Portal (Expo Genie), communication of information and planning of "special events" (workshops, receptions, trainings).- Organize quarterly member events, customer programs and training seminars - Work with host companies and venues to plan onsite logistics, setup, AV, food and beverage, etc. - Lead contact with speakers and demo exhibitors. - Set up and manage registration site and all communications.

San Francisco Bay Area

Planned Executive Briefing Center experiences and events for Dolby Labs.- Worked with Dolby lab executives and staff to manage schedules and demos for visiting dignitaries.- Planned on-site events for up to 200 attendees, including food and beverage, setup, demo and film logistics.

San Francisco

Responsible for daily operations of multiple venue spaces and winery tasting rooms, including event sales, staffing, marketing, and customer relations.- Oversaw production of all on-site corporate and social events, including management of event staff for set-up, breakdown and staffing of events, up to 5 per week, with up to 400 guests. - Collaborate with corporate clients on the planning and design of events, including serving as liaison with all external vendors like event production companies, A/V, caterers, rentals, etc.- Designing and executing a company marketing plan to foster event and winery sales.

Downers Grove, Il

Responsible for PNC Mortgage corporate events throughout the country, including town hall and leadership meetings, incentive awards trips, and external realtor events.- Successfully arranged and produced 8 annual internal events, including town halls meetings, 2-day senior leadership events and an annual 4-day incentive trip.- Independently managed 14 annual B2B experiential events, including educational summits and webinars. - Managed event budgets up to $500k, streamlining processes and vendor selection to reduce costs up to 17% while elevating quality and integrity of events.- Utilized research to make event recommendations to senior leaders, developed event concepts and themes, led agency and vendor negotiations, maintained outside speaker relationships, managed all pre-event and on-site logistics. - Collaborated with and directed an outside marketing company on design and production for up to 8 annual trade shows.- Developed and directed an employee communication plan and process for event education and training.- Assisted in developing an annual B2B experiential marketing plan to foster opportunities and success with external sales partners.

Greater Chicago Area

Established a marketing and public relations plan for an Oregon-based winery, including framing an outreach program to media and reviewers, creating social media accounts, writing customer newsletters and email blasts, updating collateral materials and revising website structure and copy.

Clarendon Hills, Il

Managed and executed all aspects of a busy wine shop and bar, including all on- and off-premise operations and events and fostering rewarding customer relations. - Ran all in-store and offsite events, including wine tastings, educational seminars, wine dinners and parties for customers and a wine club of over 150 members.- Served as local Chamber of Commerce President. Chaired and planned numerous Chamber social and fundraising events, including festivals, food and wine tastings and golf outings.- Established strong relationships with over 50 wine, beer and accessory vendors, in addition to numerous international wine professionals and local small business owners.- Assisted in the design and writing of all marketing pieces, including company website, advertising, collateral and customer email communications. - Hired, trained and managed all staff.

Assisted in meeting sales objectives and creating brand awareness through the planning and execution of major marketing programs and business unit meetings and events. - Planned and produced internal and external corporate meetings, trips and community events, including venue selection, entertainment, menus, AV, speakers and themes. - Managed outside vendor relationships, including printers, advertising agencies, premium suppliers and event venue and production companies. - Collaborated with senior management to provide compliant content and strategic direction for ads, brochures, direct mail, branch merchandising and other vehicles for internal and external customers. - Oversaw Bank involvement in key corporate sponsorships. - Created and delivered training to employees on products and promotions.- Assisted research team in tracking the effectiveness of promotions and programs against budget to make recommendations for future initiatives.

Worked as part of a sales and marketing team to increase company awareness via internal and external events and marketing campaigns throughout the Midwest. - Designed and executed a variety of social and corporate events for affluent clients and advisors, such as educational seminars, luncheon presentations and golf outings. - Determined allocation of a fixed budget for events, sponsorships and charitable donations. - Coordinated marketing materials, pitch books and correspondence for prospects and intermediaries, including determining appropriate product emphasis and positioning.

Bachelor Of Arts (B.A.), Organizational/Corporate Communications

Level 3 Advanced Certificate, Wine Education

Wine & Spirit Education Trust

Level 2 Intermediate Certificate, Wine Education

Wine & Spirit Education Trust