Terri Shaffer Email & Phone Number

Salem, Oregon, United States

Collaborate with business colleagues, cross-functional teams, stakeholders, and third-party vendors to elicit, evaluate, document, and communicate end user requirements for a new Legal Tools software suite encompassing case, time and billing management. Assist in prioritization of formal requirements, development of RFP and vendor selection. Collaborate with stakeholders, IS team and Organizational Change Management team to document current processes and develop new/modified processes as required by the new solution. Develop and execute solution test plans.

San Francisco Bay Area (Remote)

Responsible for quality of target contact lists across all channels of outbound direct marketing. Reviewed and recommended improvements in audience selection methodology, data hygiene, list production processes and cross-functional procedures as applicable.

Wakefield, Ma

Led implementations of hosted email/SMS marketing platforms and related custom solutions for Fortune 500 clients in a variety of industries, including consumer packaged goods, telecomm, retail, automotive, pharmaceutical/medical equipment, travel and financial services. As project owner, responsibilities included business requirements definition, solution design, technical specifications, platform builds, test plan development/execution, and overall project management. Provided marketing and/or technical consultation to clients and co-workers as needed; mentored new hires.

Burlington, Ma

Managed implementations of hosted platform as well as engagements providing marketing analysis services. Participated in task force developing new Waterfall/Agile project management methodology.

Bedford, Ma

Served as lead technical resource for key clients generating $4+ million in combined annual billings, delivering projects ranging in size and complexity from automated email triggers and sequences to new database/service implementations. Partnered with clients and internal staff to gather business requirements, write detailed technical specifications, create test plans, and design processes and workflows to integrate new development into existing technical solutions. Worked with project managers to define project tasks, timelines, risks and mitigation strategies. Supported production staff and end-users in testing and use of designed solutions.

Billerica, Ma

Led client solution implementation engagements, interpreting and translating clients' business needs into database, user interface and report design specifications. Collaborated with technical team on solution design and documentation. Developed and directed user acceptance testing and knowledge transfer (user roll-out) phases of project. Engagements ranged in price from several hundred thousand to several million dollars to provide CRM solutions to regional department store chains, national specialty retailers and a large business-to-business marketer.

Billerica, Ma

Developed and delivered marketing applications solutions, utilizing proprietary and partners’ software tools, to meet the needs of prospects and clients in a variety of industries.

Billerica, Ma

Managed a team of 13 database construction and client services staff supporting the full range of installed and service bureau retail/catalog clients. Managed annual budget of $4 million.

Billerica, Ma

Provided assigned retail and catalog clients with day-to-day account management and database marketing consultation services. Managed annual revenue stream of $1.5 million.

Mba, Marketing

Bachelor Of Arts - Ba, French Language Teacher Education

Activities and Societies: Alpha Xi Delta